How to Use SEMRush to Monetize Click Through Traffic

Let’s face it, there are only 2 kinds of rankings for SEO, (1) the ones you meant to do on purpose and (2) the rankings that appeared unintentionally that still drive traffic to your website. For the second type, you can use SEMRush to find and monetize your visitors.

How to Use SEMRush to Increase Conversion

The correlation between the manifesting the preferred rankings for lucrative keywords that yield ROI vs. the keyword duds that drive traffic, but to less favorable pages that are not suited for conversion is a problem.

Timing and Conversion Funnels

This is where understanding which point of the conversion funnel a visitor is at, whether there is commercial intent for the keyword or phrases driving traffic or whether or not the page in question should even be indexed in Google in the first place (taking potential visitors away from your groomed landing pages) is the concern.

Fortunately for you, there are choices, such as:

1)      Implementing noindex, follow on the page to prevent it from getting indexed (yet the links on the page still pass link flow to preferred landing pages).

2)      Use 301 redirects (which allow you to harvest pages which have acquired rankings and redirect that organic traffic to pages more favorable for (a) affiliate marketing opportunities or (b) on site conversion from your own corresponding products or services.

How to Find High Performance Keywords

Now, all you have to do is determine what those keywords are that have traffic, then sort them out, give them a purpose, then make adjustments to the content, noindex, follow or use a 301 redirect.

One SEO tool that is great for identifying keyword / relevance thresholds is SEMRush. In just a few clicks (with the paid membership) you can enter your website and export all of the keywords driving traffic to your website and it uses a click through algorithms to estimate the percentage of traffic a website receives from certain keywords.

semrush

Screen Capture from SEM Rush

Naturally, you should always use more than one method to determine the accuracy of any metric (such as Google analytics) but in this case, the key metric to view is % of traffic in SEMRush.

Which SEMRush Metrics are Most Important

Export the CSV data so you can analyze it with emphasis on three critical metrics.

1.       Position

2.       Search Volume

3.       % of Traffic

While the first 2 may be evident, the third % of traffic is the one we are interested in initially. By why? The reason is simple, if we can take traffic with high click through rates and then funnel that traffic to a page that could make you money, then that is a blessing in disguise (rather than trying to target and acquire keywords).

3 Critical SEM Rush Metrics

Under this assumption, the keywords and pages with the highest % of traffic to your website are the first places to start when pruning the user experience. I will typically stop looking at keywords that fall below the 1% of total traffic mark (or keywords that have less than 1000 visitors per month). Anything below these metrics are essentially the low hanging fruit that yields marginal ROI and are better left on their own (unless they cross the tipping point).

I know the owner of the site used in the screen capture and I know they are trying to rank higher for “guitar lessons for beginners“, but the majority of their traffic comes from “stratocaster neck”, which is not as clearly defined as a key phrase with commercial intent. Remember the educational vs. commercial content quandary mentioned above. Using the redirect or re-purpose method, you can still have educational content, but segment the funnels, ads, links, etc. to other websites or pages in your site that make the most sense (from a business standpoint).

The next metric I may use in another sweep is the keywords that are on page 2 in the search engine result pages sorted by search volume. So, if there is a keyword with 5,000 or more searches per month and my site (or the site assessed) is at #14, then hypothetically getting that keyword from #14 to page 1 above the fold is not a difficult endeavor.

It only requires (a) more internal links (b) more content (c) more deep links from other sites or (d) all of the above blended well over time. This is only on example of SEMRush and how you can use it to benefit the bottom line.

There is no reason to waste click throughs, if you have traffic, then it is your decision on how you want to coral it within your website. Using the three simple tactics from above, finding out what they are and what to do with those extra clicks is a cinch.

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16 Comments

  1. Niculae Dumitrascu
    Posted February 12, 2011 at 1:18 pm | Permalink

    How can I get my site with PR 1-5

  2. Amy
    Posted February 14, 2011 at 8:51 am | Permalink

    Thank you for a very informative article on SEO. Keep of the good advice. I will return often for a better education on SEO.

  3. zebracover
    Posted February 21, 2011 at 11:09 pm | Permalink

    Thank for sharing those tips I know that hard,is get the first page in Google
    Thanks

  4. tttravel
    Posted February 26, 2011 at 4:03 am | Permalink

    Thank for sharing those tips

  5. Rizal Yan
    Posted February 26, 2011 at 8:25 am | Permalink

    how can I make my website quickly indexed in google?

  6. How to train your dog fast
    Posted March 3, 2011 at 4:30 am | Permalink

    Hi all – I was just doing a Google search for your title to this post – “How to Use SEO“
    Very impressive Google results – but I noticed the search count is very high

    But but looking at this keyword its very very high to – SEMRush So to me looking at these results your guys certainly know how all this SEO stuff works as its definitely working well for this site –

    Lucky-Dog-Online

  7. Jeffrey Smith
    Posted March 4, 2011 at 11:38 am | Permalink

    That is just the authority of the domain working. The page only has 4 inbound links and has a Page Rank 3 as a result of the spillover of theme relevance and domain authority. The only real reason to do SEO it to make a website strong enough so you don’t have to. Just add layers of relevant content, allow it to age and observe…

  8. smile
    Posted March 14, 2011 at 1:03 pm | Permalink

    How to rapidly improve the site pr value? I am a novice seo.

  9. mark
    Posted March 15, 2011 at 2:37 am | Permalink

    Thank for sharing, That’s Great i like it

  10. Munir ardi
    Posted March 22, 2011 at 4:59 am | Permalink

    I really interesting to monetize click through traffic and I will learn this

  11. Blade M
    Posted March 23, 2011 at 11:56 am | Permalink

    I’m in the final phase of this site development with advanced on-page optimization incorporated. The has several first page position in Google, yet no traffic whatsoever… I wonder why? Am I still in the aging stage after 4 months?
    Keywords; vip luxury hotels #1, luxury resort hotels in bermuda #2, luxury resort hotels in miami #2, paris luxury resort hotels #2, luxury resorts in los angeles #3, hollywood luxury resort hotels #2 etc… 100s more
    Critics are welcomed…

  12. Jeffrey Smith
    Posted March 24, 2011 at 5:31 am | Permalink

    Add more authoritative links to get some trust (yahoo directory, best of the web, business.com) and make sure your website does not have crawl errors (looks for inconsistencies in Google, Yahoo and Bing) indexed pages.

    Otherwise, add more layered content with a blog (using your primary keywords and providing links to the landing pages) and give it time…

  13. Jeffrey Smith
    Posted March 24, 2011 at 5:36 am | Permalink

    SEM Rush is a great tool to help identify where the money is.

    Enjoy!

  14. Joe
    Posted March 27, 2011 at 1:43 am | Permalink

    Thanks for your sharing. I will try your tips to get more money. Thanks.

  15. panji
    Posted March 27, 2011 at 11:09 pm | Permalink

    thanks for u info

  16. Duong Truong
    Posted April 6, 2011 at 8:27 pm | Permalink

    seem this is interested in of everyone, i think after add site to google, yahoo, ping each engineer, optimize title, keyword, beside make related link to directory and social network, your pr will increase

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