Search Engine Optimization is about more than just continuity, frictionless relevant context, site structure and link popularity.
With hundreds of on-page and off-page SEO criteria up for analysis and scrutiny from search engine algorithms, search engine optimization can be divided into multiple facets that require equal attention to augment and nurture your sites holistic profile.
Search Engine [...] Read more »
The importance of evaluating the effects of SEO over time using analytics is imperative for your optimization efforts.
For example, it is a well known fact that the modifier “How To” is a great hook. Both for the reader and for search engines. This was inspired by a post I wrote approximately 9 months ago [...] Read more »
It is no secret that to gain a competitive edge, you need competitive SEO for your business to thrive. How many times have you went to sleep singing praises about securing a new high ranking position only to wake up in the morning to see it vanish into thin air?
The is nothing more disenheartening than [...] Read more »
If you have ever pondered how a particular competitor distanced themselves distinctly in the top 3 positions for a competitive search term. How is it that they remain stable and calm and seem virtually unaffected by the churning results that rage below the top 3 positions that literally update by the minute?
Virtuous tactics such as [...] Read more »
Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component to SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look.
In fact, you can essentially assess how and why a site is [...] Read more »
There is something to be said about keeping things simple. So, instead of going into a theory on how to increase your deep link percentage, what threshold benchmarks are the new rave of the search algorithm or break apart yet another fragment of SEO. Let’s just take one step back and look and the reason [...] Read more »
If you ever wondered how to optimize your on page factors to create relevance for your content, this tutorial highlights a few SEO techniques for using consistent naming conventions, tags, site architecture and links to enhance continuity.
1) Start with a flat site architecture using the root folder and build your main pages as the top [...] Read more »
Link Popularity and how it pertains to your pages is a key metric in the relevance model of search engines. Just like high school, it was all about popularity and getting in with the clique. Somehow this characteristic carried over into search engines and how they assess your site.
They say that beauty resides within, similarly, [...] Read more »
It is easy enough to figure out who occupies a dominant search position with a clear competitive advantage for a number of pivotal phrases in your industry. What may not be clear is how they got there or how they maintain that position.
It is important to know your enemy, and it is not always the [...] Read more »
I Just wanted to share a quick strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it).
Since the value of links is all based on the collective [...] Read more »
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