in Articles by Jeffrey_Smith

Search Engines Vs. SEOIn case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance.
Are SEO's and Search Engines Playing a Friendly Game of Chess?, by SEO Design Solutions.
A few weeks ago SEO specialists speculated that anchor text (the text in the link) now has less significance, which according to testing we conducted is valid. However, there is more to the equation than meets the eye.

Typically there is a triad of relevance that balances the distinct signals a site emulates from (a) their link profile which boils down to the anchor text linking to the site (b) the amount of information available on the subject and (c) how long the topic made its debut.

What this implies is, if you intend to start ranking for new keywords outside of your accredited range of relevance, it may take longer than expected to see results. From our assessment, it appears that search engines adding an extra layer of due diligence when compiling relevance score.

Speculations such as longer URL’s not carrying the same weight, only the first link to a target page counting and other minor adjustments to search algorithms have many SEO’s scrambling to get to the root of the problem when rankings fall out of favor. Although these factors may or may not be the case, one thing in certain, something is distinctly different and some pages are affected more than others.

Just consider, as Google’s search engine index grows (with millions of new sites lining up each day), the safeguards that were at one time rather lax are not showing the same lacksidaisical allowances for newer sites and links and getting in requires that the relevance score is up to par.

Having a website and having content is not enough, you need relevant links and relevant content to ensure your site has the right ingredients to get the attention from the Google bot to crawl and index your content regularly. Now it appears that authority and reputation have a bigger role in the relevance mapping of sites as semantic crawling is only one layer of the assessment.

Looking at the different types of retrieval and the fact that the weekend index (the be back in 72 hours cache of Google search results) has been in extended play for weeks while under the surface, the infrastructure appears to have underwent a complete transformation.

Aside from older penalties being updated with new consequences, Google Bombs have been diffused, anchor text from other sites does not hold the same weight and links that appear in clusters (either with similar anchor text, across closely grouped IP’s as well as chronologically within a concise time stamp) are being quarantined until they pass the trust rank algorithm (and pass link weight and value).

What this means is, search results as we know them are fluctuating due to personalized search results, new metrics for assessing quality and relevance and many of the rankings you may have enjoyed are on hiatus momentarily. Search engines call this evolution, SEO calls this challenge, what you see and how you mold your perspective depends on which side of the fence your on and what your objective is.

Search engines make revenue from advertising, not SEO, so just keep in mind that a friendly game of chess is not uncommon. You must constantly refine your game plan and innovate new solution oriented methods to stave off the competition, have curb appeal for visitors as well as appease the constantly evolving search algorithm.

Simple suggestions for adding depth to your SEO efforts:

1) Don’t rely on one dimensional SEO techniques like low quality directories.

Let’s face it, search engineers are savvy. If link from website A does not have relevant content for text in link A, then link is null. In other words, those who abused getting off topic links from the past will find that search results inflated as a result now are falling flat.

Topical relevance is now more important that ever, and when building links default to quality and trusted sites to solidify your SEO defense.

2) Integrate multiple platforms to work cohesively to reinforce relevance.

Use press releases, build software or templates for giveaways (that gain links from authority sites or niche directories), offer a free e-book to attract new readers or create incentives for existing visitors, think of ways to integrate social media (create quality posts so others will link to you) and above all keep building links.

3) Keep your pages on topic.

Some things will never go out of style and one of them when it comes to SEO is the title tag. I personally have noticed that with other forms of measure falling out of favor, that the title tag has withstood the test of time. What this means is, when in doubt, keep it simple and go back to basics. Write quality content in smaller bursts but make each range of keywords emanate relevance from keeping the pages on topic and title tags solid.

4) Give your pages and links more time to mature before jumping to conclusions

Time is an asset, as each page ages it gains more authority if integrated properly. Look for internal linking opportunities (think wikipedia) to cross reference and link content with aged links and trust rank to lend a helping hand until your fresh content makes the grade.

5) Be patient during major algorithm changes.

How many times have webmasters panicked for no good reason. As many phrases you ranked for subside and newer phrases reach their apex, one fact remains. Change is imminent, but how you react to it to a great extent is up to you.

Just consider it a test of your sites mettle, as millions of new pages push their way up, all pages in the existing index are being challenged.

The site that links to the site that links to your site may have fallen out of favor. Perhaps an authority site went down due a bad server during a crawl or dozens of unseen influences impact the world wide web and its reciprocity.

For this reason, when one action sets off a chain of events, it is not always easy to determine a cause from an effect when they are in flux, so patience is required until you can take a measurement and assess the situation with a firm grasp.

More often than naught, the ranking returns in due time after the new algorithm has introduced itself and the everflux takes all of the past considerations of value into account. As long as you are continually creating ethical advances by providing value with your content, not pushing the envelope of promotion into gray areas and linking to safe neighborhoods, then you have nothing to fear from a new change in the algorithm on the contrary only new rankings to shore up your website during transitions. 

Read More Related Posts
Are Quality Raters from Google the End of SEO as We Know it?
Are Quality Raters from Google the End of SEO as We Know it? The idea that a manual review of a website or it’s SEO from a subjective human quality ...
READ MORE
SEO Tips to Find and Qualify Directories
Today's SEO tip is about using citation and search modifiers to find creative solutions for link building. Citation (a websites footprint or popularity matrix) is a prominent principle used by ...
READ MORE
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous ...
READ MORE
Brand Rank - How will this impact the little guys?
Is the competitive landscape of the web about ready to change once and for all with the introduction of Brand Rank (the ability for big brands to jump from parts ...
READ MORE
Introducing the Ask an SEO Help Section from SEO Design Solutions
A few weeks back we asked for feedback on our writing style, and specifically how we can help our readers, albeit SEO professionals or click-and-brick small business owners, ...
READ MORE
What is the Purpose of SEO?
Life is about cause, effect and purpose, search engine optimization and using a search engine are no different. When you take the experience of a normal search into account, it ...
READ MORE
Getting Traffic is Not Enough...
Many people who enlist for SEO services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their ...
READ MORE
Mapping Internal Links for Maximum Link Equity
Search Engine Optimization is about creating optimal on page structure.  In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific ...
READ MORE
Reviving The Long Tail of SEO
Depending on how far along in the sales cycle a consumer is, the keywords they use to find products or services in search engines drastically vary. Statistically, someone "closer to ...
READ MORE
How to Create The SEO Wiki Effect
There are multiple applications for SEO, one use of search engine optimization is to bring dormant content to the forefront to increase the value of engagement for your online property. ...
READ MORE
Google Quality Raters: SEO’s End or New Beginning?
SEO Tips for Link Building and Directory Submissions
New SEO Tools in Progress
Does Brand Rank Equal Better Rankings for Big
New “Ask an SEO” Help Section from SEO
What is the Purpose of SEO?
I HAVE TRAFFIC… NOW WHAT?
Search Engine Optimization: Creating Tiered Structures
Reviving The Long Tail of SEO
How to Create The SEO Wiki Effect

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “The Other Side of SEO (as Seen by Search Engines)
  1. Lots of good points here. It seems to be normal for Google, not to be normal. At least for long. Keeps us on our toes. Patience,in this case is a virtue!

  2. SEO Guide says:

    Nice post.. I learned new things in this post.. Thanks..

    Just SEO It
    Admin

  3. It just goes to show, you have to evolve to stay ahead of the curve. Diversity is essential for SEO, “just in case” the algorithm checks off your favorite method.

  4. The internet wouldn’t be a “net” without links. It would only be a collection of independent pages that are not connected to each other. Inbound links and internal site linking is important for organic traffic, meaning people seeing and clicking on those links to get to your website, but they are also important for SEO.

Comments are closed.