September 22, 2011 – 7:07 am
There is nothing I love more than researching a market, unearthing lucrative keyword verticals and building out a site. Sure, there are a million and one ways to accomplish the same task, but despite the fundamental differences in approach there is a sequence that is repeatable, evergreen and transcends topical search engine algorithm revisions and [...]
August 17, 2011 – 4:26 pm
Before you start crying about how your website is getting traffic but few fail to act, consider that word choice is imperative to coral passerby’s to take action. Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience [...]
Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool. In my 14 years of doing SEO, nothing even remotely compares to the power of the Krakken for literally entering and [...]
Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? Today’s post will provide a very simple method for determining where a keyword fits into the hierarchy of a website and how to integrate it into a theme to create a self-perpetuating ranking juggernaut in no time. [...]
December 28, 2010 – 8:22 am
I would like to share a simple SEO siloing technique for WordPress that you can use to theme and silo your content to achieve higher search engine rankings. Theming implies creating a collective series of posts based on a similar semantic node. Siloing involves creating a process of selective categorization to create a topical website [...]
December 15, 2010 – 6:19 am
You have to dig deep to discover the roots of organic search when plotting which keywords and audiences are candidates for conversion. Instead of haphazardly targeting nebulous keywords or competitive rankings; since ranking for the wrong keywords costs you time, missed opportunity and money. Organic search is based upon 2 simple nodes (1) quality and [...]
October 25, 2010 – 10:43 am
Let’s face it, there are only 2 kinds of rankings for SEO, (1) the ones you meant to do on purpose and (2) the rankings that appeared unintentionally that still drive traffic to your website. For the second type, you can use SEMRush to find and monetize your visitors. The correlation between the manifesting the [...]
October 12, 2010 – 7:30 am
Determining which page to use for converting online window shoppers and passerby hit-and-run traffic depends on which page they land on and how segmented that page is for that visitor. Additionally, beyond traffic segmentation, creating continuity through message matching “pairing their interests with the action item for the page” can determine how effectively that page [...]
August 5, 2010 – 12:30 am
With all of the hype rattling millions of inboxes’ as of late regarding the latest breakthrough, revolutionary search engine dominating, server taxing traffic tips and groundbreaking money-making secrets. I will save you the opt in form and provide a free “how to” post on this simple, “get free stuff” affiliate marketing strategy. -Jeffrey
Learning how to start an online affiliate business can be a real challenge for anyone who’s new to the industry. There’s a lot to learn and if you aren’t careful there are some major mistakes you can make—but for the most part starting an affiliate business is a very simple and great passive way to [...]
Have you ever wanted to get more traffic through local search? Search and market share can be measured based on the needs of the business and the scope of the consumers that are relevant to your business model. Are you overlooking local search? Implementing local search and GEO Targeting (ranking locally) represents an immense opportunity [...]
Personalized search has always been a sticking point for SEO, considering that everyone sees slightly differing search results after they first visit a website. Despite the mixed emotions from the new Google web page design shifting from a minimalist layout to a usability-based three column link and function-rich navigation scheme; many features have either changed [...]
November 24, 2009 – 9:33 am
Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect to see an indicator of where you are to “validate” that you are on the right floor when you get out, relevant titles and / [...]
August 25, 2009 – 8:29 am
When pages go supplemental (into a secondary index in search engines) all the search engine ranking factors associated with the on page elements are nullified. Using SEO to prevent your pages from going into the supplemental index requires that each page has something significant enough to distinguish itself in from other pages within your website. [...]
What if you have a page in your website and for whatever reason it is completely ignored by search engines? What actionable intelligence can you use to employ as a strategy or which SEO technique can you implement to put that page on the map? The following tactic is capable of correcting (1) orphaned pages [...]
February 16, 2009 – 10:19 am
Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, attaining a lofty position for multiple keywords through the use of SEO or SEM, represent vast economic and strategic advantage. Even though you may have [...]
February 7, 2009 – 10:14 am
There are some modifiers used for SEO that have a ability to grab the readers attention and do not not let it go. For example “How to” posts have some of the highest reader engagement and viral appeal online, but why? Is it because the are quite simply the most direct and to the point [...]
December 18, 2008 – 1:10 am
What does it take to produce a top 10 ranking? The answer is simple with SEO, just eliminate 990 other pages for the square root of relevance extracted from Pair, Sort-Based Computation and probabilistic methods for extracting relevance. Proximity is important, hence, a keyword followed by augmenting the description with relevant synonymous keywords are strong [...]
November 28, 2008 – 9:56 am
This is a link to old post written 1 year ago titled how to optimize your website for multiple keywords. The method remains tried and true, so, if this is something you ever struggled with, here is your chance to see how an SEO company approaches ranking for multiple keywords. -Jeffrey
November 10, 2008 – 9:06 am
Ever wondered how to get more from your on page SEO factors? Well then here is a quick tip. Off page SEO such as external links and their respected reputation (their age, authority and flow) can only get you so far, ultimately, what you do with your on page factors are where the ranking battles [...]
October 12, 2008 – 9:05 am
There are some things that work well in tandem withSEO then there are other that just scratch the surface when it comes to tactful effectiveness. Developing an authority website requires timing, employing multiple layers of strategies over time and patience to cultivate the proper results. However, without the knowledge or experience of knowing when, why [...]
September 25, 2008 – 9:09 am
Don’t be fooled by people trying to tell you that tracking SEO metrics based on keywords and keyword performance is obsolete. Keywords and the traffic they produce are alive and well and depending on the position (above the fold or below the fold) and the percentage of traffic they receive is tangible to assess conversion [...]
September 14, 2008 – 8:57 am
Since you never know which keywords will gain traction first (at which rate, how often they will spike or fluctuate based on factors like supply / demand, seasonal trends or alternate broad match variations) you need to separate keywords that perform from keywords that do not. It is important to look at patterns as they [...]
Just in case you are looking for SEO Tips using the newly unleashed Google AdWords Keyword Tool, now you can take the guesswork out of SEO once and for all to assess competitive keyword benchmarks. By using two free SEO tools, you can perform “gap analysis” and immediately determine where you rank now and create [...]
Embracing a market holistically means you are approaching it as a totality in itself. You see beyond the appendages attached and see each synergistic relationship for what it is, an opportunity to embrace the whole. So what happens when you conquer a competitive keyword you have been after for months? It depends, sometimes a floodgate [...]
The importance of evaluating the effects of SEO over time using analytics is imperative for your optimization efforts. For example, it is a well known fact that the modifier “How To” is a great hook. Both for the reader and for search engines. This was inspired by a post I wrote approximately 9 months ago [...]
If you ever wondered how to optimize your on page factors to create relevance for your content, this tutorial highlights a few SEO techniques for using consistent naming conventions, tags, site architecture and links to enhance continuity. 1) Start with a flat site architecture using the root folder and build your main pages as the [...]
January 15, 2008 – 10:24 pm
Website Authority – What is it and How to Create it? With all of the talk about creating “authority websites” and “authority site building”, we decided to discuss what it means, how to accomplish it, and how search engines treat your content once you do acquire such authority. What is Website Authority? Website authority is [...]
December 8, 2007 – 4:42 pm
Have you ever wondered how to increase your websites’ ranking and link popularity? If you want to appear in the lime light and attract a steady stream of unique visitors while having a website appealing enough to attract new visitors, you have to be savvy enough to market yourself, your product or your business with [...]
November 18, 2007 – 2:58 pm
I know many of us have heard the term don’t fix it if it isn’t broken. When dealing with the titles tags of your pages for static and or dynamically loading pages, nothing could be farther from the truth. -Jeffrey
November 12, 2007 – 6:54 pm
Have you ever wondered where to start when it comes to optimizing a website. With so many ways to skin the cat proverbially, virtually every SEO will have their own methods. But the gist still remains the same. Selection of the most appropriate programming platform, strong on page factors, developing links and website authority and [...]
November 9, 2007 – 2:23 pm
Ever wondered how to determine if a search term is a likely target for your SEO? Here are a few tips that will let you test the waters with your measuring stick to determine if you may be getting into something too deep. Surveying the horizon of search engines is essential to determine if you [...]
October 17, 2007 – 11:14 am
Elementary as it may seem, with so many options and search engines available, do you really think it is necessary to learn how to search the internet?. Finding information quickly and efficiently is the key to a rewarding online experience. So why deal with the clutter, when you can get right to the results you [...]
