January 18, 2011 – 4:02 am
Can you remember the excitement of your last purchase for something you really wanted? Almost like a kid at Christmas waiting for Santa Claus, there is nothing like finding a great deal and making a purchase online. When emotion is the driving force, time disappears and the addictive side of shopping can overwhelm logic and [...]
September 21, 2010 – 8:00 am
BK (Burger King) has been crushing it lately with their hilarious commercials, but when it comes to consumers and SEO, this old steakhouse commercial sums up the consumer mindset perfectly… Remember: 1. Most consumers know what they want (often more than you do). 2. Don’t make them wait (or risk abandonment). 3. Give them what [...]
September 14, 2010 – 7:03 am
Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point. RULE #1: Forget What [...]
Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website. Regardless of the fulcrum used to leverage a traffic source (SEO, SEM, Editorial Exposure, Email Marketing or Advertising); the most significant objective is that the audience can: Quickly skim [...]
April 24, 2010 – 12:35 pm
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? Some traffic-building methods include – PPC management services (pay per click management), SEO (search engine optimization), article marketing, content creation and RSS syndication, using social media engagement, acquiring editorial links from industry specific authority sites, [...]
March 21, 2010 – 11:18 am
Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products [...]
Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration. A potential customer isn’t going to use a search engine to look [...]
September 5, 2009 – 10:24 am
Regardless of whether your online marketing campaign utilizes SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent. Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer akin to Morse code, whereby using essential [...]
Would you take on a word class UFC champion if you just learned how to fight? What about if you’re new to football, would you take on the team that just won the super bowl? Does this marketing strategy sound practical, well-informed or remotely realistic? Hardly, so, right…. So, why would anyone want to take [...]
Let’s face it, websites do not optimize themselves and while SEO may not be rocket science, it does require tact and there are various stages and layers involved before you start ranking for substantial keywords. This is why it’s imperative that you create a blueprint for success and use it as a schema to develop [...]
If your pockets are almost empty, reaching your existing clients with affordable online marketing can save the day! Consumers are weary, sales cycles have lengthened and you’ve already depleted the brand advertising budget. What can you do now? It times of dire straights, communicating effectively with your clients using online marketing can help you tighten [...]
January 27, 2009 – 10:29 am
After experimenting with a few brand new keyword specific niche sites as personal SEO project for the past 90 days, the question came up, does a site really need backlinks as much as before? and if so, how many does it need to cross the tipping point?. After posting niche-specific quality content (gleaned from intensive [...]
December 30, 2008 – 10:38 pm
Is your online marketing strategy based on long-term growth or is your website merely ranking on vapors? Developing true website authority supersedes short-term quick fixes and processes and since SEO is all about layering and infusing multiple steps to produce a specific outcome. Having a firm objective and not sacrificing quality for short-term gain (such [...]
November 27, 2008 – 9:57 am
Competitive market intelligence (the availability or lack thereof) is where 90% of the battle for search engine positioning is won or lost in search engines. SEO is about opportunity and hard work, but without the right information, your website will only reach a fraction of its potential. Like most websites that rely too heavily on [...]
November 7, 2008 – 6:10 pm
So you’ve heard it several times before…what good is SEO and website traffic if it doesn’t convert. No matter what your conversion objective is (request free quote, buy a product, provide customer information, etc), if a site visitor is not engaged, they will not convert. Although this may sound rather remedial at first, we must [...]
October 26, 2008 – 8:21 am
When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly. Using the right internet marketing strategies to research your competitors [...]
October 14, 2008 – 9:02 am
Have you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages? After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where. For example if a website [...]
September 22, 2008 – 2:40 am
We know that SEO can deliver traffic, but we know from experience that traffic alone is not enough. Skeptical consumers require more from your websites’ proposition to relinquish their reservations. This requires persuasion and persuasion marketing. SEO, relevant and persuasive copy as well as usability all need to work harmoniously in order to shatter prior [...]
September 7, 2008 – 11:41 am
All things have their place and supplementing one in place of the other when is comes to SEO, SEM / PPC, advertising, branding or lead generation is not always the best idea. So when it comes to online marketing and implementation, which is the best for you and why? To answer this, finding out where [...]
September 3, 2008 – 1:13 pm
Just like sports, with SEO having a solid game plan is integral for achieving your objective. Unless occupying space below the fold or landing on the third or fourth page of search engines is your goal, then you will need a game plan to unify all of the facets of your internet marketing campaign to [...]
August 27, 2008 – 8:55 am
Between emotional triggers, a great design and a compelling call to action, using SEO to reach consumers who have the most to gain from your products, services or offer is the objective. Are You Overselling Yourself or Your Business? Implementing SEO as a fundamental business strategy demands that when assessing the range of your offer, [...]
On a fundamental level, marketing and promoting products or services online is no different than traditional off-line PR and promotion. It doesn’t matter if you are selling a product or service, you need to advertise to get the word out and create a buzz about your product or service to quickly communicate benefits in order [...]
The intersection of search engine optimization (SEO) and branding are inevitable. Both SEO and branding are ideal candidates for each other and rely heavily on user engagement to measure their expanse and reach. Each (branding and SEO) are important to your core marketing strategy and the more you have of each, the more continuity and [...]
Search Engine Optimization gap analysis tells us two things (1) where you are and (2) what you need to get where you want to be. So how can you find out which terms are loaded and ready to pounce on a niche at a moments notice or which keywords will climb their way slowly but [...]
When dealing with numerous inquiries about search engine optimization on a daily basis. You hear some questions so often, you just have to write about them to serve as a resource guide. Surprisingly, the propensity for prospects to view organic SEO like a vending machine, where you simply put your money in and the keywords [...]
Just as Rome was not built in a day, the best SEO strategies take time to mature. SEO is not always about the optimization of “tip of the iceberg results”, refinements to site structure or tweaks to the content. A true search engine optimization strategy requires analysis beyond the narrow chronology of (short term) events [...]
April 24, 2008 – 10:34 am
When it comes to superior lead acquisition and retention programs, are you just skimming the surface (idly content with the tip of the iceberg) or are you delving into parts unknown to assess new and exciting complementary marketing channels? Opportunity is measured by your ability to grasp and act on useful and pertinent information. However, [...]
The advantages of using an online marketing company for sales, branding and exposure is self-evident. As traditional off-line markets are embracing online marketing such as SEO, to eagerly promote products and services, the need to refine the sales and fulfillment cycles based on supply and demand is ongoing. To bridge the gap of demographic disparity, [...]
March 18, 2008 – 11:19 am
They say, “that which does not kill you makes you stronger”, viewing your competition or business adversary in this light offers a true competitive advantage. The last thing any business wants to admit, is what they can learn from their competition, however… Your competition can teach you: How to be resourceful How to excel in [...]
It is no secret that great content, introduced at the right time (sooner rather than later) and supported by links with authority create consistent visibility in the top-ranking search results. Regardless if the desire to rank for a series of keywords using SEO comes from (a) an impulse (b) knowledge of the market (c) common [...]
March 10, 2008 – 10:23 am
Since no two people think or search alike it pays to think unique. For those unfamiliar with the terms “exact match” or “unique” in contention to search engines, one (exact match) is like a laser beam, precise and concentrated, while the other (unique) is like a flash light, nebulous and all encompassing. In a nutshell, [...]
Definitions exist for the sake of creating continuity among the collective. You hear the term conversion being thrown around like a rag doll in internet marketing, but what does conversion truly entail. Aside from breaking it down to the point when a consumer clicks the buy now or purchase now button during checkout, things are [...]
February 21, 2008 – 11:15 am
As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop the traffic. With so many options and users suffering from information overload, user engagement is the cornerstone of developing a successful online brand. What value [...]
January 23, 2008 – 1:47 pm
Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful. Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics. -Jeffrey
January 18, 2008 – 10:46 pm
Small businesses are challenged by formidable decisions and foreboding circumstances which on one hand harbor perilous outcomes or on the other, equally promising reward. Internet branding if not harnessed properly, is also one of such quandaries. Are you seeking higher conversions from your advertising and marketing efforts? Try building SEO value intrinsically by developing a [...]
January 8, 2008 – 6:28 am
Just like a piece of a puzzle, putting your site over the top and achieving optimal search engine visibility boils down to finding the missing link (between your on-page and off-page SEO). Without it, your internet marketing efforts can remain on the brink of success to no avail, with it, exposure and opportunity can bring [...]
January 4, 2008 – 5:37 pm
Finding the right “action words” can instantly add verve to your writing style, as well as score you extra points with search engines. With all of the possible keyword variations that a consumer might use when performing a search, your writing style should essentially cover the bases through using as many potential key phrases as [...]
January 2, 2008 – 2:49 pm
In the quest for optimizing a series of holistic keywords for your niche, two essential ingredients are (1) creating appealing content (for search engines and humans) while (2) overcoming countless bouts with competitors that are constantly vying for your position. Aside from vision and resolve, you will need a plan that is search engine savvy [...]
December 29, 2007 – 7:34 pm
If you ever wondered how to measure SEO results for link building, here is one of many tactics that provides insight to how rankings are acquired as a result of a keyword acquisition & keyword sniping. Relevance is the basis of rankings, you either have it or you don’t. Relevance is determined by the type [...]
