Monthly Archives: March 2008

Exact Match is Nice, but with Key Phrases Think Unique!

Since no two people think or search alike it pays to think unique. For those unfamiliar with the terms “exact match” or “unique” in contention to search engines, one (exact match) is like a laser beam, precise and concentrated, while the other (unique) is like a flash light, nebulous and all encompassing.

In a nutshell, exact [...]

How to Grow an Organic Search Ranking using Thematic Modifiers

You may have heard that “SEO is not rocket science”, however what organic SEO is, is a consummate process that is not only time consuming and meticulous, but each stage demands the proper balance of on-page and off-page SEO factors to secure a stable long-term search engine position.

Don’t Just Build Links, Build Trust!

When it comes to link building and SEO, it is a fairly safe assumption to state that search engines are a bit leery when it comes to getting cozy with your content. That is in fact, until you run the gauntlet and emerge squeaky clean after a spell of due diligence.

SEO Site Architecture, Content, Traffic & Popularity

Like anything, SEO is a tool that has it’s place in the grand scheme of things, sometimes you need a hammer, other times you need a screwdriver. So, essentially knowing how and when to employ SEO, can be more pertinent than that the defining motive of why.

In order to keep the reading time brief, [...]

Static Pages vs. Dynamic Pages, Which is Better for SEO?

From an SEO perspective there are essentially two types of sites. Sites that change (dynamic sites) and sites that do not (static HTML pages).

With each type of site a unique optimization strategy is required. As an aspect of search engine optimization (streamlining your pages for high rankings) content development is often underestimated as a [...]

Internet Marketing: Conversion is More About the Message Than The Medium

Definitions exist for the sake of creating continuity among the collective. You hear the term conversion being thrown around like a rag doll in internet marketing, but what does conversion truly entail. Aside from breaking it down to the point when a consumer clicks the buy now or purchase now button during checkout, things are [...]