Which is more important, conversion or positioning? Website traffic has always been a barometer to determine just how popular or successful a web property is, correct? Not anymore, as the deluge of information overload rests of the precipice and an abundance of information on every topic forces people to be more selective with how they [...]
Today’s SEO tip is a link building strategy based on how to promote keyword stemming (ranking a page for multiple keywords). Specifically this tactic pertains to anchor text selection and execution. Keep in mind, Google ranks pages not websites, hence the more authoritative a page is (based on other internal pages and links or deep [...]
65% of competitive keywords are captured as a result of superior on page optimization. Its not always the off page optimization that is the deciding factor. Dealing with link loss in this context does not imply losing links from external sites linking to yours, but rather the link equity squandered from sub optimal on page [...]
What happens if you target the wrong keywords, consumers or rely on a narrow traffic source instead of diversifying your website across multiple traffic sources? The answer, failure to grasp the true premise of internet marketing. Instead of confusing the impetus by using the wrong message on the wrong audience at the wrong time, realize [...]
There are 3 nodes of relevance to integrate holistically into an internet marketing campaign to ensure a healthy, robust online presence; those nodes or rather prerequisites are SEO, Syndication and Social Media. While these nodes of relevance are interdependent, each works much like a stool with three legs, one without the other can only take [...]
Learning how to start an online affiliate business can be a real challenge for anyone who’s new to the industry. There’s a lot to learn and if you aren’t careful there are some major mistakes you can make—but for the most part starting an affiliate business is a very simple and great passive way to [...]
After you have found a niche and want to determine who the Super Affiliates are, there are a number of extremely simple SEO techniques you can use to find out which offers, competitors and/or referrer sources are worthwhile to pursue. Applying Commercial Tact It’s not like your competition is going to say, “these are the [...]
Google Analytics and Google Webmaster Tools are a storehouse of data which can be used for search engine optimization. However, when combined with a few other stellar SEO tools creates a winning combination for data-mining your own historical benchmarks to facilitate tangible KPI’s (key performance indicators) and ROI thresholds for future keyword and conversion conquests. [...]
Almost fooled you on the headline to this post, the fact is, traffic is the objective and with the proper SEO, it is the result; but not all traffic converts which is why you need to know how, when and why to build a better funnel. They say that necessity is the mother of invention, [...]
Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website. Regardless of the fulcrum used to leverage a traffic source (SEO, SEM, Editorial Exposure, Email Marketing or Advertising); the most significant objective is that the audience can: Quickly skim [...]
