What constitutes the birth of one industry is oftentimes the death of another. With all of the internet buzz words flying around these days like Seo Web Design, Web 2.0, Internet Marketing, Seo Technolgy and a host of other mutant forms of traditional advertising and marketing, understanding the underlying premise is important to gauge where all of this is coming from and where it is going.
I’m not going so far as which came first the chicken or the egg, but the last I knew, communication, content and conversation essentially encased all of the above definitions and was part of any aspect of traditional marketing.
These are the three C’s that take precedence at the forefront of any offshoot. Fundamentally, with exposure being the basis of search engine optimization, blogging, or online marketing, positioning tactics have had to evolve in order to keep in tune with the times. Definitions exist for the sake of categorization, but first critical mass needs to occur for acceptance to result from the masses.
Much in the same what when the acronym for SEO was born. (search engine optimization), now it is as common as the yellow pages (a tried and true advertising from the past) in the minds of consumers. But things continually are getting shaken up and evolving to keep us on our toes in regard to what’s hot and what’s not.
From this vantage point, it appears that good ol’ SEO has taken a backseat to social book marking and blogging. Sure, you could spend hours tweaking pages, getting your meta tags just right, going to 3000 search engines to add your url, but you would be wasting your time. Now all you need is a blog, some creativity and hit the publish button to link bait and reel in some traffic.
In addition, contextual advertising and link baiting have become the new form of generating backlinks and traffic to websites as opposed to reciprocal linking, or strong on page factors. At this rate, press releases may be the next dinosaur to fall prey to the new face of marketing, as it is obviously loaded with conjecture and promotion language, which is a big turn off for most users online.
The modern consumer and online citizen are far more savvy than the blue collar industrial generations that proceeded us. Try getting bombarded on a daily basis from billboards, radio, tv and now online and see if natural evolution doesn’t intercede and dampen the impact. So many choices are appearing at break neck speed faster than we can get a grip. So, quite naturally our BS filters are increasing at an alarming rate as well. People like to be sold, but you can’t make it appear as a sale, this is the new form of advertising. Call it tactful third party referral, the art of the passive close or what have you.
In any case, web etiquette is definitely taking on a new protocol. For example, link building is facing a major face lift, personalized search may be the end of SEO as we know it, at least for those savvy enough to sign up and enable it as well as paid links have now taken the hit with the recent removal from Google’s index for over 60 well known directories . In addition to that the pagerank that we all used to cherish adimately has been reduced to a toolbar ornament as trust rank, website authority and personal pagerank are determining who dominates the SERPs.
It will most definitely be interesting the see the next big thing, whatever it is, and how it affects our communication and interaction as a whole.
In the meantime, go with the flow, enjoy all of the conveniences as they arise, you never know when the things you have just become accustomed to as a result of conditioning, will be condemned obsolete. All I can say at this point is, good luck to newspaper and radio advertising, as well as TV as video, pod casts and other forms of social interaction are becoming commonplace as the internet is booming as the new frontier of business, social interaction and entertainment combined.