Shiraz Madan | SEO Design Solutions™

SEO and Big Brands…Do they ALL need it?

March 15, 2010 – 5:58 pm

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.
A potential customer isn’t going to use a search engine to look for [...]

Posted in Internet Marketing | Tagged Brand Awareness, Brand Image, Internet Marketing Services, Online Marketing, SEO, SEO and Brand Awareness, SEO and Branding | Comments (2)

How to Motivate Employees During a Recession

June 16, 2009 – 6:22 pm

Instead of ignoring the pink elephant in the room, it’s vital to take initiative and implement strategy to keep your employees motivated towards a common goal.
Without communicating effectively, obtaining creative contribution, empowering your staff and sourcing leadership to the right individuals, you could be headed towards a downward spiral.

Posted in Small Business Marketing | Tagged Business Management, Economic Recession, Employee Motivation | Comments (2)

What Does Your Corporate Culture Say About Your Brand?

June 11, 2009 – 7:47 am

Today, we are taking a break from the topic of SEO and handing the blog over to Mr. Shiraz Madan, the Vice President of SEO Design Solutions. Today’s article focuses on establishing a corporate culture to improve character and enhance brand perception.
Corporate culture is a very broad term and can be interpreted in several ways. [...]

Posted in Small Business Marketing | Tagged Brand Perception, Business Leadership, Corporate Culture, Leveraging Corporate Values, The Qualities of Leadership, What is Your Businesses Corporate Culture | Comments (1)

Online Marketing and Customer Retention In a Recession

March 11, 2009 – 8:22 am

If your pockets are almost empty, reaching your existing clients with affordable online marketing can save the day!

Consumers are weary, sales cycles have lengthened and you’ve already depleted the brand advertising budget. What can you do now? It times of dire straights, communicating effectively with your clients using online marketing can help you tighten [...]

Posted in Internet Marketing | Tagged Incentivise Existing Clients, Internet Marketing vs. Traditional Markets, Maximize Margins with Existing Business, Online Marketing and Customer Retention, Recession Proof Your Business | Comments (3)

Seasonal SEO

December 22, 2008 – 6:43 pm

There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends for retailers along with businesses related to travel. The first step in capturing a seasonally captive audience is to plan for it which is why [...]

Posted in SEO | Tagged SEO, SEO for Seasonal Products, SEO Search Engine Optimization | Comments (0)

Diversify Your Product Offering and Target Demographics

August 7, 2008 – 7:22 pm

It’s common to see businesses obsessed with their “target demographic”. Tunnel vision leads them to blindly chase after a specific niche and pin their hopes and dreams that this ideal consumer will come knocking on the door.

The problem lies in competitive markets, where the target demographic is faced with a slew of options due to [...]

Posted in Small Business Marketing | Tagged Diversify Your Marketing Portfolio, Reach New Clients with Multiple Demographics, Target Marketing to Multiple Demographics, Tunnel Vision and Target Marketing | Comments (9)

Author Archives: Shiraz Madan