Before you start crying about how your website is getting traffic but few fail to act, consider that word choice is imperative to coral passerby’s to take action.
Put simply, if your pages lack verve when a visitor arrives (regardless of WHAT keyword they used to get there), then you are only asking your audience to jump ship and:
1) skim, leave the page and go back to search engines to find a more appealing offer.
2) find a website with a more appealing visual flow or design that pulls their emotional purse strings or –
3) find a more informative or interactive website that implements a clearer, or ironically more simplistic message and call to action for them to engage.
The good news, there is a solution; read this post for insights to what you could be doing wrong…
In closing on this brief intro, keep one thing in mind about the current climate of online marketing, it’s not always what you say, it’s how you say it that either converts or is simply ignored by users.
With advertisements, false positives and blatantly manufactured problems and solutions (i.e., three foods you should never eat… Mom from Illinois used this trick to whiten teeth… 3 things your car insurance company doesn’t want you to know) impacting the masses at a mind numbing pace, your on page copy needs more than SEO to survive, it needs easy to interpret benefits laced with action-words to get users to “take action”.
This post from the past summarizes it well, so I encourage you to read >>> “How to Use Action Words to Increase Traffic and Reader Response” <<<.