PPC Management Services or SEO?

in Internet Marketing by Jeffrey_Smith 11 Comments

There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? PPC Management or SEO? Some traffic-building methods include – PPC management services (pay per click management), SEO (search engine optimization), article marketing, content creation and RSS syndication, using social media engagement, acquiring editorial links from Read More

SEO Tips for On Page Optimizations

in SEO Tips by Jeffrey_Smith 9 Comments

On-page optimizations On Page SEO requires a specific type of tact. Elements of each page, both visible and embedded in the code, can help search engines understand the content of the page, and how that page relates to the theme of a website. On Page Optimizations The opportunities for search engines to understand a page Read More

SEO Ultimate WordPress Plugin Title Rewriter Tips

in SEO Videos by Jeffrey_Smith 7 Comments

Earlier, I wrote a post on SEO Tips for using SEO Ultimate’s Title Rewriter functionality, but was cut short on time. Instead of revisiting the topic in written format, I opted to create a video instead. The video summarizes a few of the tactics you can easily implement to enhance your WordPress installation using a Read More

SEO Copywriting Tips

in SEO Marketing by Jeffrey_Smith 3 Comments

When we mention SEO copywriting, many business owners scramble to whip out 10 paragraphs of copy that is stuffed with 50 keywords. As many mothers across America would say, “You’re impatience will soon catch up with you.” Watering your "SEO" Tomato Plant. Well, maybe it won’t catch up with you. But, as far as SEO Read More

Google Search Engine Optimization Tips

in Search Engine Optimization by Jeffrey_Smith 35 Comments

Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ever conceived. Hence, providing its scrutinous algorithms with ample relevance and topical structure  is a quintessential step towards acquiring a crowning position in the top Read More

SEO, Search Engine Reruns and the New Webcache

in Search Engine Optimization by Jeffrey_Smith 19 Comments

Ok, in case you haven’t noticed, there have been recent recurring reruns in the SERPs (search engine result pages) lately of stale /cached pages and anomalies in rankings  like unknown competitors jumping from page 3 to page 1 that rise, rank and vanish. What the "H#@&" is webcache.googleusercontent.com? Vacillations in search results are normal, but Read More

SEO Ratios for Content, Links and Competing Pages

in SEO by Jeffrey_Smith 17 Comments

Finding the proper SEO ratios for content, links and competing pages is critical for determining where each keyword fits in the hierarchy. This correlation between site architecture, URL, title, internal links and deep links determines which keywords are liberated from lackluster status to blockbuster SEO rankings. Competing Pages SEO Deep Link / Internal Link Ratio Read More

SEO Tips for Retooling Legacy Content

in SEO Tips by Jeffrey_Smith 9 Comments

Disrupting the trust a website has can be catastrophic to SEO. For example, if you have aged legacy content in a website that is indexed, then that page is contributing to some metric which is passing value within your website. Don't Disrupt Trusted Nodes of Relevance The only exception is a completely orphaned page (with Read More

SEO Tips to Double Rankings, Traffic and Conversion

in SEO Tips by Jeffrey_Smith 16 Comments

The only thing better than one search result in the top 3 positions in Google is two search results from a double ranking.  This SEO tip works from pushing a competitor off the first page to broadening your websites keyword funnel and double traffic and conversions. Two Results are Better than One I read somewhere Read More

SEO Tips for Link Structure

in SEO Tips by Jeffrey_Smith 8 Comments

When it comes to SEO and search engines, cache is king. One of the most simple metrics of measuring the wealth and authority of a web property is how many pages are indexed and whether or not preferred landing pages are established. Structuring Your Link Hierarchy However, before visitors can arrive, search engines need to Read More

WordPress SEO Tips: Permalinks, Categories and Duplicate Content

in WordPress SEO by Jeffrey_Smith 49 Comments

The process of SEO frequently requires that you conduct periodic sweeps of the various platforms that make a website operational and either contribute to or impede search engine rankings. WordPress SEO Tip: Fixing Wildcard Categories Sweeps like this often include everything from assessing spider traps (where php can loop) and promote over-indexation, load time for Read More