Category Archives: How To Reference Material

How to Add 3rd Party Scripts to the SEO Design Framework

It’s that time for releasing dozens of video tutorials for the SEO Design Framework as we start building the massive how to SEO training materials area for our members. I just finished this video on how to add third party scripts to your layouts using the framework. Hope you enjoy it. Have a question or […]

Organic SEO Tips to Grow Traffic, Sales and Rankings

There is nothing I love more than researching a market, unearthing lucrative keyword verticals and building out a site. Sure, there are a million and one ways to accomplish the same task, but despite the fundamental differences in approach there is a sequence that is repeatable, evergreen and transcends topical search engine algorithm revisions and […]

It’s Not What You Say, It’s How You Say It!

Before you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby’s to take action. Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience […]

The Difference Between Keyword and Market Research

Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool. In my 14 years of doing SEO, nothing even remotely compares to the power of the Krakken for literally entering and […]

How to SEO Your Website

Have you ever wondered how to SEO your website by mapping themed keywords into a silo site architecture? Today’s post will provide a very simple method for determining where a keyword fits into the hierarchy of a website and how to integrate it into a theme to create a self-perpetuating ranking juggernaut in no time. […]

How to Theme and Silo Your WordPress Blog

I would like to share a simple SEO siloing technique for WordPress that you can use to theme and silo your content to achieve higher search engine rankings. Theming implies creating a collective series of posts based on a similar semantic node. Siloing involves creating a process of selective categorization to create a topical website […]

Organic Search: Top Keyword Modifiers Revealed!

You have to dig deep to discover the roots of organic search when plotting which keywords and audiences are candidates for conversion. Instead of haphazardly targeting nebulous keywords or competitive rankings; since ranking for the wrong keywords costs you time, missed opportunity and money. Organic search is based upon 2 simple nodes (1) quality and […]

How to Use SEMRush to Monetize Click Through Traffic

Let’s face it, there are only 2 kinds of rankings for SEO, (1) the ones you meant to do on purpose and (2) the rankings that appeared unintentionally that still drive traffic to your website. For the second type, you can use SEMRush to find and monetize your visitors. The correlation between the manifesting the […]

How to Segment Traffic and Landing Pages

Determining which page to use for converting online window shoppers and passerby hit-and-run traffic depends on which page they land on and how segmented that page is for that visitor. Additionally, beyond traffic segmentation, creating continuity through message matching “pairing their interests with the action item for the page” can determine how effectively that page […]

Affiliate Marketing Strategies

With all of the hype rattling millions of inboxes’ as of late regarding the latest breakthrough, revolutionary search engine dominating, server taxing traffic tips and groundbreaking money-making secrets. I will save you the opt in form and provide a free “how to” post on this simple, “get free stuff” affiliate marketing strategy. -Jeffrey

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