Monthly Archives: July 2008

Content and Conversion: Don’t Miss The Boat With New Visitors

Don’t “miss the boat” when it comes to new visitors and increasing website traffic. The competition is fierce for attention and user engagement, and you only have one chance to make a first impression.

Each person online has a unique way they move about the web with a plethora of digital options. Some surf for [...]

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Choosing the Best Keywords for SEO

There are three ingredients for a successful search engine optimization campaign (1) keyword selection (2) visibility and (3) conversion. Each are equally important, but always start by researching relevant keywords first.

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Other Ways to “Build Links” for Your Website

Link building is a time consuming and creative endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a stable and trustworthy link profile for your website.

First, a brief synopsis of the more common types of links and link building that one typically pursues, [...]

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Put Your New Google Page Rank To Work!

Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and buoyancy becomes more apparent in the search engine result pages.

So, now that you know which pages made the grade and have gained a touch of [...]

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SEO, Online Marketing, Recession and ROI (Return On Investment)

With recession and (ROI) return on investment staring each other face to face, being brutally honest about the profit and return on your search engine optimization or online marketing campaign has never been so important.

For those who may not have noticed, various industries typically replete with activity in the market-place are coming to a screeching [...]

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SEO is All About Performance!

With the top 10 as a benchmark, SEO is all about performance, there are no gray areas (when measuring performance), it either works, or it does not.

They key is to understand how and why problems arise and how to assess the circumstances that suppress a site or page from buoyancy in the SERPs (search engine [...]

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Action Words and Conversion

Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion.

Online marketing targets a [...]

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Landing Pages, They Either Convert or They Don’t!

If you have a top ranking or are working on developing a presence in search engines, then don’t blow it with a weak offer or lackluster landing pages. Be honest about your website, it either converts or it doesn’t. No amount of PPC or SEO will matter if nobody orders what you sell.

Conversion can mean [...]

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Search Engines and Link Reputation: What’s Yours?

Since links are the fabric of the web and they allow us to move from page to page and site to site, they also play a crucial role in deciphering the context of your site when analyzed from outside sources (particularly from search engines).

Call it osmosis, link transference or what you like, the fact remains [...]

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Online Marketing: The Intersection of Search Engine Optimization and Branding

The intersection of search engine optimization (SEO) and branding are inevitable. Both SEO and branding are ideal candidates for each other and rely heavily on user engagement to measure their expanse and reach.

Each (branding and SEO) are important to your core marketing strategy and the more you have of each, the more continuity and exposure [...]

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