How To Reference Material Posts

How to Implement Local Search and GEO Targeting

May 26, 2010 – 6:02 pm

Have you ever wanted to get more traffic through local search? Search and market share can be measured based on the needs of the business and the scope of the consumers that are relevant to your business model. Are you overlooking local search?
Implementing local search and GEO Targeting (ranking locally) represents an immense opportunity for [...]

By Jeffrey_Smith | Tagged Local Search, Local Search Engine Optimization Tips, Local SEO Tactics, Local SEO Tips, local-seo, Setting up your site for Local Search | Comments (5) | seo

How to Turn Off Personalized Search

May 25, 2010 – 5:55 pm

Personalized search has always been a sticking point for SEO, considering that everyone sees slightly differing search results after they first visit a website.
Despite the mixed emotions from the new Google web page design shifting from a minimalist layout to a usability-based three column link and function-rich navigation scheme; many features have either [...]

By Jeffrey_Smith | Tagged Google Personalized Search, Google Search, Google-SEO, How to Turn Off Google Personalization, Turn Personalized Search Off | Comments (3) | seo

Consolidating On Page SEO with Content, Navigation and Links

May 20, 2010 – 7:17 am

The first and most powerful source for SEO and rankings is your own website.
A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) as well as using a definitive navigation schema to maximize internal islands of content is a real contender when coupled with deep links from authoritative [...]

By Jeffrey_Smith | Tagged Faceted Navigation, Link Equity, link flow, PageRank Sculpting, Search Engine Optimization, SEO, Using 301 Redirects for Rankings | Comments (5) | seo

How to Optimize Meta Titles and Descriptions

November 24, 2009 – 9:33 am

Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect to see an indicator of where you are to “validate” that you are on the right floor when you get out, relevant titles and / [...]

By Jeffrey_Smith | Tagged Optimizing Meta Descriptions, SEO, SEO Meta Tags, SEO your Titles and Meta Data, Using Meta Titles | Comments (29) | seo

How To Avoid Google’s Supplemental Index

August 25, 2009 – 8:29 am

When pages go supplemental (into a secondary index in search engines) all the search engine ranking factors associated with the on page elements are nullified.
Using SEO to prevent your pages from going into the supplemental index requires that each page has something significant enough to distinguish itself in from other pages within your website.
-Jeffrey

By Jeffrey_Smith | Tagged Avoiding Supplemental Index, deep-linking, Internal Linking, SEO, Site Architecture, Using SEO to Avoid the Supplemental Index | Comments (14) | seo

How to Improve your Pages SEO Score

May 19, 2009 – 9:10 am

What if you have a page in your website and for whatever reason it is completely ignored by search engines? What actionable intelligence can you use to employ as a strategy or which SEO technique can you implement to put that page on the map? The following tactic is capable of correcting (1) orphaned pages [...]

By Jeffrey_Smith | Tagged Improve Ranking Factor, On Page SEO Score, Search Engine Optimization Score, SEO, SEO Score, Understanding Relevance Thresholds | Comments (9) | seo

SEO and Long Tail Optimization

February 16, 2009 – 10:19 am

Google currently occupies 72% of the market share for all searches conducted in the US, making it prime real estate for over 60 Million users each day. Despite your industry, attaining a lofty position for multiple keywords through the use of SEO or SEM, represent vast economic and strategic advantage.

Even though you may have one [...]

By Jeffrey_Smith | Also posted in SEO Marketing | Tagged Keywords Content and SEO, long-tail-search-engine-optimization, long-tail-SEO, Search Engine Optimization, SEO, SEO and Google Optimization, SEO and Keyword Selection | Comments (7) | seo

How to Use “How To” Posts to Engage Readers

February 7, 2009 – 10:14 am

There are some modifiers used for SEO that have a ability to grab the readers attention and do not not let it go. For example “How to” posts have some of the highest reader engagement and viral appeal online, but why?

Is it because the are quite simply the most direct and to the point type [...]

By Jeffrey_Smith | Tagged How to Increase Readers and Engagement, How To Use How To Content, How to Use SEO Modifiers like How To | Comments (3) | seo

Using LSI Based Synonyms for On Page Semantic Relevance

December 18, 2008 – 1:10 am

What does it take to produce a top 10 ranking? The answer is simple with SEO, just eliminate 990 other pages for the square root of relevance extracted from Pair, Sort-Based Computation and probabilistic methods for extracting relevance.

Proximity is important, hence, a keyword followed by augmenting the description with relevant synonymous keywords are strong indicators [...]

By Jeffrey_Smith | Tagged Keyword Stemming and Clusters from Semantic Shingles, LSI Pair Research and Result Reordering, SEO using Syntactical Clusters, Using Latent Semantic Indexing and Synonyms for SEO | Comments (6) | seo

Optimizing Your Website for Multiple Keywords

November 28, 2008 – 9:56 am

This is a link to old post written 1 year ago titled how to optimize your website for multiple keywords.

The method remains tried and true, so, if this is something you ever struggled with, here is your chance to see how an SEO company approaches ranking for multiple keywords.
-Jeffrey

By Jeffrey_Smith | Tagged Keyword-Optimization, Multiple Keywords, Optimizing Multiple Keywords, Targeting Multiple Keywords | Comments (6) | seo

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