May 15, 2008 at 12:12 am
If you have ever pondered how a particular competitor distanced themselves distinctly in the top 3 positions for a competitive search term. How is it that they remain stable and calm and seem virtually unaffected by the churning results that rage below the top 3 positions that literally update by the minute?
Virtuous tactics such as foresight, planning, patience and execution of a well orchestrated promotional plan is responsible for creating the Top 3 Authority Effect (which Wikipedia knows all too well). Much like a game of chess where the opening move influences the end game, the aspect of time, strategic planning and gestation of a plan over time are one of SEOs’ most powerful and least discussed techniques. Read Full Article »
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May 14, 2008 at 9:52 am
Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component to SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look.
In fact, you can essentially assess how and why a site is ranking for a number of phrases from (1) analysis of the site structure (2) the links, both internal and external (3) the age of the domain (4) the amount of topical information on the subject, and (5) the degree of authority the site has developed as a result of momentum and search engine trust. Read Full Article »
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May 12, 2008 at 10:41 am
There is something to be said about keeping things simple. So, instead of going into a theory on how to increase your deep link percentage, what threshold benchmarks are the new rave of the search algorithm or break apart yet another fragment of SEO. Let’s just take one step back and look and the reason why any of this matters.
Why do you need SEO?
You need SEO because people are searching for things. Call it human nature, call it curiosity, emotional impulse or whatever you want, but since people are searching (into the billions each month), it is important to understand the need for marketing and positioning tactics. Read Full Article »
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May 9, 2008 at 1:23 pm
If you ever wondered how to optimize your on page factors to create relevance for your content, this tutorial highlights a few SEO techniques for using consistent naming conventions, tags, site architecture and links to enhance continuity.
1) Start with a flat site architecture using the root folder and build your main pages as the top tier of the information silo. Then for more competitive phrases, build a sub folder one off the root with your main keyword or a two word keyword-rich title (later referred to as the main-keyword-sub folder). This is ideal for deep linking when you get to the off-page factors (link building). Read Full Article »
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May 8, 2008 at 9:02 pm
Link Popularity and how it pertains to your pages is a key metric in the relevance model of search engines. Just like high school, it was all about popularity and getting in with the clique. Somehow this characteristic carried over into search engines and how they assess your site.
They say that beauty resides within, similarly, then much can be said about starting from the inside (your websites internal links) and strengthening the self-referral mechanism for your content to attract recognition (external links).
Just in case you forgot, increasing link popularity through virtual theming (strategic deep linking) and optimized internal link architecture allows what percentage of link popularity you garner from others to go that much further in propelling your site up the rankings. Read Full Article »
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May 7, 2008 at 2:59 pm
It is easy enough to figure out who occupies a dominant search position with a clear competitive advantage for a number of pivotal phrases in your industry. What may not be clear is how they got there or how they maintain that position.
It is important to know your enemy, and it is not always the competition.
Those who blindly base their existing marketing campaigns on ghosts from the past are facing a harsh online reality (dwindling sales, a minuscule online presence & mounting tension and frustration). Read Full Article »
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May 6, 2008 at 9:48 am
I Just wanted to share a quick strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it).
Since the value of links is all based on the collective support they rally. The stronger the backlink the more value it can pass to your site as far as aiding your pages in maintaining or increasing positioning. Read Full Article »
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May 4, 2008 at 7:05 pm
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link.
Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value than a PR6 link from a page that has weak internal linking or is not crawled frequently.
The point is, you have to know where to look for trustworthy, authority or contextual links that provide tactful advertising or serve to ethically build quality links back to your content (such as a Chamber of Commerce, Better Business Bureau, etc.) Read Full Article »
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May 3, 2008 at 11:27 am
Who thought shopping online could be so easy, simply opening a browser, conducting a search, finding a great product online and making a purchase is nothing out of the ordinary for millions of consumers each day.
The advantages of shopping online are (1) zero traffic or commuting time (2) no need to stand in long checkout lines and (3) the ability to peruse dozens of shops to compare pricing (with a few keystrokes of due diligence). In addition, if you factor the convenience of online shopping it is a perfect synergy for savvy online consumers who maintain hectic schedules and are inclined to make the most efficient use of their time. Read Full Article »
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May 1, 2008 at 10:24 am
As many may have noticed, it’s that time of the year again for the thumbs up or thumbs down vote from the Google algorithm for websites across the nation.
With spring finally making its debut in 2008, Google is conducing a bit of spring cleaning in their index with the most recent page rank update. Sites that have anti-social tendencies that show little room for improvement may get the thumbs down and slide back a notch, where on the contrary newer sites or sites that have been more active (and social) as of late are typically seeing improvement across the board. Read Full Article »
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