Monthly Archives: September 2008 |
WordPress is an amazing tool for SEO when configured properly and with the open source code, there is hardly a shortage of plugins or themes to go around.
However, using WordPress out of the box does not yield the same results as propping up the hood and making some adjustments to your configurations and settings to [...]
Well, it’s that time of the year again, it seems that Google has updated their toolbar page rank once again.
With over 8 billion websites in their index, the mass amounts of computing power to consolidate this task is nothing less than immense. One thing I have noticed however is, pages are flowing page rank to [...]
The quality of SEO matters now more than ever. With constant revisions to dated algorithms, search engines are savvier than ever in discovering sites that lack the proper quality to rank competitively.
In the not so distant past, obsession with the home page, tons of off-topic links bullied their way past search engine algorithms, now, those [...]
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies
leaving their mark on the web.
The New Search Engine Moderator - Indexing and De-indexing
Before you can rank competitively, achieving the proper balance between your on page [...]
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about [...]
Its not always the quantity, but the quality of visitor impressions that make the difference. Qualified impressions that translate into leads, sales or click through conversion are the true basis of SEO.
Out of every 100 visitors that visit your site, how many fill out a contact form, pick up the phone, download a special promotional? [...]
When you constantly crawl thousands of search engine result pages daily (just to understand the behavior of cause / effect and the search engine algorithm) you start to notice the mood swings of search engine mannerisms which are the residual fragments, routines and traces the algorithm leaves behind.
In light of all seriousness, following are some [...]
When it’s time to determine how effective an SEO, advertising or marketing campaign is, the need to establish KPIs (key performance indicators) as benchmarks to measure goal conversion, time lines and tactical objectives is necessary.
Performance benchmarks exist for a very specific purpose, to measure conversion and marketing objectives, but KPIs also allow us to extend [...]
Since you never know which keywords will gain traction first (at which rate, how often they will spike or fluctuate based on factors like supply / demand, seasonal trends or alternate broad match variations) you need to separate keywords that perform from keywords that do not.
It is important to look at patterns as they [...]
