SEO Tips to Theme Your Website

in SEO Tips by Jeffrey_Smith 6 Comments

How themed is your website to appease both your target audience and search engines? From the two extremes, the first being “keyword cannibalization”, where the overlap in keyword use and abuse pushes far past the norm and the second, meaning that there is no structured topic, form or function whatsoever. How Themed is Your Website? Read More

The Problem with SEO Advice

in SEO Basics by Jeffrey_Smith 4 Comments

The thing about SEO that remains the same is its always changing; and keeping in sync with those changes is a full-time responsibility. In rare instances, will you find a company that (a) understands SEO and knows what they are doing and (b) shares it freely with others without a stipulation, hook or fee. Are Read More

Shopping for SEO Companies

in SEO Services by Jeffrey_Smith 3 Comments

When you are searching for SEO companies to assist you in achieving better rankings for your Web site, make sure you do your due diligence as far as comparison shopping. It is wise to interview around three to five companies before you make your decision. Shopping for SEO Companies As SEO campaigns are often costly, Read More

Tiered SEO Navigation and Link Structure

in SEO by Jeffrey_Smith 11 Comments

In our previous post called Search Engine Optimization: Creating Tiered Structures, we touched briefly on the importance of site structure and creating cascading or faceted / tiered navigation for search engine optimization through links.  Now it’s time to elaborate the SEO strategy and tactic further. Robust Authority Site Tiered Architecture Under this optimization strategy, each Read More

Search Engine Optimization: Creating Tiered Structures

in Search Engine Optimization by Jeffrey_Smith 17 Comments

Search Engine Optimization is about creating optimal on page structure.  In order to create an effective site architecture , there is a tiered methodology that allows you to designate specific pages and imbue them with all of the appropriate credentials to excel in the SERPs (search engine result pages)  while serving a secondary function (to Read More

SEO Ultimate WordPress SEO Plugin Version 2.0 Released!

in WordPress SEO by Jeffrey_Smith 20 Comments

Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the output from the title, url, tags, categories, fix canonical issues, find 404 errors (broken links) or implement selective internal linking – now you can with Read More

SEO Tips for Keyword Research, Trend and Competitor Analysis

in SEO Videos by Jeffrey_Smith 4 Comments

Searching for low-tech SEO tips and tactics to identify (1) companies that occupy lucrative keywords (2) what percentage of traffic those keyword represent and (3) other keywords they have optimized as well? Then watch the SEO video below for these easy and informative tips.

SEO Tips to Manage Content Development

in SEO Tips by Jeffrey_Smith 8 Comments

Each page that you add to your site is an asset for SEO. Depending on your content development strategy and execution, you can harness the various cycles of link flow to maximize visibility in search engines. Managing Content Cycles The three cycles of content (fresh, normalized and authoritative) should be part of your SEO arsenal Read More

Google Caffeine, Site Speed and New Search Engine Filters

in Search Engine Optimization by Jeffrey_Smith 16 Comments

Many websites are reeling from what feels like a Googlebot sweep and kick to the chops when it comes to their main keywords dipping south in the search engine results. Google Caffeine, Duplicate Content & Sensitive Search Engine Filters While the results are not in on what could be causing such violent shifts in the Read More

Link Building: The Definitive SEO Guide

in Link Building by Jeffrey_Smith 10 Comments

When building links you can think or qualitative or quantitative metrics to measure impact. The purpose of this post is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the link metrics to create a protocol for SEO best practices. Link Building Read More

Applied SEO: Pivotal SEO Metrics

in SEO by Jeffrey_Smith 2 Comments

Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply can’t pull rank. Domain Trust, Page Strength, the Content and Link Freshness Factor and more… To understand how to create rankings, you have to assess Read More

Creating Optimal URL Structure for SEO

in SEO by Jeffrey_Smith 20 Comments

Creating optimal URL structure is critical to search engine optimization. The one-off site structure is an SEO tactic that has been around for over 10 years and silently kicking dents in the SERPs ever since the inception of search engines. Themed, Flat and One-Off Site Architecture What is the one-off? – The one-off is when Read More