Category Archives: Articles

5 Things You Should Know About SEO

With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign. Search engine optimization is about setting realistic goals within respectable guidelines, seeing past short-term setbacks and targeting the phrases with the most significance (and traffic) within your market. -Jeffrey

On Page SEO: Managing Links in to Links Out!

Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is a predominant variable in SEO which can either consolidate or diffuse additional layers of optimization and directly impact indexation and / or rankings. Sculpting link […]

SEO Professionals: What Separates Them from Amateurs

In a world where posturing doesn’t pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO’s from professional SEO companies; meaning those capable of producing stellar results regardless of the competition, market or keywords? Knowing where to look and why is what […]

SEO: Moving Past Just Rankings

Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per click marketing) it’s the same search engine delivering traffic from two different types of visitors. The prospect that is looking for a product or service […]

Topical Relevance, SEO and Keyword Stemming!

For the purpose of SEO, context is a definitive factor that can (1) elevate your website past others competing for similar or related keywords (2) build topical domain authority and (3) increase conversion by having a higher number of pages occupying a larger percentage of market share for related keywords and queries. What degree of […]

Keeping SEO Natural

Don’t be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining to search engine optimization that still persists is the inability to grasp time lines for organic or natural optimization. Granted, we live in an I […]

SERP Survival Tips to Avoid Ranking Predators

Since keyword positioning can make or break a business, surviving algorithmic hiccups through SEO defense is the first step in securing long-term visibility and survival for your keywords. Ensuring your website can survive a Google shakedown (relevance audit) is paramount if you have ever seen one or a series of your main keywords responsible for […]

The Value of Aggregators, Syndication and Hub Pages

Are your pages hub pages or destinations? Search engines and SEO only provide one type of traffic (referral based), however there are other ways for traffic to find your website such as visitors frequenting an authority or hub site and following a link to your domain. Hub pages are typically pages that send traffic away, […]

The Other Side of SEO (as Seen by Search Engines)

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more […]

Reviving The Long Tail of SEO

Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary. Statistically, someone “closer to purchasing” in the sales cycle use a very specific array of modifiers such as mfg., make, model number, color of the item or ideal store […]

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