The Triad of SEO, Traffic and Conversion

July 4, 2009 – 11:42 am

Unless you want to be upstaged by a competitor with the total package (attractive website, useful content, great rankings and a conversion rate above 15%), then you must see past SEO and search engine traffic as “the holy grail of internet marketing” and focus equally on conversion and conversion optimization to transform traffic into customers.

The Trinity of Relevance SEO, Traffic and Conversion!

The Trinity of Relevance SEO, Traffic and Conversion!

Search engine rankings are to websites what the stock market is to businesses, they are a metric which others use to measure the degree of peer review, acceptance and impact they have on the collective marketplace as a whole.

In many instances, the position of your website in search engines communicates the degree of authority your website has vested within it about a particular keyword or topic. Yet, despite the topic, if the visitor fails to see the value in that authority or does not take action, then it will not matter what keyword they used to reach your site. Read More »

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By Jeffrey Smith | Posted in SEO Basics | Tagged , , | Comments (6)

The SEO Ultimate WordPress Plugin Video Tutorial

July 3, 2009 – 12:49 am


For those of you who have installed the SEO Ultimate SEO Plugin for WordPress from SEO Design Solutions and are have patiently waited for information about the feature-rich dashboard and configuration settings, we managed to extract the developer John Lamansky from the lab long enough for him to provide you with an in-depth video tutorial on how to unleash its pure on page potential.

SEO Ultimate allows you to transform your WordPress blog into a finely-tuned Search Engine Friendly content management system in minutes with an intuitive and easy-to-use interface.

Read More »

By Jeffrey Smith | Posted in WordPress SEO | Tagged , , , , | Comments (3)

SEO and Competitive Keyword/Relevance Thresholds

July 2, 2009 – 2:35 pm

Who says less competitive keywords don’t convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in front of yours occupying prime web estate and (3) what on page and off page SEO link/popularity/relevance/metrics or thresholds are needed to circumvent your competitors website authority and reach the top 10 search results…

In fact, since most traffic to a website (aside from your brand or brand name) are long-tail keywords (meaning they have 3 or more words), are you focusing on the wrong tact for your natural search engine optimization campaign?

Competitive Keyword Relevance Thresholds and the Conversion Funnel

Competitive Keyword Relevance Thresholds and the Conversion Funnel

Search engine optimization (also known as SEO) is all about positioning, and the more competitive a keyword is (meaning the more results listed in the top 1000 results in the search engines index) the more optimization, time and finesse is required to acquire a top ranking position.

So, the dilemma presents itself as a dichotomy such as (1) do you focus on the most sought after competitive keywords? Or (2) do you target keywords within your reach, set up superb conversion funnels and then over time spread the net wider to encompass more and more competitive keywords? Read More »

By Jeffrey Smith | Posted in SEO | Tagged , , , , | Comments (1)

How to SEO: Off Page Optimization Tips

July 2, 2009 – 8:39 am

Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword stemming naturally over time.

How To SEO: Off Page SEO Tips

How To SEO: Off Page SEO Tips

When you consider the ranking factors that influence a website on a page by page basis, search engines have to parse millions of pages to sift through the bag of words and assign relevance through an advanced grading system.

Based on the signals search engines deem significant from within the site and from other sites, they apply a grade, much like an “SEO score” or “optimization score” to pages that exhibit certain tendencies. Based on those tendencies they then determine where that page ranks in contention to other websites and pages contained in the index. Read More »

By Jeffrey Smith | Posted in Seo Resources | Tagged , , , | Comments (0)

Press Releases SEO and Building the Buzz

July 1, 2009 – 5:20 pm

It is no secret that in business, timing and relevance represent immense opportunity; and search engines and SEO are no different. You have to know what to say, why it’s relevant to your audience, when to say it and whom to address to make the most of each impression.

SEO, Press Releases and Building the Buzz!

SEO, Press Releases and Building the Buzz!

It is safe to say that content without context or relevance falls on roving eyes or click-happy trigger fingers ready to abandon a website in a moments notice to find a more enticing offer.

The great thing about search engines and search engine traffic is, search engines deliver pre-qualified opt-in visitors, since the algorithm already determines what content to showcase to visitors who are already viewing related content. All this juncture, the emphasis is to align your offer and value proposition to match the expectation of the viewer to encourage engagement. Read More »

By Jeffrey Smith | Posted in SEO | Tagged , , , | Comments (4)

Authority or Rankings, Which is More Important for SEO?

June 30, 2009 – 5:42 pm

Is it rankings that produce website authority or website authority that produces rankings for SEO? Ultimately, which one is more important? Just like the conundrum about which came first the chicken or the egg, one could argue which has more long-term or short-term significance.

Authority or Rankings Which Matters Most?

Authority or Rankings Which Matters Most?

In the wake of Google’s last page rank update (something I think was to conceal dramatic new algorithms shifts), many websites are making their debut in the top 10 results out of left field. This is a clear example of those websites who focused on search engine result page positioning getting upstaged by web pages with more domain authority.

In order to compete, you need both; the reason being, you never know when the metrics will change and website authority provides insulation to stave temporal shifts in term weights or other operators being tweaked for relevance. Read More »

By Jeffrey Smith | Posted in Search Engine Optimization | Tagged , , , | Comments (1)

SEO Ultimate All In One WordPress Plugin Version 0.5 Released

June 30, 2009 – 7:08 am

The team at SEO Design Solutions is proud to release SEO Ultimate Version 0.5.  SEO Ultimate is An All-In-One SEO Plugin for WordPress that adds enhanced search engine optimization capabilities to WordPress in minutes.

SEO Ultimate Version 0.5 Is Unleashed and Available for Download!

SEO Ultimate Version 0.5 Is Unleashed and Available for Download!

We have taken many of our cutting-edge SEO techniques and placed them all into a customizable dashboard that easily allows anyone with a WordPress Installation (version 2.7 or higher) to harness the “Pure On Page Power” of SEO through an easy-to-use interface. Read More »

By Jeffrey Smith | Posted in WordPress SEO | Tagged , , , , , , | Comments (1)

Forget No-Follow: Try This PageRank Sculpting SEO Alternative

June 28, 2009 – 11:51 am

In case you are searching for SEO alternatives for the rel=”nofollow” tag to sculpt page rank, at the end of this post there are links and suggestions for an old school work around. But first, an overview of Page Rank Sculpting…

SEO Solution for PR Scultping Provides an Alternative to the Rel="nofollow" Tag!

PR Sculpting Technique Provides Alternative to Rel="nofollow" Tag!

Page Rank Sculpting Overview:

Over time the links you use as anchors become prominent as each page in your website takes on more authority. Not only are links just a way from getting from point A to point B within a website, but they also inherently hold the keys to search engine rankings as search engines use links and anchor text to assess relevance. Read More »

By Jeffrey Smith | Posted in SEO | Tagged , , , , , | Comments (13)

SEO Techniques to Improve Search Engine Rankings

June 26, 2009 – 9:00 am

What are some advanced SEO techniques that you can implement to polish your websites’ search engine presence? For starters you could use keyword to content continuity; inbound anchor text to deep link mapping, internal link augmentation and sitemaps to push a few competitors off the page while scaling the search engine result pages.

SEO Techniques to Improve Search Engine Rankings

SEO Techniques to Improve Search Engine Rankings

SEO Technique#1: Mapping Term Weights to Landing Pages

Keyword to content continuity - Term frequency dictates that the more relevant content you have about a topic within your website, the higher chance search engine spiders will latch on to it when they observe your pages as “a bag of words” and reverse the funnel of your site for relevance and look at “global term weights” in contrast to the volume and prominence of your content. Read More »

By Jeffrey Smith | Posted in SEO | Tagged , , , , | Comments (6)

Does Google PageRank Affect SEO?

June 25, 2009 – 8:44 am

Many are still uncertain as to what significance page rank has (if any) for SEO value or impacting search engine result pages. On a scale of 1-10 (ten being more significant) page rank in real word summation as a metric of relevance or measurement of validation for search engine ranking factor scores a two.

google-page-rank-update

Although having a higher Google page rank (at least they display on their toolbar) does not play a significant factor in producing rankings, it does at least provide insight as a metric to specify if a page is receiving significant link flow from either internal links from other areas of your website or external links from other websites. Read More »

By Jeffrey Smith | Posted in SEO | Tagged , , , | Comments (5)