Other Ways to Measure SEO Results!

What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move up the rankings for intentional and unintentional keywords.


Other Ways to Measure SEO Results!

There are multiple ways to assess the impact of your SEO campaign aside from using rankings alone. As correlation does not imply causation, read further to determine alternative ways to measure SEO results!

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Link Metrics for SEO: Why Quality is Better Than Quantity

When building links you can think or qualitative or quantitative metrics to measure impact. The purpose of this post is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the link metrics to create a protocol for SEO best practices.

Link Building Tips: The Definitive Guide to Links

Link Building Tips: The Definitive SEO Guide to Link Metrics

Which types of links are effective for SEO and why? Link building and search engine optimization work in tandem to produce viable shifts in search engines for specific keywords and corresponding landing pages.

Link Metrics

Within the framework of link building, there are link metrics which impact the outcome of rankings aside from the number, frequency or volume of links built.

  • Domain Trust
  • Theme Relevance
  • Frequency
  • Volume
  • Velocity
  • Page Strength
  • Link Flow /Prominence
SEO Link Metrics

Link Metrics: Domain Trust, Theme Relevance, Frequency, Volume, Page Strength, Link Flow, Prominence

Domain Trust – Acquired as a result of sending strong signals of citation a site linked to from authoritative sources or earmarked by search engines as a reference will surely attract domain trust.

Once acquired, consider it the magic ingredient to acquiring immediate results in the search engine result pages. It expedites the review process (through preferential regard from spiders) as well as catapults your content into the real time search spotlight allowing your content to rise to the top with little effort.

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Avoid These 5 Internal Linking Mistakes

We all know the value of external links from other websites, but what about the power of internal links for SEO or how they impact ranking algorithms to determine which pages serve what function within a website?

Internal Linking Errors

5 Internal Linking Errors to Avoid

Below are 5 common on page SEO boo-boos to avoid when optimizing your websites internal link structure that can sap your websites rankings . Click to read more about >>> 5 internal link errors to avoid. Continue reading “Avoid These 5 Internal Linking Mistakes” »

How to Create Affiliate Headlines That Convert!

Below, we have identified an array of emotionally-charged, SEO tested search queries and modifiers (descriptive words used to clarify purchase intent) used by millions each month to find and purchase products.

Online Shopping

Consumers are Shopping Online, But Can They Find Your Offer?

If you are an affiliate marketer looking for a direct line in to the psyche of the consumers you’re enticing to visit your landing pages and convert into long-term value repeat customers, then this post is a great starting point.

For those unfamiliar with the context of what a keyword modifier is, modifiers are descriptive words that either are utilized as a prefix or suffix in combination with primary keywords or phrases that help search engines identify intent and return the most relevant corresponding web pages that contain direct or related content based on those queries.

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Continue reading “How to Create Affiliate Headlines That Convert!” »

Google’s Love Affair with Authority and How You Can Leverage It!

In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites.

Google Loves Authority Sites

Google’s Love Affair with Authority Sites

Protecting the integrity of that love affair can have harsh consequences for those on the fringes or gray areas as Google updates their index.

One must consider, that if a higher echelon of quality presides in Google’s index from Google being more selective or downright finicky about “which types of websites are algorithmically endowed” or quality rater approved, the more relevant and / or commercially viable Google’s dominion becomes when it’s time to monetize that traffic.

This is a post covering two glaring and mutually important topics, the first being how search engine algorithms can dramatically impact your business through “corrections” designed to improve quality control and relevance and the other part leaning towards what you can do to insulate yourself from changes to algorithms by creating an authoritative online presence.

Click to read more from >>> Google’s Love Affair with Authority Sites.

What Is Google’s Greatest Fear?

With millions of business owners, webmasters and affiliates spending thousands of dollars on SEO and countless hours optimizing their websites (only to have Google organic search results shaken up or completely whisked away due to vacillating shifts from new algorithm changes) is genuinely creating feelings of anger, frustration and disdain.

Google Greatest Fear

Google’s greatest fear is you not using or needing to use Google…

As if running a business wasn’t hard enough, business owners are now forced to deal with the rise and fall of search engine results (knowing that at any time aside from ruthless competitors targeting their most coveted positions that a new algorithm change could come along and potentially sweep all their progress under the rug) without warning.

The only solution is to either (1) conform or (2) diversify your traffic sources to become less dependent on any one source of visitors, however, most are either unwilling or unaware of their options, so they continue to run on the treadmill in hope of stability.

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Forget These 3 SEO Myths

Looking back at the state of SEO and I’ve seen allot since 1995 when I started doing it, there are often myths proliferated in the SEO space that for lack of better terms are better off silenced by empirical data but continue to propagate to ridiculous proportions. In this post, let’s look at 3 SEO myths you are better off forgetting, ignoring or whichever politically correct term preferred that still have value when used in the proper context.

Gold Adam

In essence, there are three things, 1) things that work 2) things that people all talk about and 3) things that work that nobody talks about. I prefer the third, because as soon as people start sharing what really works, it’s only a matter of time before it’s filtered out, penalized or potentially compromised.

Looking from the outside in (in my experience) at what all the chatter is about or what’s the latest nugget of what Matt Cutts is discussing or how many penalties are out there does nothing to further the search engine optimization space (which is why we won’t even bother joining such speculation).

I’d rather be that quiet guy with a few hundred test sites who sifts through data to put the strategies in perspective through a battery of litmus tests to determine what is quietly conquering the SEO fear uncertainty and doubt based gargantuan Google menaces that are constantly being regurgitated in an attempt of classic misdirection.

In that light, let’s revisit some of the more notable myths. Continue reading “Forget These 3 SEO Myths” »

How to Add 3rd Party Scripts to the SEO Design Framework

It’s that time for releasing dozens of video tutorials for the SEO Design Framework as we start building the massive how to SEO training materials area for our members.

I just finished this video on how to add third party scripts to your layouts using the framework. Hope you enjoy it. Have a question or would like to know more or see a feature let us know we’re listening…

Over and out! Continue reading “How to Add 3rd Party Scripts to the SEO Design Framework” »

SEO Ultimate Version Released

It came to our attention that after we published the last version update for SEO Ultimate 7.6.2 that some users had experienced data loss for some or all of the title tag rewriter and code inserter settings from 7.6.1.

SEO Ultimate Released

SEO Ultimate Released

The first thought, “this is tragic”, and rightfully so, however thankfully, this should be fixed in the new version as 7.6.2 was practically creating parallel options instead of referring to the legacy settings in the wp_options table (whew). Continue reading “SEO Ultimate Version Released” »

Major Update to SEO Ultimate, Version 7.6.2 is Now Available

Today we’re releasing a major update for SEO Ultimate (7.6.2) and despite the minor numeric version change vs. a jump to say version 7.7,  our new lead developer Aleksandar rewrote vast swaths of the core code (as many of the older features were written way back in the in PHP 4 days and needed to fast-forward to present).

SEO Ultimate is Now Mightier than Ever

SEO Ultimate is Now Mightier than Ever

We will also be rolling out additional features shortly (additional rich snippet options and media uploader tweaks for sharing your content from the page level) and even more user-interface enhancements to expedite work-flow.

There are a few feature enhancements (twitter card tags in the Opengraph Integrator module), but this update was more all about two things, 1) cleaning up any deprecated code or features to ensure compatibility with WordPress core updates and 2) integration into our new framework (as the primary SEO module). Continue reading “Major Update to SEO Ultimate, Version 7.6.2 is Now Available” »