January 6, 2009 at 10:27 am
What can you do to defend yourself against shifts in search engine rankings algorithm? The answer, hedge your websites odds by optimizing multiple semantic clusters of keywords to eliminate dependency on a narrow range of phrases.
Relevance and Retrieval
In the time it takes you to capture a phrase with 300,000 or more competing pages, you could have funneled traffic from dozens of keywords from the
long-tail of search. Capture enough phrases like this, and you create a virtual cornucopia of content worthy of retrieval from search engines through developing
domain authority.
Search engine optimization (SEO) is all about relevance. Typically,the process involves an understanding of how keyword relate to other relevant pages hat exist within the site. Content is scalable, as a result, so are rankings. Read Full Article »
Creating Topical Relevance for Text Query Expansion How Search Engines Interpret Context Relevance and Concept Based Query Expansion
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January 5, 2009 at 9:20 am
We recently wrote a post on latent/dormant vs. expressed/active keywords as a part of your websites evolution process, and why having both for SEO are important.
SEO and Positioning
After writing the post, I began experimenting with a few free tools and developed a simple method to take a snapshot of the competitive landscape and identify keywords that may have more potential than previously considered. Read Full Article »
Keyword Position and SEO Keyword Ranking Tools Keyword SEO Analysis and Tracking Positioning and SEO SEO and Positioning
January 4, 2009 at 10:07 am
There was an old saying that comes to mind, “If a tree falls in the woods and no one is around, will it make a sound?”, similarly if your website is optimized for a specific keywords and no one uses it to find your website, is it worth it?
Value is Relative
To answer that question, yes… just as value is relative to application, does the tree have more purpose as a bridge across the stream than standing upright before it fell? It all depends on who is on the path and what their needs are at the time.
Similarly, some keywords act as bridges to tie vast segments of synonyms and more competitive keywords together. Their latent value (building authority) vs. their immediate value (as keywords that appear in search engines) are often misunderstood when it comes to increasing relevance within a site.
For many obsessively checking your websites keyword positioning and rankings around the clock is common. Although the behavior may border on the tendency of being myopic about SEO, the true focus should be capturing market share. With both market share and authority, you can launch as many keywords as you like and sculpt which ones rise and stay at the top. Read Full Article »
Keyword Positioning or Market Share Market Saturation through Keyword Stemming SEO Marketing The Fallacy of Keyword Positioning
January 2, 2009 at 7:39 am
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created.
Building strong relationships from page to page in your site is what produces a dominant domain in search engines. However before domain authority occurs, each page must be optimized for a specific series of key words and phrases if you want to pass that trait on to other relevant pages.
Once domain authority is produced, it is possible to see multiple pages ranking from one domain or a domain and sub-domain for multiple keywords (often with a double listing). The premise of SEO is to create the necessary balance of deep links in tandem with relevant content to cue search engines to rank specific pages higher as a result of the by-product of continuity. Read Full Article »
Developing Domain Authority for Search Engine Domination Search Engine Optimization SEO SEO and Deep Links Web search engine
December 30, 2008 at 10:38 pm
Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors?
Developing true website authority supersedes short-term quick fixes and processes and since SEO is all about layering and infusing multiple steps to produce a specific outcome. Having a firm objective and not sacrificing quality for short-term gain (such as building links too fast or relying on strategies that may not work in 6 months) has an impact on your websites credibility. Read Full Article »
Build Relevance not just Short Term Gain Building Authority Websites With Long Term Value Develop Long Term Objectives SEO Value Evaluation and the Casualties of Relevance
December 29, 2008 at 6:32 am
As 4th quarter (Q4) earnings are tabulated, companies who experienced record growth as a result of SEO are eager to initiate their online marketing objectives for the first quarter of 2009.
SEO is Official
To say that search engines and SEO have arrived in full-force in 2008 as one of the must-have marketing tactics for businesses globally is an understatement. What once appeared as a pseudo science (internet marketing and SEO) now occupies the forefront for commerce around the world as one of the most potent discoveries ever implemented for increasing profit margins in the history of business. If your first Quarter 2009 marketing budget does not have a place for SEO, it’s not to late to make adjustments. Read Full Article »
Online Marketing and Search Plan for the Future SEO SEO and Early Adopters SEO is Official in 2009 User Optimization
December 28, 2008 at 7:22 am
With over 8 billion searches conducted each month, funneling paid and organic traffic through relevant keywords in search engines is vital for your website.
If you knew that 8 out of 10 people choose organic search results over pay per click, would you still use pay per click? Or rather, if you rephrase the question, if you are currently using pay per click marketing and you knew you could reach 4 times the exposure with search engine optimization instead, wouldn’t it make sense to use SEO? Read Full Article »
Pay Per Click Marketing versus SEO Search Engine Optimization search-engine-marketing SEO SEM
December 27, 2008 at 9:51 am
Thinking from the perspective of a computer science engineer, what is the fastest way to combat search engine spam and websites with low quality?, simply de-index them by raising the bar.
Are Search Engines Raising the Bar?
Everything leaves a trail, or rather a digital footprint. Things like the relationship of
link clusters (when links were built/created/indexed), if the pages have a high percentage of the same shingles (groups of words i.e. the same content), if there are any
supporting links or
hub pages with authority worthy enough to add sufficient weight to the pages, etc.
Read Full Article »
Are Search Engines Raising the Bar Deindexing and Search Algorithms Indexing and Deindexing Pages Determine Rankings Indexing and Relevance SEO SEO and the Index
December 26, 2008 at 9:36 am
Search engine optimization also known as SEO embraces multiple facets. Each facet is holistically integral to the collective aggregate that comprises a website.
Through a plethora of tactics, techniques, timing and trust a website can carve a niche for itself and based on that support system reach millions of prospects.
Those prospects are already eager to skim, engage or purchase those products or services as soon as they type a related a query into a search engines search box to initiate the process. What happens when they hit the enter button is where the balance of information retrieval, relevance, multiple algorithms and SEO begin. Read Full Article »
Content Links Trust and Authority Multiple Facets of SEO Search Engine Optimization SEO Understanding the SEO Process
December 24, 2008 at 9:44 am
In case you have witnessed viable shifts in organic rankings as of late, it’s no secret that Google is constantly making tweaks, changes and adjustments to their algorithms to ensure the most relevant user experience. However, lately you may have noticed SERP (search engine result pages) doing the strangest things.
Some say it is a precursor to a massive update or page rank update whereby de-indexing is the solution to copious amounts of noise and web pollution from irrelevant hodgepodge like content. I on the other hand, see another layer to safeguard the integrity of the web. Read Full Article »
Google Deindexing Webpages Google Page Rank Update 2008 Google Reoders Search Results Google Shifts Algorithm Relevance Algorithms and SEO
