Monthly Archives: April 2008

Sometimes The Best SEO Strategy is to Do Nothing at All!

April 29, 2008 – 10:57 am

Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, [...]

By Jeffrey Smith | Posted in Web Resources | Tagged , , , | Comments (1)

The Cycles of Organic Search Engine Positioning

April 28, 2008 – 9:38 am

Just like a plant, organic search engine positioning is based on cycles. While getting there may be half the battle, understanding the growth, gestation and the budding cycles of SEO as well as understanding temporal relapses in positioning (while data centers unify results a.k.a. the Google dance) for ranking stability is all part of organic [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Tagged , , , | Comments (5)

Using Related Search to Find Google’s Most Searched Keywords

April 26, 2008 – 9:38 am

Have you ever hit a dead end when it comes to looking for the most search keywords in Google?

For those of use involved in SEO or online marketing, we understand that not all keywords convert. So, finding the most searched keywords for your business is pivotal to popularity or poverty for driving relevant traffic to [...]

By Jeffrey Smith | Posted in SEO Basics | Tagged , , , , | Comments (27)

Managing Web Content With SEO Copy Writing!

April 25, 2008 – 10:39 am

Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone?

Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing [...]

By Jeffrey Smith | Posted in SEO Basics | Tagged , , , | Comments (14)

SEO Web Design, Usability and The Power of Impression!

April 25, 2008 – 12:32 am

Have you ever visited a website and for some reason it just “felt right”, aside from not being able to distinguish why, the site simply put you at ease long enough to relinquish your intellects natural defenses and delve deeper into the content.

Chances are, the emotional experience was a result of clearly defined usability principles [...]

By Jeffrey Smith | Posted in SEO Web Design | Tagged , , , | Comments (14)

Are You Getting the Most from Your Online Marketing Efforts?

April 24, 2008 – 10:34 am

When it comes to superior lead acquisition and retention programs, are you just skimming the surface (idly content with the tip of the iceberg) or are you delving into parts unknown to assess new and exciting complementary marketing channels?

Opportunity is measured by your ability to grasp and act on useful and pertinent information. However, gleaning [...]

By Jeffrey Smith | Posted in Internet Marketing | Tagged , | Comments (1)

SEO Basics to Increase Search Engine Rankings

April 21, 2008 – 10:36 am

Sometimes SEO is all about the basics, particularly in regard to achieving high SEO rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in [...]

By Jeffrey Smith | Posted in SEO Basics | Tagged , , | Comments (12)

Deep Links and The Power of Anchor Text!

April 18, 2008 – 9:43 am

Deep links (links from one page to another in your site or links from other sites to pages other than your homepage) are an important strategy in SEO. Ratios such as the number of deep links to non optimized links are a fundamental mathematical equation that determines the percentage of inbound links from other sites [...]

By Jeffrey Smith | Posted in Link Building, Search Engine Optimization | Tagged , , , | Comments (56)

Understanding the Needs of Your Audience to Develop Brand Loyalty

April 17, 2008 – 11:31 am

There is nothing like the synergy created as a result of brand loyalty between a user-centered-company that fulfills a genuine need for their target audience.

In the past advertising agencies were the gurus of marketing who had the role of identifying the pulse of the masses, but now, with so many exciting mediums to engage a [...]

By Jeffrey Smith | Posted in Articles | Tagged , , , | Comments (2)

SEO Marketing Analysis: How to Gauge The Competition

April 15, 2008 – 11:01 am

Before you enter a competitive online market, you’ll need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies for SEO based on their site and their nearest competitors.

Like any good SEO management [...]

By Jeffrey Smith | Posted in SEO Marketing | Tagged , , | Comments (11)