Topical Relevance, SEO and Keyword Stemming!

For the purpose of SEO, context is a definitive factor that can (1) elevate your website past others competing for similar or related keywords (2) build topical domain authority and (3) increase conversion by having a higher number of pages occupying a larger percentage of market share for related keywords and queries.

Create Topical Relevance for Keyword Stemming

Create Topical Relevance for Keyword Stemming

What degree of contextual extraction from search engine snippets contributes to ambient or unintentional search engine rankings? Considering that over 50% of keyword queries are unique and even search engines have not seen them; information retrieval relies on contextual relevance to determine a pages quality score determined by the domain authority.

Search engine optimization (SEO) involves fine tuning your pages for optimal performance in search engines.  While many webmasters and SEO’s only focus on metrics you can measure, there is a holistic and alchemical element that occurs naturally over time when the value of each page blends and fuses to create topical islands of relevance. This topical relevance allows pages to rank for a plethora of key phrases unintentionally and deliver an array of traffic to fuel conversion for your website.

There is a window of relevance that search engines use to determine which content stays and which content goes. For example, pages from sites that have not been visited since 1997 without inbound links, references or any type of inference from peers (other sites) lack the necessary impact to remain a relevant result and are either minimized to ranking for 1-2 terms or are essentially pushed out of the index.

On the contrary a new page from a trusted site or a new page from a site being linked to from other topical sites, social media sites, news aggregators, directories or editorially from various sources does have the needed ingredients to toggle the metrics necessary to be considered a relevant page and thus ensures its survival in the SERPs.

Essentially, each page that crosses a relevance threshold for the on page and off page synergy starts to stem and rank for keywords found sparsely on that page. This translates into hit after hit for keyword that was not considered primary phrases for the page in question.

This is typically referred to as mid-tail to long-tail traffic, however, this type of traffic can often exceed intentional (sought after) primary keywords consistently. In addition, using this aspect of how search engines scale relevance (before awarding a site a top ranking) keyword stemming should be utilized as a strategic advantage.

Mapping out the most relevant shingles to define your page to search engines, then using accommodating anchor text (on page) within the site with internal links and reinforcing that with (off page) links from other sites with related topical reference (peer review) creates authority for those keywords and key phrases.

So, for those still trying to measure the ROI of SEO prematurely, the results are cumulative and essentially continue to overlap over time. The takeaway is, with the exceedingly high degree of click fraud occurring in PPC (up to 35% in some instances) taking control of how you communicate your pages purpose to search engines and how they evaluate your website (as a reference or authority) is an added benefit of SEO.

For every keyword you target with purpose, 10 more are also pulled into the spotlight (which you can use to stem and pull up multiple related pages within your website into the top 10 results).

What is the value of a top 10 ranking you might ask? That all depends on how trafficked the keyword or the topic are. However, aside from visitors typing in keywords and searching for those pages, search engines can evaluate when your content has passed the contextual point of relevance and will essentially return those pages as relevant results (when someone searches).

With this in mind, you can target the low hanging fruit of today to capture the most competitive keywords in the long-run and create a pure win/win relevance model for your website.

Viewing SEO from this standpoint, you can reap the immediate short-term benefits of rankings funneling visitors to landing pages or take the approach of devouring market share so that “just in case” prospects search for a particular topic; your website is there at the helm of all things related.

Or Stick Around and Read More Posts

6 Comments

  1. Dejan Petrovic
    Posted May 18, 2009 at 12:39 am | Permalink

    Nice article, you should use this in your sales to more SEO savvy customers.

  2. Jeffrey Smith
    Posted May 18, 2009 at 1:52 am | Permalink

    Thanks Dejan,

    Appreciate the comment.

    I intend on using snippets of this post to assist prospects that may be on the fence when it comes to what type of SEO they need.

    So many tactics, so little time…

    Thanks for visiting.

  3. Mauco
    Posted May 18, 2009 at 2:31 am | Permalink

    Thanks Jeffrey, its really enlightening and easy to understand. I’ll like use the idea when discussing with potential clients. Thanks

  4. SEO Pune
    Posted May 29, 2009 at 5:22 am | Permalink

    Excellent article as well as writing manner..

    Keep posting..

    Looking for more…

  5. Jim
    Posted September 18, 2009 at 2:52 am | Permalink

    It’s very use full article to me. Thank you for sharing information on the net.

  6. omar
    Posted March 18, 2010 at 2:54 pm | Permalink

    perfect post. Helpful! I’ll pass along.

22 Trackbacks

  1. [...] 866.471.5377 for free SEO analysis!   « Topical Relevance, SEO and Keyword Stemming! Make SEO Landing Pages That Rank Like [...]

  2. [...] keywords, just as each page in that subfolder or sub domain can also be fine-tuned to (1) rank for short and mid-tail keywords while (2) supporting the main landing page at the helm of the folder for the main root phrase that [...]

  3. By 8 SEO Ranking Factors | SEO Design Solutions on June 6, 2009 at 10:09 am

    [...] layers are required to elevate your website into a top ranking position. The idea here is, focus on mid tail and long tail keywords until you can step up and compete with any website on any level as a result of developing content, [...]

  4. [...] example, if you have crossed the tipping point for a specific keyword or key phrase’s topical relevance within your website (i.e. 100 pages on a topic or whatever that threshold is) something unique [...]

  5. By Are You Link Hungry? | SEO Design Solutions on July 29, 2009 at 6:55 am

    [...] For those unfamiliar with the context of SEO, links are like currency or rather a type of validation, similar to a method called peer review. [...]

  6. By Internet Marketing or SEO? | SEO Design Solutions on August 21, 2009 at 4:07 pm

    [...] and (3) reputable signals of trust and reciprocity from your peers through citation (backlinks / peer review from trusted [...]

  7. By Guaranteed SEO Rankings? | SEO Design Solutions on August 26, 2009 at 4:03 pm

    [...] Rankings are only part of the equation and using that as a measuring stick alone is not enough to justify a campaigns existence. An SEO campaign must (1) build value (2) reach the desired audience and (3) continue to devour stemmed keywords and phrases based on the positive changes or corrections made to on page factors such as new content creation (to increase relevance), improved site architecture (to aid search engine accessibility), internal linking (to designate preferred destinations and landing pages for visitors to search engines) and link popularity (through promoting the website across multiple off site mediums) to cross the tipping point of authority through peer review. [...]

  8. [...] varying the array of inbound and internal links, you can create keyword stemming for each page so it can rank for multiple variations any time a search engine can latch on to an [...]

  9. [...] popularity (how popular the site is) and how authoritative it is as a result of the link graph and peer review ultimately determine its degree of buoyancy in the search engine result [...]

  10. [...] what metrics are most important to promote page authority and keyword stemming? Read further to discover potential solutions and specific answers to questions postulated [...]

  11. [...] loosely clustered queries) based on local and global proximity. This is the process of keyword stemming (a site ranking for more related [...]

  12. [...] your own website or (b) a measure of citation from other sites on the web. This type of algorithmic peer review can be easily channeled and consolidated to use to contribute to other on page ranking [...]

  13. [...] your own website or (b) a measure of citation from other sites on the web. This type of algorithmic peer review can be easily channeled and consolidated to augment aggregate on page SEO ranking [...]

  14. [...] authority process occurs through a method called peer review and / or acquiring enough links, mentions (citation) from other sources on the web, that their [...]

  15. [...] a result, all of the siloed pages will capture mid-tail and long-tail keywords and your main themed page “at the summit”, can topple the most competitive keywords [...]

  16. [...] that in mind, consider the more pages you have ranking for a broader array of keywords, the more long-tail, mid-tail and ambient traffic you can [...]

  17. [...] Topical Relevance, SEO and Keyword Stemming [...]

  18. [...] as PPC has broad match, organic SEO has mid-tail and long-tail keyword variations (less competitive related keywords and modifiers) which stem and overflow into various [...]

  19. [...] their traffic from their top 10 most prominent keywords and the remaining 80% of their traffic from mid-tail and long-tail keyword [...]

  20. [...] links are distributed evenly throughout the site to either the individual pages with the highest contextual relevance to the keywords in question or the sub folder which houses the content (10 pages or semantically [...]

  21. [...] least 2 other times in the document. Preferably you should employ alternate synonyms to reinforce topical relevance (without resorting to spam / keyword stuffed [...]

  22. By MasterMindMarketsPro on March 1, 2010 at 11:15 am

    [...] Topical Relevance, SEO and Keyword Stemming [...]

Post a Comment

Your email is never shared. Required fields are marked *

*
*

Web Analytics