What You Can Learn From This Commercial!

in Internet Marketing by 2 Comments

BK (Burger King) has been crushing it lately with their hilarious commercials, but when it comes to consumers and SEO, this old steakhouse commercial sums up the consumer mindset perfectly… Remember: 1.       Most consumers know what they want (often more than you do). 2.       Don’t make them wait (or risk abandonment). 3.       Give them what Read More

Click Throughs and Incentives

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Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website. Missed Opportunities are Unlikely with the Proper Incentives Regardless of the fulcrum used to leverage  a traffic source (SEO, SEM, Editorial Exposure, Email Marketing or Advertising); the most significant Read More

PPC Management Services or SEO?

in Internet Marketing by 11 Comments

There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? PPC Management or SEO? Some traffic-building methods include – PPC management services (pay per click management), SEO (search engine optimization), article marketing, content creation and RSS syndication, using social media engagement, acquiring editorial links from Read More

Stop Targeting Keywords, Target Behaviors

in Internet Marketing by 6 Comments

Regardless of whether your online marketing campaign utilizes  SEM (search engine marketing) or SEO (search engine optimization), keywords are responsible for translating intent. Stop Targeting Keywords, Target Search Behavior Instead Keywords are the words people use when trying to get a point across or more specifically find something. As such, their language is already closer Read More