If you’ve optimized your website, you’re probably receiving targeted traffic from search engines. You know what phrases prospects are searching with, to find your website. As we’ve said several times, however, SEO can only walk the customers through your door, it can’t make them purchase. We’ve tossed around terms like “usability” and “conversion optimization” and [...]
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products [...]
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. A potential customer isn’t going to use a search engine to look [...]
Instead of ignoring the pink elephant in the room, it’s vital to take initiative and implement strategy to keep your employees motivated towards a common goal. Without communicating effectively, obtaining creative contribution, empowering your staff and sourcing leadership to the right individuals, you could be headed towards a downward spiral.
Today, we are taking a break from the topic of SEO and handing the blog over to Mr. Shiraz Madan, the Vice President of SEO Design Solutions. Today’s article focuses on establishing a corporate culture to improve character and enhance brand perception. Corporate culture is a very broad term and can be interpreted in several [...]
If your pockets are almost empty, reaching your existing clients with affordable online marketing can save the day! Consumers are weary, sales cycles have lengthened and you’ve already depleted the brand advertising budget. What can you do now? It times of dire straights, communicating effectively with your clients using online marketing can help you tighten [...]
There’s no question some businesses rely solely or heavily on seasonality and holidays to generate a majority of their revenues. The holiday season surrounding December proves to pay large dividends for retailers along with businesses related to travel. The first step in capturing a seasonally captive audience is to plan for it which is why [...]
It’s common to see businesses obsessed with their “target demographic”. Tunnel vision leads them to blindly chase after a specific niche and pin their hopes and dreams that this ideal consumer will come knocking on the door. The problem lies in competitive markets, where the target demographic is faced with a slew of options due [...]
