Monthly Archives: April 2008

Should You Target Competitive Keywords, The Long-Tail or Both?

April 13, 2008 – 9:33 am

Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what [...] Read more »

By Jeffrey Smith | Posted in Seo Consulting | Comments (7)

Bundling SEO with Usability - The Convergence of Holistic Search Marketing

April 10, 2008 – 7:22 pm

As technologies converge to more adequately serve their respective audience, it is no surprise that bundling services to facilitate customer loyalty is a common tactic for increasing brand loyalty. Some things just work better together such as SEO and website usability.

It is only a matter of time before search engine optimization evolves and starts to [...] Read more »

By Jeffrey Smith | Posted in SEO Marketing, SEO Services | Comments (3)

Optimization and the Search Engine Algorithm

April 9, 2008 – 8:15 am

If you came here in search of the Google search engine algorithm, here is a word of advice. Without turning this into a theoretical post based on heuristic conclusions discovered over the course of 10 years of trial an error. Put simply, it relies on content and reputation to determine relevance.

If you are still waiting [...] Read more »

By Jeffrey Smith | Posted in SEO Basics | Comments (0)

Which SEO Services are Right for Your Business?

April 4, 2008 – 1:01 pm

Ever wondered which SEO Services are right for your business? Optimized Landing pages, Creating an Authority site? Pay Per Click Advertising or Organic Search Engine Optimization? So often, with so many options available, the one-size-fits-all mentality is not applicable for developing an effective search engine optimization campaign.

One must be aware that:

SEO Services for a [...] Read more »

By Jeffrey Smith | Posted in SEO Services | Comments (5)

Google Introduces New Social Media Like Feature to Reorder Search Engine Results.

April 2, 2008 – 2:04 pm

What if you had the power to remove unwanted pages from Google’s index at the mere click of an icon? Well, times like these are in the forefront as we speak, as Google is beta testing a control panel that allows you to reorder search results based on your personal preference.

The way it works is, [...] Read more »

By Jeffrey Smith | Posted in Seo Resources | Comments (2)

Starting a Search Engine Optimization Campaign?

April 2, 2008 – 10:39 am

Who says there are no politics in search engine optimization? Just like an election, to gain exposure, your website must essentially campaign for supremacy against millions of other competing pages (candidates) using keywords, links and popularity to be elected into the top 10.

If your message is strong (the theme of your content) and has [...] Read more »

By Jeffrey Smith | Posted in Mini-Blogs | Comments (13)