Do you understand the correlation of cause and effect, supply and demand and the psychology of desire and fulfillment? While most struggling to make money online may not, those who genuinely thrive in affiliate markets most assuredly do.
In order to “elevate your online game”, you’ll need to embrace three simple, yet vital qualifying prerequisites.
- Who is the end user?
- How do you appeal to them?
- Positioning, i.e. where do you fit in?
or more specifically from the consumers side:
- What am I looking for?
- Is it in my best interest? (best price, trust, ease of purchase or customer support)…
- Why Should I buy it from you?
Finding the magic decoder ring that positions your product, service or value proposition on the cusp of the sweet spot (somewhere between got to have it and where do I get one? like the dog above in the picture) is a very unique state of mind that envelopes consumers to take action (once they have decided to purchase).
This cross-section of emotion, intellect and impulse is the breeding ground of conversion. All you have to do is (1) find the demand (2) appeal to the audience with the right cues and (3) position a compelling offer as the solution.
Depending on where consumers are in the sales cycle or what type of gratification their seeking determines just how far they will go, or what lengths are necessary to get it. Most rarely skim past page one in search engines for reviews or an eCommerce store, while others may spend days, weeks or months deliberating over a purchase before they commit.
Regardless of the product of service sought, this precursor is imminent and anticipated by savvy SEO types and various layers of intersecting nodes are meticulously crafted to entice roving eyes to search, click and purchase from their website instead of a competitors.
There is a hidden reel that plays in the mental movie of those seeking gratification as they see themselves with their new found toy, or object of desire. Whether it’s an athlete thinking about how a new pair of Nike’s will feel when they are jogging their daily 5 mile sprint, a woman fantasizing about a new sleek Prada clutch purse or a Nascar fanatic searching for the latest Jeff Gordon mug, there is virtually a market for everything online; the question is how to you unlock it?
It’s not so much a question of if you can make money online as much as it is a vetting process, meaning, can you find an angle that (a) has enough traffic, or the right kind of traffic (b) has enough room for innovation (to refine your offer, pitch and presentation)and (c) has enough emotional merit to be conveyed through a landing page that provides “what they are looking for” with the right images or words, when they are searching for it.
The fascinating thing about SEO is that Search Engine Optimization is the catalyst that serves as the intersection between convenience and commerce. Once you have identified what makes people tick, have a great product (that you can easily convey to your core audience) whether it’s a specific product, a make or model or you have a website broad enough to encompass an array of products, you can either innovate or use your competitors hard earned dollars to reverse engineer their most effective keywords, landing pages and pitches to find the proper crescendo of metrics that will reap the rewards of conversion for your content.
In closing, here are numerous posts over the years on the topic of consumer intent, desire and conversion:
- SEO Modifiers for Affiliate Marketing
- How to Get Your SEO, Call to Action and Conversion on the Same Page
- How to Start an Online Affiliate Business
- SEO and Affiliate Marketing
- How to Use Search Queries for Affiliate Marketing
- Keyword Sniping Brand Traffic for Affiliate Marketing
- Passionate Consumers Equal Profits