How Much Traffic and Potential Revenue are You Losing Each Month to your Competitors Online?
How many leads a day are you losing to your competition? One, two, five? ten? twenty a day?; and how will you ever know unless you increase your organic search engine position to see for first hand?
Let’s face it, the percentage of people that use print media such as the yellow pages to find a product or service has dwindled to a mere fraction of it’s former glory. Most people toss print ads like junk mail and advertising on television, radio or in magazines is just to risky for the amount you spend.
Now, if you are seeking a product or service, whether it’s finding an electronic gadget, someone to paint your house, a trinket at a local store or something as simple as finding out what time a movie starts, it 's all done online through a search engine.
1. Why You Should be Visible in Search Engines?
People are using search engines (in the information age) to cut the fat and consolidate what would have taken minutes to find into just a few seconds.
Google is perched at the helm of this industry with a 60% market share, so positioning in the main search engines (Google, Yahoo and MSN) is what our optimization packages deliver.
Frankly with the availability of information, this has led to information overload and people are most likely to click the top 3 results on a page (these positions are called positions above the fold).
If your site happens to be one of those 3 positions for a related query (as a result of relevance or optimization), then the chances of your page getting traffic (also known as high click through traffic) is much higher than say a position that requires you to scroll or click additional steps to find that result (below the fold). In a nutshell the higher you rank, the higher potential sales you can reap as a result (also known as conversion or return on investment).
Aside from just having a high ranking position, the text in the description in search engines (known as a snippet) should be compelling copy that is designed to trigger an emotional response and encourage the consumer to investigate your offer further.
2. What are the main requirements for high rankings?
The first step is to set the stage, to (a) optimize your website for the key phrases that have the highest or most relevant traffic, then (b) from there, ensure that the content on your pages inspires them to pursue your value proposition and either pick up the phone, or fill out a contact form which you can use to follow up with the prospect.
For those of you who may be wondering what is SEO and why you need it, this page is for you. We will cover some of the preliminary aspects of what is involved and what you can expect based on the keywords you are targeting for your website.
3. Three Crucial Website Positioning Factors:
(1) The age of the domain can impact rankings (new sites have not earned search engine trust otherwise known as trust rank, so the older the domain the better)
(2) The name of the site (if the keywords are present, the optimization is much easier)
It is easier to rank for anything related to kites if the domain name has the word “kites in it”. Although businesses are not always known to create domain names that have keywords (it is just one method to short track the optimization process by several months).
(3) How popular are the keywords and the site? Site popularity is what determines if a website is able to maintain or acquire a position of authority. Authority is developed over time as a result of link popularity (how many sites link to yours) and how relevant those links are.
4. What is Involved in the SEO Process?
We start by (a) creating content or refining content on your pages to create the highest relevance and (b) find pivotal root phrases that lend themselves as search modifiers (keywords commonly used to refine a search, like best, affordable, rates, professional, etc.) until every potential traffic-bearing keyword is covered and blanketed by your pages and (off-page) link building efforts.
5. The Search Engine Optimization Strategy
SEO Design Solutions will :
- Identify relevant keywords that have the appropriate amount traffic, the ideal amount of competition and how likely they are to overlap with other key phrases that can lend more visibility to your search engine optimization efforts.
- Publish your content (you are responsible for writing the articles - for this package, but we can contract that as well for a fee) and we will get it published in over 1000 sites that then syndicate your content and build links back to your pages for your main keywords.
- Create the right type of exposure and leverage to ensure that your content and links are augmented properly in search engines. We accomplish this through social book marking, using blogs & directories to create valuable one-way links to elevate your pages in search engines.
The cost is $1249 per month and we prefer to work on a 3 month contract, however we can also stretch one package over 2 months for a moderate and gradual development of links and exposure.
6. Specific Details You Receive Include
- 150 One Way Links - These links are built over the course of 1 month to generate authority and link popularity. Not just links, but links with content just like a miniature 200 word article promoting your pages. Links can be built using deep links (to other pages other than your home page) with unique anchor text, titles and tags to enhance their effectiveness. This is part of a tiered strategy that works in tandem to article marketing, social media and directory submissions.
- Slow submission of your website to 350 Directories over 1 month, using alternate titles, descriptions and tags for your site.
- Article Submission Services - to 1000 article syndication sites (limit 5 articles per week). We will publish your articles in article syndication sites and RSS feeds across the web. This provides (a) rankings with a link back to your site (b) ranking that can hit the top 10 independently as well as (c) build relevance for your website through the link in the author's resource box (with keywords you wish to rank for).
So while you wait for your site to rank on it's own, we will stagger a time released batch of articles every week to multiple high page rank sites. When you articles are republished, you also get a new link, so it is a pure win / win internet marketing tactic.
Sure you could do this yourself, but then who would be running your business and tending to the leads. SEO is our specialty, let our trained staff manage your account and get you the rankings your website deserves. The competition never sleeps, so you either claim your market share or someone else will.
More aggressive packages for on page SEO and copy writing start at $2000 per month and for a completely custom SEO strategy rates start at $5000. For more information call 1-866-471-5377 or email us at support@seodesignsolutions.com for additional details.
