SEO (Search Engine Optimization) - Search Engine Optimization

Google SEO Tips: Matt Cutts & Eric Enge Interview

March 19, 2010 – 8:06 pm

First I would like to thank Matt Cutts (Software Engineer and Chief of Webspam for Google) and Eric Enge from Stone Temple Consulting for the great interview they published on March 14th.
Thanks to this interview, a plethora of looming misconceptions about SEO can be laid to rest or dismissed as conjecture as this is [...]

By Jeffrey Smith | Posted in SEO | Also tagged Google-SEO, Matt Cutts and Eric Enge SEO Interview, SEO Site Architecture, SEO Tips for Google | Comments (1) | seo

International SEO, Social Media and Website Promotion

March 15, 2010 – 9:09 am

Are you thinking to narrow or perhaps “too national” when it comes to SEO and augmenting your global presence? There is a reason for the www in front of your URL, it is after all the world wide web…
But what does this mean to you? The WWW implies that somehow in some way, shape or form that you can augment your [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged International Link Building, International Search Engine Optimization, International Social Media Exposure, SEO, Using the WWW for Promotion | Comments (3) | seo

Which Types of Keywords are Best for SEO?

March 14, 2010 – 2:28 pm

One of the most neglected notions about SEO is that most websites gain traction from long-tail and mid tail keywords. Even though you may want to rank for the most competitive keywords, is it worth the time, energy and effort vs. using keyword research and ranking for dozens if not hundreds of less competitive keywords [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged Landing Pages, Measuring Results, Sales Conversion, SEO, SEO and Keyword Research, Which Consumers Convert, Which Keywords Convert | Comments (12) | seo

3 Primary SEO Principles

March 13, 2010 – 1:35 pm

If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is (1) a body of themed and relevant content (b) keyword-rich internal links and deep links from other sites (3) and in-depth keyword research mirrored within [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged internal-links, keyword-research, Market Analysis, SEO, SEO Metrics and Variables, SEO Principles, Site Architecture | Comments (9) | seo

Which SEO Metrics Carry the Most Weight?

March 8, 2010 – 4:58 pm

What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports a competitive keyword could crumble creating vacillations in the SERPs (search engine result pages).
Here are some of the metrics we pay attentions to and [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged Content Volume, content-relevance, Deep-Links, external-links, internal-links, Post Frequency, Ranking Factors, SEO, SEO Metrics, Site Age | Comments (4) | seo

Why SEO Transcends Tips, Tactics or Techniques

March 7, 2010 – 1:55 pm

When pondering a simple question, what is SEO? and is it just a bunch of tactics or techniques, this is what came to mind…
SEO is many things, but it is really the basis of understanding which keywords, markets and methods produce results. You can tweak all the meta tags and descriptions you want, add all [...]

By Jeffrey Smith | Posted in SEO | Also tagged SEO, SEO Tactics, seo-techniques | Comments (5) | seo

Aligning Keywords and Landing Pages

February 7, 2010 – 5:07 pm

One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages.
During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most coveted keywords. However, the homepage has been proven [...]

By Jeffrey Smith | Posted in SEO | Also tagged Landing Page Optimization, SEO, SEO Tips, Website Optimization Strategies, website-optimization | Comments (6) | seo

Crucial Search Engine Optimization Tips

January 11, 2010 – 4:15 pm

One of the primary objectives of SEO (search engine optimization) is to create structure and manage multiple layers and processes to create an optimal signal for search engines. One of those signals is link equity. Wasted link equity is often responsible for segments of a website not receiving enough prominence for keywords from search engine [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged Link Equity Link Flow and Link Velocity, Search Engine Optimization Tips, SEO, Tiered Site Architecture, Top DOwn Site Architecture | Comments (7) | seo

Who Said Search Engine Optimization Was Easy?

December 22, 2009 – 8:30 am

To those of you who thought SEO was easy, its time you had a chance to see what we are up against…
In case you ever wondered what a search engine algorithm was like, just take a look at some of the proposed information retrieval models that could very well “be the engine” behind your next [...]

By Jeffrey Smith | Posted in Web Resources | Also tagged Hierarchial Document Taxonomies, Query Weights and Relevance, Search Algorithms, search-engines, SEO | Comments (5) | seo

Need More Search Engine Trust? Link Out!

December 5, 2009 – 12:01 pm

Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice or “not linking out” to other sites from their website in an attempt to preserve their domain and ranking authority.
However, did you know that nothing [...]

By Jeffrey Smith | Posted in Search Engine Optimization | Also tagged Hub Status and Outbound Links, Linking Out to Create Trust, Outbound Links and The Link Profile, Seach Engine Trust and Authority, Search-Engine-Trust, SEO | Comments (5) | seo