Author Archives: Dayna Fields

I Read Three Other Blog Posts….Now What?

March 17, 2010 – 10:21 am

This blog post tops off my four-part “Now What?” series that has covered three critical components to sales conversions after SEO and increased traffic trends have been achieved: Call-to-action, sleek design and killer sales copy. In the last post I wrote about writing good sales copy. The main thing to take away is that good [...]

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I HAVE DESIGN….NOW WHAT?

March 12, 2010 – 4:52 pm

This blog post is continued from my last post, “I Have Call-to-Action…Now What?” In that post, we discussed how SEO and a great call-to-action don’t do much to convert sales unless you also have a clean, sleek and intuitive design to match it. The main thing to take away from that post: don’t make your [...]

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I HAVE CALL-TO-ACTION…. NOW WHAT?

March 11, 2010 – 10:56 am

This blog is continued from my last blog, “I Have Traffic…Now What?” In that blog, we discussed that SEO was only half the battle of Internet marketing. Now that you have traffic, you need conversions. And the only way to get conversions is to optimize your site for sales. We talked about the importance of [...]

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I HAVE TRAFFIC… NOW WHAT?

March 10, 2010 – 3:37 pm

Many people who enlist for SEO services are thrilled to see that their traffic numbers are higher than ever before. But then they are quickly puzzled to see that their conversions have not increased, or have increased very little.
That is because traffic, or SEO, is only half the battle. You need to make sure that [...]

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In the Kingdom of Content, Relevance Rules

October 30, 2009 – 6:56 am

We’ve all heard that content is king, but what kind of kingdom are you giving your people?
The average marketer will run a totalitarianism kingdom, in which all content focuses around a particular product or company. “Shamefully self promoting” is how my SEO co-workers refer to it and nobody appreciates it, or reads it for that [...]

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4 Easy SEO Copy Writing Tips for Smart Bloggers

October 29, 2009 – 7:00 am

SEO copy writing may sound like a techie term, but competent journalists, bloggers and writers alike should not be intimidated. We got this!
In fact, whenever possible, convince your techie counterparts to relay the information so that you can type it into pretty and, more importantly, understandable words for your readers.
Let’s face it, most of the [...]

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The SEO Darth Vaders of the Dark Site vs. Derek Powazek

October 17, 2009 – 11:37 pm

Last week Derek Powazek ruffled a few feathers in the SEO industry with a rant, and as much as I would have like to roast on Derek, I chose to pass on sensationalizing the topic by giving it any regard on the SEO Design Solutions Blog.
However, just because I did not “embrace the opportunity”doesn’t stop [...]

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