January 18, 2011 – 4:02 am
Can you remember the excitement of your last purchase for something you really wanted? Almost like a kid at Christmas waiting for Santa Claus, there is nothing like finding a great deal and making a purchase online.
When emotion is the driving force, time disappears and the addictive side of shopping can overwhelm logic and encourage [...]
September 21, 2010 – 8:00 am
BK (Burger King) has been crushing it lately with their hilarious commercials, but when it comes to consumers and SEO, this old steakhouse commercial sums up the consumer mindset perfectly…
Remember:
1. Most consumers know what they want (often more than you do).
2. Don’t make them wait (or risk abandonment).
3. Give them what they want when they [...]
September 14, 2010 – 7:03 am
Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.
RULE #1:
Forget What You “THINK” [...]
Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website.
Regardless of the fulcrum used to leverage a traffic source (SEO, SEM, Editorial Exposure, Email Marketing or Advertising); the most significant objective is that the audience can:
Quickly skim and identify [...]
April 24, 2010 – 12:35 pm
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business?
Some traffic-building methods include – PPC management services (pay per click management), SEO (search engine optimization), article marketing, content creation and RSS syndication, using social media engagement, acquiring editorial links from industry specific authority [...]
March 21, 2010 – 11:18 am
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are [...]
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.
A potential customer isn’t going to use a search engine to look for [...]
September 5, 2009 – 10:24 am
Regardless of whether your online marketing campaign utilizes SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent.
Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer akin to Morse code, whereby using essential connections [...]
Would you take on a word class UFC champion if you just learned how to fight? What about if you’re new to football, would you take on the team that just won the super bowl?
Does this marketing strategy sound practical, well-informed or remotely realistic? Hardly, so, right…. So, why would anyone want to take on [...]
Let’s face it, websites do not optimize themselves and while SEO may not be rocket science, it does require tact and there are various stages and layers involved before you start ranking for substantial keywords. This is why it’s imperative that you create a blueprint for success and use it as a schema to develop [...]
