Website Traffic or Conversion: Which Matters More?

July 29, 2010 – 8:11 am

Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct?

SERPs Up

Without Traffic, There is No Conversion

Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to be more selective with how they “SPEND” their time, conversions are far more important.

Conversion implying that people take action in some track able way, shape or form such as (1) requesting more information (2) taking a poll (3) proceeding through the checkout process to buy a product or (4) picking up the phone to ask questions, engage your business or buy something.

Without these critical milestones, there is no monetization, without monetization, your website is a hobby. Regardless if you are using SEO, PPC, CPA (cost per acquisition), CPM (cost per thousand impressions), word of mouth sales, social media or any viable traffic source, what happens after that visitor arrives is equally as important as getting them to your website. This is conversion optimization and without it, it won’t matter how many visitors slip through the cracks and move on. Continue reading “Website Traffic or Conversion: Which Matters More?” »

By Jeffrey Smith | Posted in Web Resources | Tagged , , , | Comments (9)

Link Building Strategies for Search Engine Optimization

July 27, 2010 – 4:11 pm

Today’s SEO tip is a link building strategy based on how to promote keyword stemming (ranking a page for multiple keywords).

Link Building Strategies

SEO Link Building Strategies

Specifically this tactic pertains to anchor text selection and execution. Keep in mind, Google ranks pages not websites, hence the more authoritative a page is (based on other internal pages and links or deep links from other sites) determines how visible that page is (for specific or related keywords) depending on your tactical link building approach. Continue reading “Link Building Strategies for Search Engine Optimization” »

By Jeffrey Smith | Posted in Link Building | Tagged , , , , | Comments (4)

10 SEO Tips to Start an SEO Campaign

July 25, 2010 – 6:56 am

Since there are clearly defined steps in an SEO campaign, following an SEO blueprint is one way to keep on track and maximize results. This effectively is known as taking SEO from theory to practice and placing concepts into actions so you can track, assess and refine results.

10 SEO Tips for Starting an SEO Campaign

10 Steps to Successful SEO Campaigns

Assessing the stages:

  • Market Research
  • Keyword Research
  • Landing Page Creation
  • Internal Linking & On Site Optimization
  • Link Building
  • Social Media and Content Syndication
  • Split Testing and Refinement
  • SERP Results

Continue reading “10 SEO Tips to Start an SEO Campaign” »

By Jeffrey Smith | Posted in SEO Tips | Tagged , , , | Comments (9)

Dealing with Link Loss

July 24, 2010 – 3:03 am

65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor.  Dealing with link loss in this context does not imply losing links from external sites linking to yours, but rather the link equity squandered from sub optimal on page SEO efforts.

Preventing On Page SEO Link-Loss

Things like:

  • Feeding Category Pages
  • Tag Pages
  • Privacy Policies, TOS, Contact Pages or other non-vital SEO pages
  • PDF’s
  • 404 Errors

Continue reading “Dealing with Link Loss” »

By Jeffrey Smith | Posted in SEO | Tagged , , , , | Comments (4)

Simple SEO Tips for Keyword Research

July 23, 2010 – 12:12 am

There is nothing worse than targeting the wrong keywords using SEO, only to determine that the phrase you rank #1 for was a waste of time.

Of the various species of keywords such as (1) educational (2) commercial (3) tangential or (4) targeted, if they lack commercial intent or rather conversion value, then use these simple keyword research tip to determine if they are worthy of optimization. Continue reading “Simple SEO Tips for Keyword Research” »

By Jeffrey Smith | Posted in SEO Videos | Tagged , , , , | Comments (1)

SEO Tips for the Google Mayday Algorithm Aftermath

July 20, 2010 – 7:04 pm

If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ranking anomalies which can provide insight into Google’s constantly evolving search engine algorithm.

long-tail-queries-clipped

Getting Back on Track After the Google Mayday Aftermath

If a few or few dozen of your keywords got clipped since May, here are three distinct flavors to the algorithm that we have noticed since the MayDay Update which slashed significant portions of mid-tail and long-tail traffic from e commerce sites (with similar on page characteristics) that lacked sufficient off page support. Continue reading “SEO Tips for the Google Mayday Algorithm Aftermath” »

By Jeffrey Smith | Posted in Ping.fm, SEO Tips | Tagged , , , | Comments (1)

Wrong Market, Wrong Keywords or SEO Strategy?

July 20, 2010 – 5:10 am

What happens if you target the wrong keywords, consumers or rely on a narrow traffic source instead of diversifying your website across multiple traffic sources? The answer, failure to grasp the true premise of internet marketing.

Consumer Psychology

Wrong Consumer, Wrong Keywords or Wrong Approach?

Instead of confusing the impetus by using the wrong message on the wrong audience at the wrong time, realize that SEO is only effective if you target the right keywords or target keywords within reach and similarly conversion only occurs if there is a sympathetic traffic source. Continue reading “Wrong Market, Wrong Keywords or SEO Strategy?” »

By Jeffrey Smith | Posted in Ping.fm, SEO Marketing | Tagged , , , , | Comments (2)

SEO, Syndication and Social Media

July 19, 2010 – 12:35 am

There are 3 nodes of relevance to integrate holistically into an internet marketing campaign to ensure a healthy, robust online presence; those nodes or rather prerequisites are SEO, Syndication and Social Media.

Internet-Marketing-Prerequisites

SEO, Syndication and Social Media

While these nodes of relevance are interdependent, each works much like a stool with three legs, one without the other can only take you so far or result in over-dependence on a less suitable metric. Continue reading “SEO, Syndication and Social Media” »

By Jeffrey Smith | Posted in Ping.fm, SEO | Tagged , , | Comments (16)

Are Link Wheels an Effective SEO Strategy?

July 16, 2010 – 8:26 am

For those unfamiliar with the concept of link wheels as a viable SEO tactic, it basically involves creating several layers of reciprocity between multiple web 2.0 properties, blogs, pages or social media sites which ultimately link to a preferred URL and / or domain.

Link Wheels

Are Link Wheels Effective for SEO or Traffic?

For example:

  1. You create a post and publish it on your blog.
  2. Then the blog pings 10 social media sites.
  3. Next, instead of building links to your blog directly, each of the first 10 web properties would be linked from other social media sites, new aggregators, social media and one way links to effectively establish each one of those sites as a topical node of relevance (to increase the on way links to the target site/URL).

Continue reading “Are Link Wheels an Effective SEO Strategy?” »

By Jeffrey Smith | Posted in SEO | Tagged , , , | Comments (13)

How to Start an Online Affiliate Business

July 14, 2010 – 7:30 am

Learning how to start an online affiliate business can be a real challenge for anyone who’s new to the industry. There’s a lot to learn and if you aren’t careful there are some major mistakes you can make—but for the most part starting an affiliate business is a very simple and great passive way to earn an income online.

Affiliate Marketing

Starting an Online Business with Affiliate Marketing

For anyone who has wondered how to start an online affiliate business there can be a lot of people who will try to answer the question—and at least half of them are charging money for the solution.

The best way to learn how to start an online affiliate business is through trial and error and seeing what works best for you. Naturally many people who want to get into internet marketing don’t have the luxury of making huge mistakes along the road to success, so what’s the alternative to just diving in and learning it all yourself? To learn how to get started with your own affiliate marketing business online, read on. Continue reading “How to Start an Online Affiliate Business” »

By Jeffrey Smith | Posted in How To Reference Material | Tagged , , , , | Comments Off