Category Archives: Internet Marketing

Are You Getting the Most from Your Online Marketing Efforts?

When it comes to superior lead acquisition and retention programs, are you just skimming the surface (idly content with the tip of the iceberg) or are you delving into parts unknown to assess new and exciting complementary marketing channels?

Opportunity is measured by your ability to grasp and act on useful and pertinent information. However, gleaning … Read more »

What You Can Learn from Your Competition!

They say, “that which does not kill you makes you stronger”, viewing your competition or business adversary in this light offers a true competitive advantage. The last thing any business wants to admit, is what they can learn from their competition, however…

Your competition can teach you:

How to be resourceful
How to excel in the face … Read more »

Is Content, Timing and Links the Secret Sauce for SEO?

It is no secret that great content, introduced at the right time (sooner rather than later) and supported by links with authority create consistent visibility in the top-ranking search results.

Regardless if the desire to rank for a series of keywords comes from (a) an impulse (b) knowledge of the market (c) common sense or (d) … Read more »

Exact Match is Nice, but with Key Phrases Think Unique!

Since no two people think or search alike it pays to think unique. For those unfamiliar with the terms “exact match” or “unique” in contention to search engines, one (exact match) is like a laser beam, precise and concentrated, while the other (unique) is like a flash light, nebulous and all encompassing.

In a nutshell, exact … Read more »

Internet Marketing: Conversion is More About the Message Than The Medium

Definitions exist for the sake of creating continuity among the collective. You hear the term conversion being thrown around like a rag doll in internet marketing, but what does conversion truly entail. Aside from breaking it down to the point when a consumer clicks the buy now or purchase now button during checkout, things are … Read more »

“User Engagement” - The Only Metric that Matters!

As a result of the information age reaching unprecedented levels of exchange, creating a comfortable user experience is worth more exponentially in contrast to the means used to initially develop the traffic. With so many options and users suffering from information overload, user engagement is the cornerstone of developing a successful online brand.

What value is … Read more »

Organic SEO and Low Hanging Fruit or PPC, Which is Better?

Just like planting seeds Organic SEO as an internet marketing strategy requires patience, but the rewards when reaped are plentiful.
Although organic optimization is not the first choice for many (depending on the brand and business model) organic search does have inherent benefits that are unparalleled by sponsored or paid advertising tactics.

Internet Marketing & Brand … Read more »

Internet Branding - How to Develop Intrinsic Value through Brand Imaging & Brand Identity

Small business is challenged by a series of formidable circumstances and decisions that harbor perilous pitfalls and equally promising rewards. Internet branding is one of such quandaries.

Are you seeking higher sales conversions from your advertising and marketing efforts? Try building value intrinsically by developing a distinct brand image for internet exposure. One example is the … Read more »

Piecing Together the Internet Marketing Puzzle

Just like a piece of a puzzle, putting your site over the top and achieving optimal search engine visibility boils down to finding the missing link (between your on-page and off-page SEO). Without it, your internet marketing efforts can remain on the brink of success to no avail, with it, exposure and opportunity can bring … Read more »