Comments on: On Page SEO: Managing Links in to Links Out!

By: Jeffrey Smith

Jeffrey Smith — Sun, 11 Apr 2010 22:40:13 +0000

Donovan:

Agreed, There are no absolutes, everything is mutable when it comes to finding the tipping point for each site. Link flow is a tricky one, considering it can be from internal or external links; the message was that creating a cap for outbound links per page provides more link flow to pass along to other pages.

Thanks for commenting.

By: donovan

donovan — Sat, 10 Apr 2010 14:44:30 +0000

I’m not so sure i agree on the ratio, but good article anyway.

By: Google SEO Tips: Matt Cutts & Eric Enge Interview

Google SEO Tips: Matt Cutts & Eric Enge Interview — Sat, 20 Mar 2010 01:07:06 +0000

[...] Site Architecture and PageRank Decay: Funneling the appropriate link equity through site architecture is a basic premise in search engine optimization and utilizes the number [...]

By: Jeffrey Smith

Jeffrey Smith — Mon, 01 Feb 2010 07:30:13 +0000

Ashish:

You nailed it on this one, we have done this with hundreds of sites. Taken them from not in the top 1000 results to top 20 in weeks. This tactic should not be ignored, but yes, there is another step which is an aggregate of page and domain authority, trust, penalties and time (each must be fine tuned to reach the top 3 results).

By: Ashish

Ashish — Fri, 29 Jan 2010 10:07:36 +0000

Jeff,

So rightly said. I think for any site in any industry it is very easy to jump from obscurity to top 20-top 30 just using internal linking and onpage optimization properly.

When you need to move beyond this, a lot of things come into picture such as Trust, authority and crude Pagerank a.k.a the number of inbound links and the anchor which they carry.

By: kitesurfing kites

kitesurfing kites — Fri, 29 Jan 2010 01:21:24 +0000

Great post.
create a topical hierarchy targeted at keyword clusters makes more sense than trying to make the homepage rank well for all your top kws.

By: Christopherkollar@gmail.com

Christopherkollar@gmail.com — Thu, 28 Jan 2010 22:22:10 +0000

This is all true, it used to be meta tags, now backlink are #1 when targeting SEO. Thanks for your insight.

By: Tweets that mention On Page SEO: Managing Links in to Links Out! by SEO Design Solutions™ -- Topsy.com

Thu, 28 Jan 2010 15:46:48 +0000

[...] This post was mentioned on Twitter by Seo Keeper, Vaidhyanathan, Jeffrey_Smith, Ken Colborn, seoshankar and others. seoshankar said: On Page SEO: Managing Links in to Links Out!…. http://bit.ly/dbqIMZ …….. [...]

By: Marina

Marina — Thu, 28 Jan 2010 10:01:40 +0000

I have read much information about SEO this one is also informative for me and I would also like to refer it to my friends as well…

By: Jeffrey Smith

Jeffrey Smith — Thu, 28 Jan 2010 09:39:16 +0000

Relevance, Site Architecture and Deep Links are 3 primary metrics that can benefit any website regardless of the industry or topic.

Even though no two websites are alike, at least the search engine algorithms that are grading them have consistent variables that normalize and assess the data they all represent.

By appealing to those metrics, you win the favor of the algorithms (through its parameters).

This is a fundamentally critical component (aside from indexation and user engagement)… but it never hurts to cover the basics first.