How to Make Money Online:Give People What They Want!

Do you understand the correlation of cause and effect, supply and demand and the psychology of desire and fulfillment? While most struggling to make money online may not, those who genuinely thrive in affiliate markets most assuredly do.

Succumbing to the Cycle of Impulse Driven Instinct

In order to “elevate your online game”, you’ll need to embrace three simple, yet vital qualifying prerequisites.

  1. Who is the end user?
  2. How do you appeal to them?
  3. Positioning, i.e. where do you fit in?

or more specifically from the consumers side:

  1. What am I looking for?
  2. Is it in my best interest? (best price, trust,  ease of purchase or customer support)…
  3. Why Should I buy it from you?


Finding the magic decoder ring that positions your product, service or value proposition on the cusp of the sweet spot (somewhere between got to have it and where do I get one? like the dog above in the picture) is a very unique state of mind that envelopes consumers to take action (once they have decided to purchase).

This cross-section of emotion, intellect and impulse is the breeding ground of conversion. All you have to do is (1) find the demand (2) appeal to the audience with the right cues and (3) position a compelling offer as the solution.

Depending on where consumers are in the sales cycle or what type of gratification their seeking determines just how far they will go, or what lengths are necessary to get it. Most rarely skim past page one in search engines for reviews or an eCommerce store, while others may spend days, weeks or months deliberating over a purchase before they commit.

Regardless of the product of service sought, this precursor is imminent and anticipated by savvy SEO types and various layers of intersecting nodes are meticulously crafted to entice roving eyes to search, click and purchase from their website instead of a competitors.

There is a hidden reel that plays in the mental movie of those seeking gratification as they see themselves with their new found toy, or object of desire. Whether it’s an athlete thinking about how a new pair of Nike’s will feel when they are jogging their daily 5 mile sprint, a woman fantasizing about a new sleek Prada clutch purse or a Nascar fanatic searching for the latest Jeff Gordon mug, there is virtually a market for everything online; the question is how to you unlock it?

It’s not so much a question of if you can make money online as much as it is a vetting process, meaning, can you find an angle that (a) has enough traffic, or the right kind of traffic (b) has enough room for innovation (to refine your offer, pitch and presentation)and (c) has enough emotional merit to be conveyed through a landing page that provides “what they are looking for” with the right images or words, when they are searching for it.

The fascinating thing about SEO is that Search Engine Optimization is the catalyst that serves as the intersection between convenience and commerce. Once you have identified what makes people tick, have a great product (that you can easily convey to your core audience) whether it’s a specific product, a make or model or you have a website broad enough to encompass an array of products, you can either innovate or use your competitors hard earned dollars to reverse engineer their most effective keywords, landing pages and pitches to find the proper crescendo of metrics that will reap the rewards of conversion for your content.

In closing, here are numerous posts over the years on the topic of consumer intent, desire and conversion:

Or Stick Around and Read More Posts

6 Comments

  1. Pat
    Posted May 24, 2011 at 11:42 pm | Permalink

    Hi Jeff

    Hey I was looking at the image of the 5 by 5 silos and was hoping you could further explain what a child article is exactly. I’ve never heard of this term before and can’t find any additional info about it online.

    Thanks for the helpful info!

    warmly

    Pat

  2. Jeffrey Smith
    Posted May 25, 2011 at 11:04 am | Permalink

    They are typically called supporting articles which make a linked article the new landing page. For example, say I have 3 categories, domain.com/apples domain.com/oranges and domain.com/kiwi and under those I had different supporting articles 5 for each fruit (granny smith apples, green apples, red apples, etc. Say I wanted to give one of those 5 supporting articles a boost, I would then create another tier of articles underneath them (affordable granny smith apples, ripe green apples, juicy red apples, etc. and link to those articles as new landing pages) to push link flow and ranking factor up the tiers to rank those pages for their respective primary keywords.

  3. Khoa
    Posted May 26, 2011 at 7:41 pm | Permalink

    SEO is such a huge topic and I agree with you that we can make money only when we solve what people need.

    Great info and looking for more valuable posts!

  4. Perry Roberts
    Posted May 28, 2011 at 8:14 pm | Permalink

    I likie the phrase that you use finding an angle to get the right targeted traffic.It makes me loojk at finding traffic a little differently.Thanks for that.
    Perry

  5. Jeffrey Smith
    Posted May 29, 2011 at 4:56 pm | Permalink

    Thank you Perry, thanks for visiting and commenting.

  6. Tony Gilmour
    Posted June 7, 2011 at 7:07 pm | Permalink

    I found your Post very thought provoking,and informative.However I am still trying to find out how to get that Buyer Traffic.

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