Why Most Landing Pages Fail

in SEO Consulting by Jeffrey_Smith 5 Comments

The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual advertising or SEO and then wondering why (if the website lacks trust, conviction or a call to action) that visitors fail to convert. Puzzled About Read More

Does Your Website Have a Content Development Plan?

in SEO Resources by Jeffrey_Smith 4 Comments

What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites’ relevance score to search engines through the “query deserves freshness” model? Your website can potentially lose traction and slip in the SERPs (search engine result pages) from abandonment or lack of citation. Does Your Website Have Read More

SEO Tips to Start Your New Website

in SEO Tips by Jeffrey_Smith 5 Comments

What’s the difference between a new website and a powerhouse domain ranking for competitive keyword-specific rankings? The answer, SEO, content, time and links… Start Your New Website Using These 3 SEO Tips First, you start with keyword research, this includes assessing all of the root phrases, synonyms, keyword modifiers and potential keyword variations a consumer Read More

The Differences Between the SEO and Affiliate Mindset

in SEO by Jeffrey_Smith

Today’s topic is the difference, advantages and disadvantages of SEO and affiliate marketing mindset. The affiliate mindset is bred as a hybrid of function and opportunity. The SEO and Affilate Marketing Mindset What lays between them is utility and sensationalism (for the publisher) and satisfaction (for the end user) if the combination of traffic and Read More

How to Use SEMRush to Monetize Click Through Traffic

in How To Reference Material by Jeffrey_Smith 16 Comments

Let’s face it, there are only 2 kinds of rankings for SEO, (1) the ones you meant to do on purpose and (2) the rankings that appeared unintentionally that still drive traffic to your website. For the second type, you can use SEMRush to find and monetize your visitors. How to Use SEMRush to Increase Read More

CTR Stats to Change Due to Google Instant

in Web Resources by Jeffrey_Smith 2 Comments

Though Google’s recent introduction of Google Instant has been largely well-received by users, it is already causing headaches and heartburn for SEOs who are trying to figure out the ways in which the new feature will change the playing field. The new feature, which works by showing the results of a search as the user Read More

5 SEO Tips to Keep Rankings On Track

in SEO Tips by Jeffrey_Smith 8 Comments

Here are 5 critical SEO tips to keep in mind if you are frustrated, considering giving up or abandoning a keyword or group of keywords while engaging the optimization process. 5 SEO Tips to Keep SEO Efforts On Track If you can see the moving parts (the process within the process) one can realize the Read More

Search Engine Strategies That Work

in Search Engine Optimization by Jeffrey_Smith 1 Comment

Properly assessing the competitive landscape from competitive blind spots (prior to entering an online market) can save you months of frustration. You should select keywords within your reach and create accommodating search engine optimization strategies based on relevance, scalability, feedback and ultimately ROI. Moving on Multiple Fronts I have noticed an SEO trend since the Read More

How to Segment Traffic and Landing Pages

in How To Reference Material by Jeffrey_Smith 4 Comments

Determining which page to use for converting online window shoppers and passerby hit-and-run traffic depends on which page they land on and how segmented that page is for that visitor. How to Segment Traffic and Landing Pages Additionally, beyond traffic segmentation, creating continuity through message matching “pairing their interests with the action item for the Read More

4 Essential Firefox Plugins to Help Your SEO

in SEO Tools by Jeffrey_Smith 3 Comments

One of the great things about Firefox is how extensible it is. Its enormous add-on library includes themes, persona’s, search packs and, most importantly, extensions that add features and tools to the browser. 4 Essential Firefox Addons for SEO If you do a great deal of work in SEO or are just starting out, this Read More

SEO Tips for Link Sculpting and Template Optimization

in SEO Tips by Jeffrey_Smith 4 Comments

Understanding context, prominence and proximity is important for SEO when optimizing for visual page segmentation algorithm and creating an optimized template. Tips for Optimal On Page SEO Search engines are programmed to assess content regions above the fold and place less emphasis on elements such as recurring or duplicate code (links such as navigation, server Read More

SEO: Getting to Page One

in SEO by Jeffrey_Smith 10 Comments

Statistically 91% of all searches in search engines abort in the first page, meaning if your website is not listed in the top 10 results, then your chance of your pages being found from a prospect using a search engine decreases exponentially. SEO is All About Page 1 The top 10 results in search engines Read More