Internet Marketing | SEO Design Solutions™

Stop Targeting Keywords, Target Behaviors

September 5, 2009 – 10:24 am

Regardless of whether your online marketing campaign utilizes SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent.
Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer akin to Morse code, whereby using essential connections [...]

By Jeffrey Smith | Tagged Add new tag, Chosing the Right Keywords, Context and Keyword Modifiers, SEO, Targeting Consumer Search Behavior, What Keyword Research Wont Show You | Comments (4) | seo

SEO: Keywords Versus Conversions

July 26, 2009 – 7:14 pm

Would you take on a word class UFC champion if you just learned how to fight? What about if you’re new to football, would you take on the team that just won the super bowl?
Does this marketing strategy sound practical, well-informed or remotely realistic? Hardly, so, right…. So, why would anyone want to take on [...]

By Jeffrey Smith | Tagged Conversions are the Goal, Positioning vs Conversion Optimization, Sales Cycles and the Sales Funnel, SEO Positioning and Sales Conversion, Traffic vs Conversions | Comments (4) | seo

Keywords and Modifers: How Visitors Find Your Website!

July 22, 2009 – 11:19 am

Let’s face it, websites do not optimize themselves and while SEO may not be rocket science, it does require tact and there are various stages and layers involved before you start ranking for substantial keywords. This is why it’s imperative that you create a blueprint for success and use it as a schema to develop [...]

By Jeffrey Smith | Tagged Keyword Modifers and SEO, Keyword Stemming, Keyword-Optimization, keywords, Rank for Multiple Keywords, Search-Behavior, SEO Keyword Research | Comments (51) | seo

Online Marketing and Customer Retention In a Recession

March 11, 2009 – 8:22 am

If your pockets are almost empty, reaching your existing clients with affordable online marketing can save the day!

Consumers are weary, sales cycles have lengthened and you’ve already depleted the brand advertising budget. What can you do now? It times of dire straights, communicating effectively with your clients using online marketing can help you tighten [...]

By Shiraz Madan | Tagged Incentivise Existing Clients, Internet Marketing vs. Traditional Markets, Maximize Margins with Existing Business, Online Marketing and Customer Retention, Recession Proof Your Business | Comments (3) | seo

Niche Sites and SEO, Do They Still Work?

January 27, 2009 – 10:29 am

After experimenting with a few brand new keyword specific niche sites as personal SEO project for the past 90 days, the question came up, does a site really need backlinks as much as before? and if so, how many does it need to cross the tipping point?.

After posting niche-specific quality content (gleaned from intensive keyword [...]

By Jeffrey Smith | Tagged Can New Websites Rank for Competitive Keywords, Does the Mini Site Niche Site Model Still Work, Niche Sites Still Work with SEO, SEO, Using Niche Sites to Rank for Competitive Keywords | Comments (3) | seo

Website Authority: Short Term Gain or Long Term Growth?

December 30, 2008 – 10:38 pm

Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors?

Developing true website authority supersedes short-term quick fixes and processes and since SEO is all about layering and infusing multiple steps to produce a specific outcome. Having a firm objective and not sacrificing quality for short-term gain (such [...]

By Jeffrey Smith | Tagged Build Relevance not just Short Term Gain, Building Authority Websites With Long Term Value, Develop Long Term Objectives, SEO, Value Evaluation and the Casualties of Relevance | Comments (13) | seo

Targeting Traffic with Deep Links and Internal Linking

November 27, 2008 – 9:57 am

Competitive market intelligence (the availability or lack thereof) is where 90% of the battle for search engine positioning is won or lost in search engines. SEO is about opportunity and hard work, but without the right information, your website will only reach a fraction of its potential.

Like most websites that rely too heavily on residual [...]

By Jeffrey Smith | Also posted in Link Building, SEO, SEO Resources | Tagged Cross Referencing Content, deep-linking, How to Create Double Listings in Search Engines, Internal Linking | Comments (2) | seo

Engagement and Conversion Using Marketing Incentives

November 7, 2008 – 6:10 pm

So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert.
Although this may sound rather remedial at first, we must break [...]

By Jeffrey Smith | Tagged call-to-action, Conversion, engagement, marketing incentives | Comments (2) | seo

Internet Marketing Strategies to Research Your Competition’s Traffic, SEO and PPC

October 26, 2008 – 8:21 am

When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.

Using the right internet marketing strategies to research your competitors traffic, [...]

By Jeffrey Smith | Tagged Competitive Research for PPC and SEO, Internet Marketing Research, internet-marketing-strategies | Comments (3) | seo

What to Do When Keywords Plateau in the SERPs

October 14, 2008 – 9:02 am

Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages?

After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where.
For example if a website is [...]

By Jeffrey Smith | Tagged keyword-research, Link Building, SEO, SERP Positioning Tactics, When Keywords keyphrases When Keywords Plateau | Comments (6) | seo

Category Archives: Internet Marketing