SEO (Search Engine Optimization)

SEO Marketing Meets Dollars and Sense

February 12, 2010 – 4:06 pm

Making money with your website is not as difficult as the gentlemen in this graphic depicts. However, it does require that you understand the basic premise of relevance, positioning and the persona of the consumer that is intended to react to your value proposition.
Depending on your monetization model, SEO allows you to specify which pages [...]

By Jeffrey Smith | Posted in SEO Marketing | Also tagged Dollars and Sense, Internet Marketing Methods, Internet Marketing Services, Marketing and SEO, Monetizing Traffic, SEO | Comments (2) | search engine optimization

Affiliate SEO Marketing and Affiliate Landing Pages

December 2, 2009 – 3:19 am

The lines between cause, effect and tactful causation are blurred in context to SEO and promoting products and services with affiliate marketing. The web is a conglomerate of intersecting paths driven by curiosity, purpose and intent and at the fulcrum is opportunity and conversion.
At the helm of search engines are streams of landing pages, tactful [...]

By Jeffrey Smith | Posted in SEO Marketing | Also tagged Affiliate Landing Pages, Affiliate Marketing, Affiliate SEO, SEO | Comments (8) | search engine optimization

SEO, Visibility and Conversion

May 13, 2009 – 8:31 am

Search engine optimization (SEO) will never replace marketing but rather complements it. Businesses need two things today to overcome the competitive advances or others, visibility and conversion. One without the other is simply unacceptable.
Let’s face it, most people searching for SEO services understand two things, (1) they know that what they are doing is not [...]

By Jeffrey Smith | Posted in SEO Marketing | Also tagged Exposure and SEO, Marketing and Conversion, SEO, SEO Conversion, Visibility and Conversion | Comments (4) | search engine optimization

SEO, Marketing and Other Metrics that Matter

March 18, 2009 – 6:45 pm

With a diverse array of possibilities for consumers to purchase product or services from your website, SEO only represents one attention funnel for driving qualified visitors to your pages.

Regardless of how consumers arrive, whether they (1) clicked a link from PPC pay per click ad (2) conducted a search in a search engine (3) clicked [...]

By Jeffrey Smith | Posted in SEO Marketing | Also tagged Sales Conversion Metrics, SEO, SEO and User Engagement, SEO Conversion Metrics, SEO Marketing Metrics, SEO Metrics and Variables | Comments (6) | search engine optimization

SEO Positioning

March 3, 2009 – 6:25 pm

Lets face it, SEO Positioning is important. The top 3 results on any given search represent 80% of the traffic funneling to those pages. Call it convenience by association, laziness or just the fact that pages ranked at the top equate to a higher degree of editorial trust in the minds of consumers.

In any case, [...]

By Jeffrey Smith | Posted in SEO | Also tagged search-engine-optimization-services, SEO, SEO Service, SEO Tips, SEO Training, seo-company, seo-solutions | Comments (3) | search engine optimization

SEO Requires Planning and Patience

February 18, 2009 – 9:59 am

Search Engine Optimization (SEO) is all about layering processes over time. Often we receive calls from prospects who (a) want to rank for the most competitive keywords and (b) do not have a website (c) have a website that has virtually no content or (d) just a handful of links.

Aside from the fact that SEO [...]

By Jeffrey Smith | Posted in SEO | Also tagged SEO, SEO Blueprint, SEO Consulting, SEO Content Creation, seo-link-development | Comments (10) | search engine optimization

3 SEO Tips for Small Business

November 24, 2008 – 10:04 am

With the economic downturn as of late, businesses are forced to be more careful with their marketing budget. The dichotomy however, is that small businesses need SEO more than any other type of marketing platform to keep afloat, reach a more targeted type of consumer and achieve a healthy ROI on dwindling margins due [...]

By Jeffrey Smith | Posted in Small Business Marketing | Also tagged 3 Tips for Small Business, Long Tail SEO for Business, Small-Business-SEO | Comments (4) | search engine optimization

SEO Tips and Techniques from The Archives

November 5, 2008 – 9:00 am

Each day thousands of small businesses and top level executives realize that they need SEO. Each has their own reasons, some because they are tired of seeing their favorite competitors dominate search results.

Others because they are tired of the dependency on sponsored or pay per click advertising. However, despite the reason, SEO has gained recognition [...]

By Jeffrey Smith | Posted in SEO Marketing | Also tagged SEO Tactics, SEO Tips, seo-techniques | Comments (3) | search engine optimization

SEO Marketing Analysis: How to Gauge The Competition

April 15, 2008 – 11:01 am

Before you enter a competitive online market, you’ll need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies for SEO based on their site and their nearest competitors.

Like any good SEO management [...]

By Jeffrey Smith | Posted in SEO Marketing | Also tagged Competitive-Market-Research, Competitive-Marketing-Analysis | Comments (11) | search engine optimization

SEO (Search Engine Optimization) - SEO Marketing