Monthly Archives: August 2008

The Phases of SEO Part I

According to Wikipedia - A phase is one part or portion in recurring or serial activities or occurrences logically connected within a greater process, often resulting in an output or a change. Hence, in this instance we refer to the Phases of SEO.

With so many posts online vague touting the practice of SEO, what better [...] Read more »

Are You Overselling or Underselling Your Offer?

Between emotional triggers, a great design and a compelling call to action, using SEO to reach consumers who have the most to gain from your products, services or offer is the objective.

Are You Overselling Yourself or Your Business?
Implementing SEO as a fundamental business strategy demands that when assessing the range of your offer, that you [...] Read more »

Link Building and SEO: Using Sitemaps and Tags

Based on your sites architecture, internal and external links, search engines create a profile of how each correlates and interacts with the other to map out which pages have the highest significance to their index.

This principle is known as link equity and fortunately for webmasters, link weight and link equity can be sculpted to benefit [...] Read more »

Search Rankings Start with Great Keywords

Search Rankings start with great keywords, in fact targeting the wrong keywords or modifiers only attracts the wrong audience to your content. Optimizing the right keywords and modifiers is your solution to higher online sales conversion.

In this post from the past (either follow the link or the image), we discuss the power of proper optimization [...] Read more »

SEO Web Design Tips

Leaving no stone unturned is the nature of SEO, sometimes, you need to go back and look for opportunities to republish useful information for those who may have missed it the first time. This is one of those informative post from the past that we would like to share.

Click the image above to read more [...] Read more »

How to Use SEO to Increase Website Traffic

Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors found you if they have the impulse to click the back button before your content overwhelms their curiosity.

It is a simple fact that all [...] Read more »

Don’t Forget to Link Out

Search engine optimization is more than just a series of techniques. It is a concept of continuity, which is why linking out (to other sites) matters equally if not more than who links to your website.

For the sake of relevance and to create the right continuity, you’ll need to create the appropriate signals to search [...] Read more »

Are Personalized Results The Future of Search and Social Media?

It is no secret that nearly 70% of all estimated searches are conducted using Google, but what happens when everything changes and new systems are introduced that impact and alter the way we search?

Search Engine Evolution SEO and Personalized Search Social Media Optimization The Persona of Blended Search Read more »

Search Engine Optimization Concepts

Sometimes another form of language and imagery is required in order to communicate vast ideas for common consumption. This is one of such instances where an array of algorithmic functions will be given a conceptual vehicle to map their role in the creation of a top 10 ranking.

Since the concept of the universe is a [...] Read more »

Reviving The Long Tail of SEO

Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary.

Statistically, someone “closer to purchasing” in the sales cycle use a very specific array of modifiers such as mfg., make, model number, color of the item or ideal store name [...] Read more »