Category Archives: Internet Marketing |
If your pockets are almost empty, reaching your existing clients with affordable online marketing can save the day!
Consumers are weary, sales cycles have lengthened and you’ve already depleted the brand advertising budget. What can you do now? It times of dire straights, communicating effectively with your clients using online marketing can help you tighten [...]
After experimenting with a few brand new keyword specific niche sites as personal SEO project for the past 90 days, the question came up, does a site really need backlinks as much as before? and if so, how many does it need to cross the tipping point?.
After posting niche-specific quality content (gleaned from intensive keyword [...]
Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors?
Developing true website authority supersedes short-term quick fixes and processes and since SEO is all about layering and infusing multiple steps to produce a specific outcome. Having a firm objective and not sacrificing quality for short-term gain (such [...]
Competitive market intelligence (the availability or lack thereof) is where 90% of the battle for search engine positioning is won or lost in search engines. SEO is about opportunity and hard work, but without the right information, your website will only reach a fraction of its potential.
Like most websites that rely too heavily on residual [...]
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert.
Although this may sound rather remedial at first, we must [...]
When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.
Using the right internet marketing strategies to research your competitors traffic, [...]
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages?
After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where.
For example if a website is [...]
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough.
Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing.
SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior expectations about [...]
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why?
To answer this, finding out where you [...]
Just like sports, with SEO having a solid game plan is integral for achieving your objective.
Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to achieve [...]
