Category Archives: Articles

5 Things You Should Know About SEO

February 27, 2010 – 7:02 pm

With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign.
Search engine optimization is about setting realistic goals within respectable guidelines, seeing past short-term setbacks and targeting the phrases with the most significance (and traffic) within your market.

By Jeffrey Smith | Tagged , , , | Comments (10) | seo

On Page SEO: Managing Links in to Links Out!

January 27, 2010 – 3:16 pm

Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is a predominant variable in SEO which can either consolidate or diffuse additional layers of optimization and directly impact indexation and / or rankings.
Sculpting link equity [...]

By Jeffrey Smith | Tagged , , , , , | Comments (10) | seo

SEO Professionals: What Separates Them from Amateurs

September 3, 2009 – 8:13 am

In a world where posturing doesn’t pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO’s from professional SEO companies; meaning those capable of producing stellar results regardless of the competition, market or keywords?
Knowing where to look and why is what separates [...]

By Jeffrey Smith | Tagged , , , , | Comments (10) | seo

SEO: Moving Past Just Rankings

July 18, 2009 – 5:17 pm

Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per click marketing) it’s the same search engine delivering traffic from two different types of visitors.
The prospect that is looking for a product or service performs [...]

By Jeffrey Smith | Tagged , , , | Comments (4) | seo

Topical Relevance, SEO and Keyword Stemming!

May 17, 2009 – 11:59 am

For the purpose of SEO, context is a definitive factor that can (1) elevate your website past others competing for similar or related keywords (2) build topical domain authority and (3) increase conversion by having a higher number of pages occupying a larger percentage of market share for related keywords and queries.
What degree of contextual [...]

By Jeffrey Smith | Tagged , , , , | Comments (27) | seo

Keeping SEO Natural

February 10, 2009 – 10:04 am

Don’t be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining to search engine optimization that still persists is the inability to grasp time lines for organic or natural optimization. Granted, we live in an I [...]

By Jeffrey Smith | Tagged , , , | Comments (12) | seo

SERP Survival Tips to Avoid Ranking Predators

December 12, 2008 – 9:38 am

Since keyword positioning can make or break a business, surviving algorithmic hiccups through SEO defense is the first step in securing long-term visibility and survival for your keywords.

Ensuring your website can survive a Google shakedown (relevance audit) is paramount if you have ever seen one or a series of your main keywords responsible for 40% [...]

By Jeffrey Smith | Tagged , , | Comments (4) | seo

The Value of Aggregators, Syndication and Hub Pages

November 11, 2008 – 9:13 am

Are your pages hub pages or destinations? Search engines and SEO only provide one type of traffic (referral based), however there are other ways for traffic to find your website such as visitors frequenting an authority or hub site and following a link to your domain.
Hub pages are typically pages that send traffic away, however [...]

By Jeffrey Smith | Tagged , , , | Comments (7) | seo

The Other Side of SEO (as Seen by Search Engines)

September 4, 2008 – 8:24 pm

In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.

A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more to [...]

By Jeffrey Smith | Tagged , , , | Comments (4) | seo

Reviving The Long Tail of SEO

August 16, 2008 – 9:29 am

Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary.

Statistically, someone “closer to purchasing” in the sales cycle use a very specific array of modifiers such as mfg., make, model number, color of the item or ideal store name [...]

By Jeffrey Smith | Tagged , , , | Comments (8) | seo