SEO For Dummies

March 18, 2010 – 9:54 am

If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of content creation. Or, you may merely appreciate the growing importance of SEO in the business world. Either way, there are a two main elements you should look for if you’re exploring SEO.

SEO for Dummies

To optimize a website, you have to look at it from the perspective of a search engine. A search engine considers two basic factors: On-Page and Off-page. Read More »

By Elizabeth Murphy | Posted in Search Engine Optimization | Tagged off-page-seo, on-page-seo, Search Engine Optimization for Dummies, SEO | Comments (12)

SEO Tips to Monetize Your Website

March 17, 2010 – 3:04 pm

Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create a website and engage SEO to drive traffic, but how many can make a profit or let alone a living from the value of that web property?

SEO Tips for Monetizing Your Web Property

This elusive, yet objective necessity creeps into even the most astute web properties, which may have been started on a whim, or even the most expansive enterprise level properties who may have drank their own kool-aid without gauging the need, market or appropriate degree of supply, demand and where their site fits into the e-commerce or monetization food chain. Read More »

By Jeffrey Smith | Posted in SEO Tips | Tagged Affiliate Offers, How to Make Money with Your Website, Monetizing Traffic, Montizing Visitors, Online Advertising, SEO, SEO Tips for Monetizing your Website | Comments (15)

I Read Three Other Blog Posts….Now What?

March 17, 2010 – 10:21 am

This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek design and killer sales copy. In the last post I wrote about writing good sales copy. The main thing to take away is that good facts and insightful information is all you really need to sell. So give the facts and just make them sound good!

Using Video to Close Prospects

In my opinion, the fourth and final element is originality and making sure that your site stands out. You will want people to remember your site long after they leave it. The best compliment you can ever get would be if someone tells their buddy about this great site they found the other day and recommended that they check it out. If you ever hear this- mission accomplished. Read More »

By Dayna Fields | Posted in SEO | Tagged Sales Copy, SEO, SEO and Call to Action, SEO Videos, SEO Web Design | Comments (3)

Building SEO Links in Your WordPress Blog

March 16, 2010 – 1:48 pm

As a great blogger once said, in the world of SEO, content is king. And, one of the most efficient methods of adding content to a site is through a blog. Daily posts on a blog will not only steadily increase the amount of content on your site, but it will also provide a resource for building keyword relevance and internal linking.

Building SEO Links with WordPress

A WordPress blog is arguably the most SEO-friendly platform for content creation. Not only is it simple to use, but with the addition of the right SEO plugins, you can basically set it on auto-pilot. It’s important to note, however, that you must still understand basic linking strategy in order to effectively utilize your WordPress blog. Read More »

By Elizabeth Murphy | Posted in SEO Basics | Tagged Building SEO Links, Link Building, SEO, Seo-Link-Building, WordPress SEO | Comments (3)

SEO and Big Brands…Do they ALL need it?

March 15, 2010 – 5:58 pm

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.

SEO and Big Brands

A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake? Read More »

By Shiraz Madan | Posted in Internet Marketing | Tagged Brand Awareness, Brand Image, Internet Marketing Services, Online Marketing, SEO, SEO and Brand Awareness, SEO and Branding | Comments (2)

International SEO, Social Media and Website Promotion

March 15, 2010 – 9:09 am

Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web…

Harness the Power of the WWW using International SEO

But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your SEO strategy by using exposure to other countries, cultures and websites through leveraging the power of the web. Read More »

By Jeffrey Smith | Posted in Search Engine Optimization | Tagged International Link Building, International Search Engine Optimization, International Social Media Exposure, Search Engine Optimization, SEO, Using the WWW for Promotion | Comments (3)

Which Types of Keywords are Best for SEO?

March 14, 2010 – 2:28 pm

One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords with higher commercial value?

Which Types of Keywords are Best for SEO?

We are often confronted with challenges such as this with multiple clients, such as wanting to rank for the most competitive keyword but they (a) have a dated site platform or architecture (b) have no authority within the search query space (c) no relevant internal links or (d) not enough content to push other more optimal sites aside to take their spot. Read More »

By Jeffrey Smith | Posted in Search Engine Optimization | Tagged Landing Pages, Measuring Results, Sales Conversion, Search Engine Optimization, SEO, SEO and Keyword Research, Which Consumers Convert, Which Keywords Convert | Comments (11)

3 Primary SEO Principles

March 13, 2010 – 1:35 pm

If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within the URL or site architecture.

3 Primary SEO Metrics

There are various metrics which contribute, such as relevant titles, canonicalization, server settings, site age, exposure, citation and others, but we are referring to the more immediate elements under your control that you can contribute to daily that can make a difference. Read More »

By Jeffrey Smith | Posted in Search Engine Optimization | Tagged internal-links, keyword-research, Market Analysis, Search Engine Optimization, SEO, SEO Metrics and Variables, SEO Principles, Site Architecture | Comments (8)

I HAVE DESIGN….NOW WHAT?

March 12, 2010 – 4:52 pm

This blog post is continued from my last post, “I Have Call-to-Action…Now What?” In that post, we discussed how SEO and a great call-to-action don’t do much to convert sales unless you also have a clean, sleek and intuitive design to match it. The main thing to take away from that post: don’t make your readers think. They should be able to navigate your site with minimal thought.

I Have Design, Now What?

Now that you have successfully created a call-to-action that transforms casual visitors into active participants, you should turn your focus to the third element of sales conversion: killer sales copy. Read More »

By Dayna Fields | Posted in SEO | Tagged Sales Conversion, Sales Copy, SEO, Website Design, Writing Killer Sales Copy | Comments (5)

Catching SEO Blunders

March 11, 2010 – 5:02 pm

Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this requires you sweep your site for changes for things which could negatively impact rankings.