The Difference Between Keyword and Market Research

Sue Bell (CEO of Themezoom) shares powerful insights on how to value a keyword (based on thematic clusters) and how paid and/or organic search values are translated using the Krakken Vertical Online Market Tool.

In my 14 years of doing SEO, nothing even remotely compares to the power of the Krakken for literally entering and dominating markets using the same types of algorithms Google and other search engines use to score your pages, content, links and websites (aggregate relevance score).

Sue brings profound concepts to light is a simple, easy-to-understand format to demystify the differences between keyword and market research. Click the spreadsheet image below to read a post I wrote a few days ago that highlights one of our most coveted SEO methods that involves taking Krakken data and building it into a powerhouse website using silo site architecture.

Don’t ask me why I would give something this powerful away for free (considering we have been using it for years to silently crush markets). Just consider it a parting gift from the SEO service model to work on our own in-house projects…

Click image to learn “How to SEO Your Website” using website silo architecture…or visit ThemeZoom for more intriguing information on the topic.

How to SEO Your Website

Theme Cluster for Dental Insurance

In the meantime, Enjoy the video…stay tuned for more updates!

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5 Comments

  1. Andy
    Posted April 1, 2011 at 3:34 pm | Permalink

    This is fascinating stuff. So much more depth about the keyword analysis and use than any other blog/report I’ve seen.
    I’m intrigued by the silo site structure and how it all works.

    Some reading and work ahead methinks.

    Andy

  2. Jeffrey Smith
    Posted April 1, 2011 at 6:13 pm | Permalink

    Andy:

    This is the secret sauce only a handful of SEO’s know how to do properly, when I think about perfect silos, think Amazon or wikipedia for virtual silos where every keyword has a lateral landing page supported by instances/occurrences and internal links.

  3. Laurence Michael
    Posted April 2, 2011 at 5:07 pm | Permalink

    This is awesome. I’m a fairly new SEO so maybe I’m just naive, but this site structure seems better than any others I’ve seen thus far.

  4. Robert Pucci
    Posted September 28, 2011 at 10:32 am | Permalink

    This is by far the best info I’ve ever read on how to properly SEO a site. Ethical, straightforward and intensive. It shows that if you put in the considerable amount of work laid out in these blogs that it will bring results. Thank you Jeffrey.

  5. Jeffrey Smith
    Posted September 28, 2011 at 11:05 am | Permalink

    @Robert:

    I appreciate the feedback, I generally take anywhere from 1-3 hours writing these posts (walking in cold from just a thought), so, sometimes they are a bit much (since they are not planned in advance) but I am glad you enjoyed the post.

    All the best!

    Jeffrey

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