It’s Not What You Say, It’s How You Say It!

Increase Reader ResponseBefore you start crying about how your website is getting traffic but few fail to act,  consider that word choice is imperative to coral passerby’s to take action.

How to Use "Action Words" to Increase Organic Traffic & Reader Response.

Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience to jump ship and:

1) skim, leave the page and go back to search engines to find a more appealing offer.

2) find a website with a more appealing visual flow or design that pulls their emotional purse strings or -

3) find a more informative or interactive website that implements a clearer, or ironically more simplistic message and call to action for them to engage.

The good news, there is a solution; read this post for insights to what you could be doing wrong…

In closing on this brief intro, keep one thing in mind about the current climate of online marketing, it’s not always what you say, it’s how you say it that either converts or is simply ignored by users.

With advertisements, false positives and blatantly manufactured problems and solutions (i.e., three foods you should never eat…  Mom from Illinois used this trick to whiten teeth…  3 things your car insurance company doesn’t want you to know) impacting the masses at a mind numbing pace, your on page copy needs more than SEO to survive, it needs easy to interpret benefits laced with action-words to get users to “take action”.

This post from the past summarizes it well, so I encourage you to read >>> “How to Use Action Words to Increase Traffic and Reader Response” <<<.

Or Stick Around and Read More Posts

4 Comments

  1. Yor
    Posted August 23, 2011 at 10:22 pm | Permalink

    Thanks for information,I hope continues help us,all us need learned every day ,and people like you keeps us on the knowledge road the information is unique way that,you can do what you want do without guide.
    Thanks for sharing.

  2. Ryby Smith
    Posted September 1, 2011 at 11:26 pm | Permalink

    Good post! This blog is really very inspiring.It helps me a lot by providing me a lot of useful informations. Thanks for the post!

  3. Innes
    Posted September 6, 2011 at 6:13 pm | Permalink

    This is for sure a good point and instantly what sums up conversion optimisation; an ever growing and ever important aspect of web design / seo today.

  4. Al@ las vegas seo
    Posted September 11, 2011 at 12:56 pm | Permalink

    it’s funny how many small business owners think that they can simply build a website steal some content from another site, and create a stream of new customers. Of always said without writing good content your dead in the water.

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