in Articles by Jeffrey_Smith
Consumers Can See Through the Bait

You Can’t Be Serious?

Let’s face it, times have changed and what worked yesterday has no guarantee of remaining relevant and working tomorrow.

What most of us often overlook is that as the web evolves so does our nervous system and how it maps the priorities of how we communicate. Essentially, we develop blinders to keep us sane from information overload.

Just like banner blindness is real, your ads, links, headlines, images and everything else needs to be more human than ever and have a more down to earth appeal vs. I’m selling you something (as if you don’t know it) if you ever want to see genuine conversions (which is why native advertising has displaced traditional ads).

Yesterday’s marketing founded from the Madmen in the 60’s in today’s cinema plays like a bad dream we’ve been stuck in and trying to wake up from.

The speaking at you vs. to speaking to you was blatantly overstated by them telling you what to do rather than listening and responding to your needs.

So…making the shift from the old paradigm to the new paradigm of marketing is the basis of true engagement (without offending your audiences intelligence) as well as one of the safest ways to promote your brand while preserving its integrity.

So, I challenge you to go back through your copy, your website and your communications and see whether or not you were writing it for YOU or for your CUSTOMERS?

Just realize, it’s not too late… it’s just time to dust off your keyboard and make some worthwhile edits to boost conversions.

The million dollar question is, are you writing what you THINK they want to hear, or communicating with clarity that they need to make an informed purchase?

Until the next time.

Read More Related Posts
Create Topical Relevance for Keyword Stemming
For the purpose of SEO, context is a definitive factor that can (1) elevate your website past others competing for similar or related keywords (2) build topical domain authority and ...
READ MORE
The Value of Aggregators, Syndication and Hub Pages
Are your pages hub pages or destinations? Search engines and SEO only provide one type of traffic (referral based), however there are other ways for traffic to find your website ...
READ MORE
Have You ever wondered how keyword density and keyword proximity play a role in SEO? I was able to optimize our site for long tail broad search terms with key ...
READ MORE
Understanding the Needs of Your Audience to Develop Brand Loyalty
There is nothing like the synergy created as a result of brand loyalty between a user-centered-company that fulfills a genuine need for their target audience. In the past advertising agencies ...
READ MORE
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
READ MORE
In a fast paced ever changing world, it appears that search engines may be losing the battle against the power of social media and it's innate ability to drive traffic. ...
READ MORE
I'm sure the last thing on your mind when your conducting a search query is just how many functions are lurking behind the scenes to deliver your search result. What ...
READ MORE
The Other Side of SEO (as Seen by Search Engines)
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists ...
READ MORE
SERP Survival Tips to Avoid Ranking Predators
Since keyword positioning can make or break a business, surviving algorithmic hiccups through SEO defense is the first step in securing long-term visibility and survival for your keywords. Ensuring your website ...
READ MORE
Website optimization is more than just a passing fad, it is the new fulcrum that determines if an online business ranks or tanks in today's hyper-competitive online environment. Gone are ...
READ MORE
Topical Relevance, SEO and Keyword Stemming!
The Value of Aggregators, Syndication and Hub Pages
Optimize Your Search Engine Results
Understanding the Needs of Your Audience to Develop
Go from Zero to Hero with Seo Web
There’s Nothing like Traffic, Traffic & More Web
Search Trends and Weathering the Storm of Fluctuations
The Other Side of SEO (as Seen by
SERP Survival Tips to Avoid Ranking Predators
Website Optimization Services

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.