Monthly Archives: May 2008

How to Increase Relevance using Consistent Naming Conventions, Tags, Site Architecture and Links

If you ever wondered how to optimize your on page factors to create relevance for your content, this tutorial highlights a few SEO techniques for using consistent naming conventions, tags, site architecture and links to enhance continuity.

1) Start with a flat site architecture using the root folder and build your main pages as the top … Read more »

Building Link Popularity for Your Website One Link At a Time!

Link Popularity and how it pertains to your pages is a key metric in the relevance model of search engines. Just like high school, it was all about popularity and getting in with the clique. Somehow this characteristic carried over into search engines and how they assess your site.

They say that beauty resides within, similarly, … Read more »

SEO: The Market and Competitive Advantage - Know Your Enemy!

It is easy enough to figure out who occupies a dominant search position with a clear competitive advantage for a number of pivotal phrases in your industry. What may not be clear is how they got there or how they maintain that position.

It is important to know your enemy, and it is not always the … Read more »

Managing Link Weight and Building Link Insurance!

I Just wanted to share a quick strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it).

Since the value of links is all based on the collective … Read more »

Are You an SEO Link Opportunist?

Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link.

Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value … Read more »

Online Shopping - Just Search, Click, Pick and Pay!

Who thought shopping online could be so easy, simply opening a browser, conducting a search, finding a great product online and making a purchase is nothing out of the ordinary for millions of consumers each day.

The advantages of shopping online are (1) zero traffic or commuting time (2) no need to stand in long checkout … Read more »

Google Page Rank Update - Use It or Lose It!

As many may have noticed, it’s that time of the year again for the thumbs up or thumbs down vote from the Google algorithm for websites across the nation.

With spring finally making its debut in 2008, Google is conducing a bit of spring cleaning in their index with the most recent page rank update. Sites … Read more »