in Articles by
Be a Pal and Share Would Ya?
Spread the word!

With SEO being all the rave right now, here are five things to keep in mind before engaging any SEO campaign.

5 Things You Should Know About SEO

5 Things You Should Know About SEO

Search engine optimization is about setting realistic goals within respectable guidelines, seeing past short-term setbacks and targeting the phrases with the most significance (and traffic) within your market.

Websites do not optimize themselves, but knowing what to expect is instrumental prior to embarking on the journey of targeting competitive keyword verticals.

  1. It takes time: Like anything worthwhile, good things come to those who wait? Of course while you’re waiting, you could always spend money on PPC if you are impatient. Cost for cost (SEO pricing vs. PPC) is all about cost to value received, SEO is an investment while PPC is just like paying rent. Sure, they both drive traffic, but one is far more sustainable than the other (providing less risk and greater reward).
  2. You may have to change a few things: There is a reason why sites that are optimized and ones that are not rank differently. It’s all about the continuity of purpose that unifies each page in a site for a particular purpose with optimization and the best sites only have minor differences on the outside. It is what occurs on the level of site architecture, naming conventions, meta tags and internal links that can rank of tank a site, so don’t be surprised if some pages don’t make the SEO grade and need a slight makeover to change things up.
  3. Monitor the baseline: You need to know where you’re at, to understand where you’re going. What metrics matter most? The answer is simple, traffic and conversion, but more importantly more relevant traffic and using a diversity of related semantic content to target a market and not just a few keywords.
  4. There is no such thing as too much Keyword Research: Keep in mind that what is relevant and hot today, may be yesterday’s news tomorrow. There is no such thing as too much keyword research, so dig deep into trends while improving traction for your markets root phrases and lucrative two and three word keyword combinations.
  5. Understand the value of perpetual momentum: Once a site gains a significant foothold in a niche or market, the barrier to entry lessens. Specifically the more related and overlapping keywords surrounding a contextual array of phrases you optimize for, the better. Each page optimized for 3 distinct keywords can translate into dozens of keywords if a website has authority. The more authority a website has, then the less you have to concern yourself with optimizing for keywords, just the mere fact that someone searched for a related phrase or keyword that happens to exist on some page in your website, if you have more authority then your site can outrank your competitors based on the degree of trust it has acquired.

Here are a few related posts:

Read More Related Posts
Google, Bing and SEO...
In case you haven't noticed, search results have been in a state of flux for the past week for competitive keywords in Google. For many SEO's its back to the ...
READ MORE
For those of you who have installed the SEO Ultimate SEO Plugin for WordPress from SEO Design Solutions and are have patiently waited for information about the feature-rich dashboard and ...
READ MORE
Anyone Can Pay for Traffic, but Who Can Earn it?
As you gathered from the title, the topic of traffic (paid or organic) is the subject of today's post. Let’s look at the pros and the cons of both SEO ...
READ MORE
How Themed is Your Website?
How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and ...
READ MORE
Usability Solutions to SEO Challenges
A couple days ago Jeffrey Smith of SEO Design Solutions asked me to look at a client's eCommerce site to help solve an interesting problem. The site offered an popular ...
READ MORE
Getting Traffic is Not Enough...
Many people who enlist for SEO services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their ...
READ MORE
SEO Tips to Maximize Your SEO Campaign
There are four phases or rather steps that an SEO campaign progresses through in order to reach its ultimate ranking objectives. We have outlined them briefly below and provided tips ...
READ MORE
SEO Tutorial on Developing Website Authority
The conundrum about ranking for specific keywords using search engine optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. This SEO tutorial covers SEO ...
READ MORE
On Page Optimizations
On-page optimizations On Page SEO requires a specific type of tact. Elements of each page, both visible and embedded in the code, can help search engines understand the content of the ...
READ MORE
SEO Ultimate Allows You to Optimize and "Mass Edit" Pages and Post Titles
The ultimate SEO suite for WordPress has just been upgraded with a powerful mass-editor for the <title> tags of posts and pages. SEO Ultimate's already-powerful Title Rewriter module has been revamped ...
READ MORE
Google, Bing and SEO: Which Will Prevail?
The SEO Ultimate WordPress Plugin Video Tutorial
Anyone Can Pay for Traffic, but Who Can
SEO Tips to Theme Your Website
Usability Solutions to SEO Challenges
I HAVE TRAFFIC… NOW WHAT?
SEO Tips to Maximize Your SEO Campaign
SEO Tutorial: Practical SEO Training Tips and Tactics
SEO Tips for On Page Optimizations
SEO Ultimate WordPress SEO Plugin Version 1.1 Released

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

10 thoughts on “5 Things You Should Know About SEO
  1. Sosyal Medya says:

    Wow! This is really great article for SEO experts. Good job! Thank you!

  2. Thank you, SEO is just a game , we just try to win this game.

  3. It’s hard for people to grasp #1 – they think SEO campaign results are instantaneous – when in fact they are very much not instantaneous and take time to organically build

  4. Alexei says:

    This is a great outline for those who need SEO services. Yes, it takes time so plan accordingly, as Andy said there’s no “instantaneous” in SEO.

  5. great article! I think all five points given point is enough to describe briefly importance and work of seo .its true Seo work improves your site ranking effectively but it takes time.

  6. Well I will add up,It depends on what your conversion is for that page. Let’s say for instance it’s purchases. You can get a better idea of how well your page is performing by having a call to action button or hyperlink on the page, and seeing how often it’s clicked .If you don’t have a call to action, you can use GA to see where people went after going to this page – especially the exit page. Did they end up on the page you wanted to get that conversion?

  7. I agree with #1. It really takes time. So there should also be patience, perseverance and determination. Most importantly, never quit.

  8. Josh says:

    I have found these tools to be the most helpful in understanding and solving issues you have with your site and how you can improve these things. Hubspot.com and seomoz.org are great tools to help you accomplish your SEO goals.

  9. shivkumar says:

    Webspacehosting

    Web Hosting INDIA

    http://www.webspacehosting.in

    Website optimisation is one of the most effective SEO tactics being offered by marketing companies nowadays, such as those in Scotland. Since your website serves as your online store where clients can review your products and services, it needs to attract the notice of your targeted audiences.

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>