Through studying click behavior we gain insight to the reason why people click instead of just focusing on fragmented (after the fact) results. By utilizing common sense, research or analytics we can refine the structure and theme of our content, images and designs to align them with known click-triggers and logical impulses to position our … Read more »
There’s nothing like witnessing the transformation of a site that starts at the bottom of a niche ranking for a few sparsely related terms then systematically expands their keywords to encompass several thousand traffic-bearing key phrases.
This occurs as a result of balancing the ratios that determine relevance which are (allinanchor, allintitle, allintext). Each ratio when … Read more »
March 27, 2008 – 10:35 am
With consumer attention receding and search engines and search engine marketing evolving, finding the right the balance for visitors who are constantly bombarded by advertisements, offers, incentives, deals and brand exposure has made prospects less responsive to traditional marketing ploys.
The bottom line is all about user engagement and engaging your market. The extent of your … Read more »
March 24, 2008 – 11:45 am
There is nothing like having an 800 Pound Gorilla perched at the top of the most competitive key phrases in your industry (staring you down) every time you even THINK about optimizing a new search term.
Despite why they are there (usually as a result of patience, planning and persistence) what may be more disturbing is … Read more »
Sometimes one post is not enough and since we opened the can of worms on the topic of how to create optimized landing pages in our first post Creating Landing Pages that Appeal to Motivated Searchers which was more of a general post, now we can discuss tactics and techniques for those more familiar with … Read more »
March 22, 2008 – 11:06 am
Every page in your site is a potential landing page. Depending on how streamlined the content is, your pages can provide a valuable resource for those seeking products or services and convert motivated searchers from window-shopping prospects into long-term loyal customers.
On the contrary, if the focal point of your pages are nebulous or the primary … Read more »
March 20, 2008 – 10:17 am
Sometime you have to go backward in order to move forward. What happens when you hit your keyword ceiling (when you have squeezed the last drop of traffic from your keywords) and the traffic plateaus? Just like an SEO sleuth, you have to dawn your research cap, break out the optimization map and change your … Read more »
March 18, 2008 – 11:19 am
They say, “that which does not kill you makes you stronger”, viewing your competition or business adversary in this light offers a true competitive advantage. The last thing any business wants to admit, is what they can learn from their competition, however…
Your competition can teach you:
How to be resourceful
How to excel in the face … Read more »
It is no secret that great content, introduced at the right time (sooner rather than later) and supported by links with authority create consistent visibility in the top-ranking search results.
Regardless if the desire to rank for a series of keywords comes from (a) an impulse (b) knowledge of the market (c) common sense or (d) … Read more »
March 13, 2008 – 10:53 am
One thing is certain, search results do not magically appear in the top 10 search engine result pages “for competitive keywords” on their own consent. In addition to great content, “it truly is a balancing act between link diversity, link velocity and link volume”.
For virtually every search you conduct online, a large percentage of the … Read more »
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