February 27, 2010 – 7:02 pm
With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign. Search engine optimization is about setting realistic goals within respectable guidelines, seeing past short-term setbacks and targeting the phrases with the most significance (and traffic) within your market. -Jeffrey
January 27, 2010 – 3:16 pm
Managing the volume and quality of links in to links out for each page represents a critical metric of internal linking and on page SEO link equity. This alone is a predominant variable in SEO which can either consolidate or diffuse additional layers of optimization and directly impact indexation and / or rankings. Sculpting link [...]
September 3, 2009 – 8:13 am
In a world where posturing doesn’t pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO’s from professional SEO companies; meaning those capable of producing stellar results regardless of the competition, market or keywords? Knowing where to look and why is what [...]
Search engine optimization (SEO) is based on the premise of acquiring search engine rankings, yet rankings alone are not the solution to increased sales conversion. Just like PPC (pay per click marketing) it’s the same search engine delivering traffic from two different types of visitors. The prospect that is looking for a product or service [...]
For the purpose of SEO, context is a definitive factor that can (1) elevate your website past others competing for similar or related keywords (2) build topical domain authority and (3) increase conversion by having a higher number of pages occupying a larger percentage of market share for related keywords and queries. What degree of [...]
February 10, 2009 – 10:04 am
Don’t be tempted by quick results in search engines. It is better to keep your technique and SEO approach natural when targeting competitive keywords. One trend I have noticed pertaining to search engine optimization that still persists is the inability to grasp time lines for organic or natural optimization. Granted, we live in an I [...]
December 12, 2008 – 9:38 am
Since keyword positioning can make or break a business, surviving algorithmic hiccups through SEO defense is the first step in securing long-term visibility and survival for your keywords. Ensuring your website can survive a Google shakedown (relevance audit) is paramount if you have ever seen one or a series of your main keywords responsible for [...]
November 11, 2008 – 9:13 am
Are your pages hub pages or destinations? Search engines and SEO only provide one type of traffic (referral based), however there are other ways for traffic to find your website such as visitors frequenting an authority or hub site and following a link to your domain. Hub pages are typically pages that send traffic away, [...]
September 4, 2008 – 8:24 pm
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more [...]
August 16, 2008 – 9:29 am
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary. Statistically, someone “closer to purchasing” in the sales cycle use a very specific array of modifiers such as mfg., make, model number, color of the item or ideal store [...]
April 17, 2008 – 11:31 am
There is nothing like the synergy created as a result of brand loyalty between a user-centered-company that fulfills a genuine need for their target audience. In the past advertising agencies were the gurus of marketing who had the role of identifying the pulse of the masses, but now, with so many exciting mediums to engage [...]
January 30, 2008 – 10:57 pm
If organic rankings are part of your business plan, then ensuring that you have a reliable host to safeguard your data and your site is crucial. -Jeffrey
January 26, 2008 – 1:24 pm
Search behavior ranges for each individual and the level of commitment and resolve a person exhibits when they embark on a search using a search engine is unique. Although the way we search is unique, based on the keywords and phrases we use, certain elements remain intact, such as the innate desire to click the [...]
December 20, 2007 – 9:05 pm
Are you aware that at the whim of a fleeting thought and a few keystrokes, essentially anyone who has the slightest inkling to research a subject can pull up a snapshot of the trails we all leave behind? In search engine optimization (SEO), it’s not always what you see, it’s what you don’t see that [...]
November 29, 2007 – 12:12 am
I’m sure the last thing on your mind when your conducting a search query is just how many functions are lurking behind the scenes to deliver your search result. What is certain is that millions of variables, based on thousands of hours of theory, engineering, testing and research are all orchestrated through administrative algorithms to [...]
November 27, 2007 – 12:28 am
In a fast paced ever changing world, it appears that search engines may be losing the battle against the power of social media and it’s innate ability to drive traffic. With sites like StumbleUpon one article has the ability to deliver more traffic in one hour, than most websites get in one month. This phenomenon [...]
November 1, 2007 – 9:44 am
Achieving performance and conversion has never been easier. Just think about what advertising and marketing must have been like before computers and analytics data. What took months of effort to harvest data and track conversion rates for radio, print and television advertising pale in comparison to the advantages of what online businesses can accomplish with [...]
October 6, 2007 – 12:45 pm
Instead of fretting over achieving higher rankings in search engines or increasing website traffic, another logic suggests that your energy is better invested by encouraging conversion & reader response with a clear call to action. The first step is in the realization that, it’s not about how many hits your website receives or how many [...]
September 20, 2007 – 1:55 pm
The cyclical tide of search engine rankings, positioning & placement Have you ever noticed that search engines like Google have a tidal cycle that ebbs, ripples and subsides? What about how some websites rise from the time they are indexed and stabilize in the top 10 or top 20 results? Or how other websites rise [...]
September 13, 2007 – 4:14 pm
Searching for an effective article marketing strategy that you can use to provide ample links from authority websites? Article marketing serves multiple purposes and is an ideal method for strengthening your websites’ search engine visibility. If your tired of performing SEO from a one dimensional perspective, adding article marketing to your internet marketing arsenal is [...]
September 10, 2007 – 4:05 pm
Are you aware of how a few changes to your website can improve you SEO and search engine rankings? For example, simply by understanding how spiders crawl your pages and what emphasis they place on particular types of content is imperative for ensuring: (a) that all of the information on your pages is easily accessible [...]
September 7, 2007 – 11:44 am
What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, Internet Marketing, Seo Technolgy and a host of other mutant forms of traditional advertising and marketing, understanding the underlying premise is important to gauge where [...]
August 31, 2007 – 11:14 pm
Search engine positioning through SEO is imperative for gaining online visibility and website traffic. Call it ego gratification from the individual optimizing the site or simply human nature for individuals, businesses, or blogger’s to aspire to carve their name in the digital totem pole and claim their place as the hands down king or queen [...]
By Jeffrey_Smith
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Also posted in Search Engine Optimization, Search Engine Optimization Myths
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Tagged alta-vista, blogger, company, deep-linking, google, intentional-optimization, msn, Online, optimization, Placement, positioning, Search Engine Optimization, services, unintentional-optimization, visibility, yahoo
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August 29, 2007 – 6:10 pm
I noticed the strangest occurrences today in the SERPS (search engine result pages). It all started last night about 7PM or so, just checking a few rankings, my favorite keyword in fact and I noticed a flip-flop affect on Google, every time you would refresh a new listing would juggle to the listings under the [...]
August 26, 2007 – 11:06 am
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the spoils going to the #1 position in the top 10 for any given keyword, stating that “rank matters” is truly an understatement. With the competition [...]
By Jeffrey_Smith
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Also posted in Search Engine Optimization, SEO Consulting
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Tagged company, content, increase-sales, Link Building, Placement, Search Engine Optimization, SEO, SEO Web Design, seo-copywritting, services, website-optimization
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August 22, 2007 – 9:32 pm
Link building is a great way to increase your website popularity and establish your piece of the digital landscape in the SERP’s (search engines results pages). But you need to be aware of the risks of linking to off-topic or websites that are strictly thinking of linking in terms of sheer numbers (quantity vs. quality). [...]
August 15, 2007 – 6:24 pm
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped up service. Although discretion may on the conservative side of valor, holding out until the unfeasible occurs (nothing) is not necessarily mandatory either. As [...]
August 12, 2007 – 11:42 am
I am working on a link building theory / formula called the LPP Ratio(the links per page ratio), if I can find enough substance in the results, than I will feel more comfortable touting it as a legitimate term (essentially, it’s just a component to the algorithm used by various search engines to determine website [...]
By Jeffrey_Smith
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Also posted in Search Engine Optimization, SEO Resources
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Tagged article-marketing, blogs, directories, google, kEI, keyword-density, Link Building, link-development, link-per-page-ratio, lpp-ratio, Search Engine Optimization, SEO, SEO Services, seo-company, top-10, yahoo
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Website optimization is more than just a passing fad, it is the new fulcrum that determines if an online business ranks or tanks in today’s hyper-competitive online environment. Gone are the days when a few adjustments to meta tags and submitting a website through the add url tool were considered website optimization. Now with more [...]
What is your take on hiring a company to perform SEO Services for your website? When you think about SEO (search engine optimization) and SEO Consulting, what comes to mind? Companies trying to convince you how for ONLY $15,000 you can afford their services to tweak your site. Perhaps a busy corporate environment full of [...]
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify as relevant. Numerous tactics and methods are capable of delivering high ranking search engine placement, some more ethical than others, but just securing a position [...]
By Jeffrey_Smith
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Also posted in Search Engine Optimization
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Tagged consult, content, Conversion, copy, expert, Increase, offer, Online, Placement, ranking, Search Engine Optimization, SEO, SERP, solution, traffic, website
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Have you every wondered how to achieve consistent top 10 rankings for multiple search terms? Believe it or not, the majority of websites in the Top 10 results in searches that you peruse past every day utilize some form of the fundamentals outlined below to get and stay there, day after day, week after week [...]
With all the emphasis on search engine optimization, I think many individuals have missed the boat entirely. SEO is not a cure-all for website ranking aliments. Oftentimes it is the content that is in question. Relatively any term can be optimized, with the right resources, a bit of patience and strategic positioning virtually any term [...]
Have You ever wondered how keyword density and keyword proximity play a role in SEO? I was able to optimize our site for long tail broad search terms with key words like – custom, seo, link, company, professional, affordable, effective, SEM, PPC development all from just adjusting variables in the descriptions of the pages and [...]
