SEO (Search Engine Optimization)

Spending Link Equity Wisely

December 25, 2009 – 11:58 am

Getting link equity out of a website means that every link used to (a) link to another page or (b) leaving any page is optimal for passing on hierarchical intent to the page it links to. In other words, make each link count. Although the ramifications of this type of analysis and implementation are [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged Internal Links and Peer Review, Link Equity, On Page Link Graph, Ranking Credit, SEO, SEO Link Weight | Comments (11) | seo

Understanding Link Prominence, Volume, Velocity, Flow and Distribution

December 10, 2008 – 9:46 am

Link building is a crucial component to SEO. Each link on a page tell search engines a little more about the context and purpose of your website.

Given the nature that links exist as a method for an individuals (or search engine spiders) to grasp more information on a topic as a reference. You’ll want to [...]

By Jeffrey Smith | Posted in Link Building | Also tagged link flow, Link Prominence, link-juice, link-velocity, Link-Volume | Comments (23) | seo

What is the Real Value of a Link?

October 30, 2008 – 8:56 am

When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing.

Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim [...]

By Jeffrey Smith | Posted in Link Building | Also tagged Link Building, Link Equity, Link Value, Seo-Link-Building | Comments (11) | seo

My Links are Bigger than Your Links

October 21, 2008 – 8:58 am

With all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother [...]

By Jeffrey Smith | Posted in Link Building | Also tagged Link Building, Link Building Metrics, Link Equity, Link Value, Link-Authority | Comments (6) | seo

Developing Topical Link Weight using Internal and External Links

May 14, 2008 – 9:52 am

Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component of SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look.

In fact, you can essentially assess how and why a site is [...]

By Jeffrey Smith | Posted in Link Building | Also tagged Deep-Links, How Many Links Per Page Create a Top 10 Result, internal-links, Site Architecture, Topical Relevance | Comments (45) | seo

SEO Design, Relevance and Appeal

May 12, 2008 – 10:41 am

There is something to be said about keeping things simple. So, instead of going into a theory on how to increase your deep link percentage, what threshold benchmarks are the new rave of the search algorithm or break apart yet another fragment of SEO. Let’s just take one step back and look and the reason [...]

By Jeffrey Smith | Posted in SEO Web Design | Also tagged Appeal, design, link-per-page-ratio, relevance, SEO Web Design | Comments (12) | seo

SEO (Search Engine Optimization) - Link Weight