Competitive keywords crumble from implementing superb site architecture reinforced by a combination of theme-relevant content, strategic secondary navigation and contextual links. Backlinks are only partially responsible for slaying competitive coveted keywords,so before one link is built, make sure your on page SEO is rock-solid with these priceless SEO techniques. -Jeffrey
Today’s post is about 20 things you either forgot or never knew about SEO, including behind the scenes insights covering SEO techniques and tactics and how they all relate in the grand scheme of producing viable, repeatable results. With search engine algorithms being more difficult to impress, creating websites that holistically reinforce themselves both internally [...]
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their website. In layman’s terms, there were too many links in the sidebar. While it may seem like “the logical thing to do” to put all [...]
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource and intent. In a world of consumers, those who scale and profit can afford to thrive, achieve ROI and survive. Those who fail to scale, [...]
Are Quality Raters from Google the End of SEO as We Know it? The idea that a manual review of a website or it’s SEO from a subjective human quality rater (working for search engines) can decide which websites to let slide or penalize is a daunting threat for those forced to compete for search [...]
Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass. Simple But Effective Link Building [...]
When search engine rankings for a particular keyword plateau or recede, there are two things most people do (1) freak out or (2) build more links from other websites. However, oftentimes, there is an easier, less complicated solution by leveraging new landing pages and augmenting them with “theme relevant” or related internal pages. Search engines [...]
Google Rankings are based on finding the “most relevant” websites for keyword searches. Shared Hosting plans have many features – disk space, bandwidth and programming languages supported – that will determine whether your website will interest visitors. If your market niche requires text, images and applications that are best created using a specific programming language, [...]
While I would love to say that there is a definitive SEO Magic Bullet, much to my dismay, and the dismay of millions seeking first page results, there isn’t. While SEO is extremely effective for pushing competitors websites aside (as if by magic), what goes on behind the scenes is often layers of meticulously crafted [...]
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool. In my 14 years of doing SEO, nothing even remotely compares to the power of the Krakken for literally entering and [...]
There are two common dynamics that can play out when seizing the SEO window of opportunity in your market. You are either (1) the most relevant / grandfathered search result for that keyword in search engines or (2) trying to bump a page / competitor who is. Authority transcends the measurement of content or links [...]
Earlier this month, I had the distinct pleasure of meeting up with the Themezoom Revolution (Russell Wright, Sue Bell and Matt DaCruz) during the planning of one of the most sophisticated SEO tools the web has ever witnessed at the ThemeZoom secret labs. This video on Website Silo Architecture is a by product of that [...]
Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? Today’s post will provide a very simple method for determining where a keyword fits into the hierarchy of a website and how to integrate it into a theme to create a self-perpetuating ranking juggernaut in no time. [...]
Google is not making SEO “an easy endeavor” for search engine optimization professionals; who, aside from competition have to wade through the waves, ripples and tides of Google’s increasingly stringent filters and potential algorithmic penalties. Such pitfalls (vacillations in search engine rankings) are to be expected, as SEO is based on constantly changing dependent layers [...]
In short, Google’s love affair with authority sites is based on the premise of reciprocity, relevance and commercial viability. It’s no secret, that Google’s search engine algorithms are stacked in favor of quality content and authoritative websites. Protecting the integrity of that love affair can have harsh consequences for those on the fringes of gray [...]
The underpinnings of SEO are seldom shared in such depth and while there are hundreds of blogs scratching the surface on search engine optimization, today’s post reveals the depths of SEO and the strategies and tactics required to assess, enter and conquer a competitive keyword or market, depending on your resolve, skill-set or budget. These [...]
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous enough to record and share this video as Matt Da Cruz and I were discussing some of the new market defining SEO features and functions [...]
In case you’re wondering why our blog has been so quiet the past week and what we have been up to at SEO Design Solutions, it’s fair to say that some major shifts to our business model and focus are currently underway. The first shift being the shift away from the client/service model to focus [...]
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move up the rankings for intentional and unintentional keywords. There are multiple ways to assess the impact of your SEO campaign aside from using rankings alone. [...]
February 28, 2011 – 7:57 am
How stable are your off-page SEO efforts and how dependent is your website on other websites for rankings? Recently, Google performed an algorithmic update that functions like a chopping block for websites that are algorithmically challenged (light in the pants on relevance), contain minimal content (from a user perspective) or publish duplicate content from other [...]
February 24, 2011 – 9:05 am
What is the real value of aged pages in a website and what SEO value do they pose to present tense endeavors? Legacy pages have the ability to leverage current search engine result pages in a number of ways. Initially, pages and posts can be re-purposed i.e. redesigned to embrace new offers, new links, or [...]
February 20, 2011 – 10:55 am
The power of SEO is the varying tactics or methods one can implement to create results. For example, you can rank a webpage with techniques ranging from backlinks, augmenting relevance through site architecture, content development or internal links. Today’s topic focuses specifically on the real value of internal linking and why it’s important. To start [...]
February 18, 2011 – 8:19 am
Building links for SEO is part of the process, but not the entire process for acquiring a competitive keyword in search engines. Below are “links” (no tens inpunded) to informative posts from the past on the topic from SEO Design Solutions. There are different types of links that have different functions. Some drive traffic, some [...]
February 16, 2011 – 7:13 am
Today’s post is about SEO penalties, how they are created and some ways to remove them. Usually I don’t like to reference other sources, but I couldn’t resist to post a short but sweet informative video from Matt Cutts (the ultimate authority on the topic and head of the Google web spam team) as he [...]
February 15, 2011 – 3:15 am
Taking a page from the SEO playbook; have you ever wondered which SEO strategy is best, tiered site architecture with multiple nodes, flat site architecture (with everything in the root) or using theming through siloing to develop layers of content to augment a competitive keyword? Click the image below to find out! Todays post from [...]
February 14, 2011 – 8:18 am
We are taking a stroll down memory lane in search of fabulous SEO blasts from the past buried deep in the SEO archives. We will start with 3 practical posts and go as deep in the rabbit hole as time permits each day of this week to dig up some informative posts worth reading twice [...]
February 9, 2011 – 8:12 am
SEO Ultimate, the premiere All-In-One SEO Plugin for WordPress from SEO Design Solutions has just been upgraded to version 4.8 to provide additional SEO features and functionality for enhanced on page optimization. Since SEO Ultimate was designed on a modular framework, it’s like having 20 plugins in one and provides the option of disabling or [...]
February 8, 2011 – 4:48 am
Finishing up part three of this SEO guide, we will get into the “real deal”, raw SEO techniques and provide a more tactical direction for optimizing your online web properties. To get up to speed, you may wish to read part 1 and part 2 to see what you’ve missed. What is Left? The remaining [...]
February 4, 2011 – 8:25 am
Taking up where we left off yesterday in the Practical, Tactical SEO Guide Part I, next up in the SEO Guide Series is template selection. Choosing the right template for the right task is one of the most underrated SEO techniques, which can either rank or tank a site. The templates you use are directly [...]
February 3, 2011 – 8:16 am
We receive dozens of questions about SEO each day, so, we decided to create an informative, practical and tactical SEO Guide. You have to know what to build, why to build it and where to start when structuring your SEO campaign if you want to avoid lackluster returns or results which stall or plateau. The [...]
January 31, 2011 – 2:26 am
Searching for effective off the beaten path alternatives to search engine traffic? Why let search engine algorithms or rankings deter you, when you can harness multiple traffic sources to reach the same audience? Today’s post looks at alternative traffic sources that can deliver more visitors through augmenting websites that are conducive to your audience and [...]
January 29, 2011 – 4:53 pm
When rankings vacillate and a website loses position for a conversion-critical keyword, it can be sheer pandemonium for businesses owners, corporate giants or affiliates alike. There are three things to be said about SEO and search engines (1) they work together wonderfully (like Reese’s Peanut Butter and Chocolate) and you rise to the top unchecked [...]
January 28, 2011 – 3:12 am
The long awaited Domain Web Studio Update to Version 2.5 is now live and out of beta. Watch the video as Matt DaCruz reveals the magnificent power of DWS and its dominant market-crushing power. Can you use this tool with traditional keyword research tools? Absolutely, if you have access to any keyword research tool (Krakken, [...]
January 25, 2011 – 7:49 am
Getting your business listings to the top of Google Maps and local search results is a challenge in its own right. I’ve done my share of optimizations for Google Maps and the trick is to create a kick ass listing that shames the rest of them while making it appear and look natural. Trust me, [...]
January 24, 2011 – 7:59 am
For those of you currently using SEO Ultimate our Free WordPress SEO Plugin, this is a heads-up to let you know that SEO Design Solutions is developing a companion WordPress theme to complement it amply named “The WP Ultimate Theme”. The idea is simple, your website should rank as good as it looks, which it [...]
January 22, 2011 – 6:39 pm
Just like the argument of which came first the chicken or the egg, in SEO circles, the question over which type of optimization (on page or off page SEO) is more important has echoed as a debate for years. While this post could easily tip in either direction, let’s set the table for the debate [...]
January 18, 2011 – 4:02 am
Can you remember the excitement of your last purchase for something you really wanted? Almost like a kid at Christmas waiting for Santa Claus, there is nothing like finding a great deal and making a purchase online. When emotion is the driving force, time disappears and the addictive side of shopping can overwhelm logic and [...]
January 16, 2011 – 2:45 am
For seasoned affiliates, there’s nothing revolutionary about the concept of targeting “brand traffic” or corralling “brand-driven searches” to send traffic to affiliate offers. While Pay Per Click Marketing has brand-name bidding limitations, SEO as a conversion mechanism (on the contrary) has promise. The premise is simple; do you target “branded” or “broad traffic” for an [...]
January 15, 2011 – 8:17 am
Performing search engine optimization for dynamically generated websites that use a database or feed that feature thousands and thousands of stock kept units (S.K.U’s), product brand/make or model numbers requires a different tact than optimizing a website for a phonetic keywords or key phrase. Even though model numbers are technically “keywords”; they typically have a [...]
January 14, 2011 – 12:59 am
Something every webmaster wants to know is how competitive their keyword terms are in the bigger scheme of things. Especially if you spend hundreds if not thousands with Google’s Adwords advertising tool. Let’s say you are building a niche site on the topic of “personal loans.” With a keyword this competitive it would be very [...]
January 10, 2011 – 5:42 pm
With over 4,700 in attendance in the Las Vegas Wynn Hotel, Affiliate Summit 2011 is nothing short of spectacular. Up from only 150 in attendance from just 5 years ago, the upsurge in the affiliate industry is growing rapidly, which is readily apparent trying to navigate the packed halls for this event. The people I [...]
January 9, 2011 – 1:27 am
The difference between trying to rank a new website or stagnant website that lacks topical depth, content, links or trust vs. flinging keywords effortlessly to page one within ten minutes (using a domain with age, trust and authority) is a game-changing metric. The only difference between a website that can get ranked in 10 minutes [...]
January 5, 2011 – 1:32 am
Using HTML sitemaps for SEO is a powerful alternative to using anchor text links in the primary navigation to ensure deeper pages get crawled. HTML sitemaps create a significant and distinct type of residual ranking factor that are crawled by all search engines that xml sitemaps simply cannot replicate. Before you balk and dismiss using [...]
January 2, 2011 – 2:40 pm
Below is a sneak peak of the keyword decisions screen for Domain Web Studio 2.5 prior to the DWS 3.0 update. For the past few weeks I’ve been working with Matt “The Mad Scientist” Da Cruz as he meticulously fine-tuned the SEO metrics and custom parameters built into the “rules engine” for this update. SEO’s [...]
January 2, 2011 – 11:07 am
To kick-off the new year in style, we would like to share a few useful and practical SEO tips for 2011. Each keyword should be carefully considered as a business investment, not just from a viewpoint of a trophy phrase or ranking conquest to quell your competition. Acquiring a raking for a lucrative keyword in [...]
December 28, 2010 – 8:22 am
I would like to share a simple SEO siloing technique for WordPress that you can use to theme and silo your content to achieve higher search engine rankings. Theming implies creating a collective series of posts based on a similar semantic node. Siloing involves creating a process of selective categorization to create a topical website [...]
December 26, 2010 – 8:14 am
We wish you a Merry Christmas and Happy New Year to all from the staff at SEO Design Solutions. Enjoy your downtime this holiday and reflect back on 2010 and the great things about SEO and online business you’ve learned this year as you anticipate the boundless plenty that awaits us in 2011. -Jeffrey
December 22, 2010 – 8:08 am
You may have heard about siloing or theming and siloing your website using SEO, but what does it mean? For those unfamiliar with the jargon or techie nomenclature; siloing simply means categorizing semantic content using a series of inter-linked posts which are ring-fenced to each other and consolidates the collective ranking factor to a top [...]
