Action Words and Conversion

in Small Business Marketing by Jeffrey_Smith 4 Comments

Instead of overselling with pressure sales tactics, unleash the impact of “action words” on your landing pages. When writing for the web, remember to infuse your content with a dash of flair and transpose ordinary words and phrases into articulate and expressive verbs capable of quickly communicating benefits to encourage sales conversion. Online marketing targets Read More

Landing Pages, They Either Convert or They Don’t!

in SEO Basics by Jeffrey_Smith 3 Comments

If you have a top ranking or are working on developing a presence in search engines, then don’t blow it with a weak offer or lackluster landing pages. Be honest about your website, it either converts or it doesn’t. No amount of PPC or SEO will matter if nobody orders what you sell. Conversion can Read More

Search Engines and Link Reputation: What’s Yours?

in Link Building by Jeffrey_Smith 12 Comments

Since links are the fabric of the web and they allow us to move from page to page and site to site, they also play a crucial role in deciphering the context of your site when analyzed from outside sources (particularly from search engines). Call it osmosis, link transference or what you like, the fact Read More

Online Marketing: The Intersection of Search Engine Optimization and Branding

in Internet Marketing by Jeffrey_Smith 5 Comments

The intersection of search engine optimization (SEO) and branding are inevitable. Both SEO and branding are ideal candidates for each other and rely heavily on user engagement to measure their expanse and reach. Each (branding and SEO) are important to your core marketing strategy and the more you have of each, the more continuity and Read More

How to Use Google Adwords Keyword Tool for Gap Analysis

in How To Reference Material by Jeffrey_Smith 25 Comments

Just in case you are looking for SEO Tips using the newly unleashed Google AdWords Keyword Tool, now you can take the guesswork out of SEO once and for all to assess competitive keyword benchmarks. By using two free SEO tools, you can perform “gap analysis” and immediately determine where you rank now and create Read More

SEO Tips for Using the Google AdWords Keyword Suggestion Tool

in SEO Tools by Jeffrey_Smith 33 Comments

Although the new introduction of monthly search volume from Google AdWords Keyword Suggestion Tool may not be ground breaking news for most. For those of us involved in online marketing or keyword research, there is finally a light at the end of the tunnel about the speculation of monthly keyword search volume when it pertains Read More

SEO Web Design Using “Click-Appeal”

in SEO Web Design by Jeffrey_Smith 8 Comments

Does your site have click appeal? Let’s face it, no amount of SEO matters if you have an unattractive website. So why spend money on PPC or SEO if the content, images and theme of your pages are not designed for conversion and click appeal. Visual coherence is not entirely objective, each person has a Read More

Link Building Posts from the Past

in Link Building by Jeffrey_Smith 2 Comments

Link building is a crucial part of SEO. Without external or inbound links otherwise known as off-page optimization, your pages will be challenged to reach the proper launch velocity. The proper balance of off-page and on-page optimization (refinements to content, titles, site architecture, code and internal linking) create the necessary components for relevance and acquiring Read More

Impulse Surfing, Click Triggers and Keywords

in SEO by Jeffrey_Smith 20 Comments

Since no two people think or surf alike, the keywords each employ are susceptible returning search results and click triggers that can either promote impulse surfing (much like impulse shopping) or settle in to a relevant result that encourages conversion. Since you never really know where you will end up when you use a search Read More

(CMS) Content Management Systems, SEO and Link Building

in SEO Basics, WordPress SEO by Jeffrey_Smith 26 Comments

Here is a brief synopsis of integrating SEO, Link Building and a (CMS) Content Management System for optimal results. After studying the top ranking sites in multiple niches, one thing is resolute regardless of the industry. The introduction of consistent, fresh content. A pliable content management system Intricate naming conventions supported by a logical semantic Read More

If You Want Quality Traffic, Create Quality Content!

in Link Building by Jeffrey_Smith 15 Comments

I just wanted to touch lightly on the value of content development and building links. The quandary about SEO and link building can be summarized in one sentence. Links equal more opportunities for traffic, traffic equals more opportunity for links. Just like many ancient relics that grace us to this day, quality can stand the Read More

Use Holistic SEO to Capitalize on “The Way People Search”

in How To Reference Material by Jeffrey_Smith

Embracing a market holistically means you are approaching it as a totality in itself. You see beyond the appendages attached and see each synergistic relationship for what it is, an opportunity to embrace the whole. So what happens when you conquer a competitive keyword you have been after for months? It depends, sometimes a floodgate Read More