For the purpose of SEO, context is a definitive factor that can (1) elevate your website past others competing for similar or related keywords (2) build topical domain authority and (3) increase conversion by having a higher number of pages occupying a larger percentage of market share for related keywords and queries.
What degree of contextual [...]
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February 10, 2009 – 10:04 am
Don’t be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining to search engine optimization that still persists is the inability to grasp time lines for organic or natural optimization. Granted, we live in an I [...]
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December 12, 2008 – 9:38 am
Since keyword positioning can make or break a business, surviving algorithmic hiccups through SEO defense is the first step in securing long-term visibility and survival for your keywords.
Ensuring your website can survive a Google shakedown (relevance audit) is paramount if you have ever seen one or a series of your main keywords responsible for 40% [...]
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November 11, 2008 – 9:13 am
Are your pages hub pages or destinations? Search engines and SEO only provide one type of traffic (referral based), however there are other ways for traffic to find your website such as visitors frequenting an authority or hub site and following a link to your domain.
Hub pages are typically pages that send traffic away, however [...]
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September 4, 2008 – 8:24 pm
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more to [...]
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August 16, 2008 – 9:29 am
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary.
Statistically, someone “closer to purchasing” in the sales cycle use a very specific array of modifiers such as mfg., make, model number, color of the item or ideal store name [...]
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April 17, 2008 – 11:31 am
There is nothing like the synergy created as a result of brand loyalty between a user-centered-company that fulfills a genuine need for their target audience.
In the past advertising agencies were the gurus of marketing who had the role of identifying the pulse of the masses, but now, with so many exciting mediums to engage a [...]
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January 30, 2008 – 10:57 pm
If organic rankings are part of your business plan, then ensuring that you have a reliable host to safeguard your data and your site is crucial.
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January 26, 2008 – 1:24 pm
Search behavior ranges for each individual and the level of commitment and resolve a person exhibits when they embark on a search using a search engine is unique.
Although the way we search is unique, based on the keywords and phrases we use, certain elements remain intact, such as the innate desire to click the search [...]
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December 20, 2007 – 9:05 pm
Are you aware that at the whim of a fleeting thought and a few keystrokes, essentially anyone who has the slightest inkling to research a subject can pull up a snapshot of the trails we all leave behind?
In search engine optimization (SEO), it’s not always what you see, it’s what you don’t see that has [...]
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