in Internet Marketing by Jeffrey_Smith

Incentivising an audience to encourage click throughs and conversion is necessary regardless of the marketing channel or medium used to delivered that traffic to a website.

Incentive

Missed Opportunities are Unlikely with the Proper Incentives

Regardless of the fulcrum used to leverage  a traffic source (SEO, SEM, Editorial Exposure, Email Marketing or Advertising); the most significant objective is that the audience can:

  • Quickly skim and identify the incentive (to assess the value proposition) &
  • Have a favorable emotional reaction

This emotional reaction – in turn, fuels curiosity and encourages viewers to get off the bleachers and take action due to (a) fear of losing their competitive advantage (b) missed opportunity or (c) just because the idea, product or service appeared novel to them and they liked it.

Understanding Commercial Intent

Once you understand the mechanism or tipping point of the psychological triggers that push the buttons of a specific type of individual, market segment or audience, if you provide them with useful suggestions and solutions to cater to their lifestyle, situation or mentality, the lifetime value of that individual represents an immense opportunity for ROI (if you position your product, service or brand properly).

Getting traffic to your website is not enough, that traffic must convert or you need to determine what is stopping it from converting into customers. After the courtship the next modality is repeatability, lateral scaling (creating more exposure and opportunities to engage the funnel) and reinvesting the profits to leverage even more traction, traffic and conversions.

What’s in it for me?

Considering the key motivators are:

  1. What’s in it for me?
  2. What do I have to do, to get the offer?
  3. What are the repercussions (if any)?

The old action / reward modality reduced to websites, email auto-responders and landing pages are all reduced to this simple, yet effective summary of transactional analysis.

If your offer falls flat, you are wasting your time and theirs; so make each offer count and refine the rough edges until a gleaming, simple conversion objective is push-button simple to facilitate.

Attention is fleeting and on the verge of overload, so, there is no need or time to over-think an offer, just appeal to the senses or common sense at most. For example, compelling calls to action such as:

  • Download these 3 FREE Tips to Increase Newsletter Subscription Rates
  • 4 FREE Techniques to Improve Conversion by 77%
  • Download 5 FREE Proven Website Landing Page Templates

The idea is, segment your audience, find their pain point, provide a solution and then use a succinct, compelling call to action with a simple obstacle (like filling out a short lead-capture form) to in turn give them something in return.

Although the purpose may be to build a targeted-list that is segmented by the types of offers each prospect responded to, you can then proactively approach them with targeted related offers and test conversion rates through a variety of traffic sources to facilitate ROI.

The affiliate mindset in me suggests that with the new found authority or good grace your website or brand can receive from “giving away FREE stuff” provides opportunity for you to monetize that traffic or increase the value of the relationship through tactful cross promotions or upsell once you provide “an offer they can’t refuse”.

People don’t mind sharing their name and email address to get a free report, e-book, download, etc.  if the offer is what they need. Just keep in mind that short term objectives and long-term reward need to be managed to work in tandem.

The old 80/20 rule that 80% of your business comes from 20% of your base has never been more appealing. If you can pitch a broad funnel to screen traffic and coral prospects based on the varying degrees of their purchasing intent, then you can cater to parallel offers (as an affiliate) and create a lucrative residual source of income from building your list of targeted buyers.

Think of the first tier of traffic acquisition as the initial step in a long line of miniature campaigns that if leveraged properly can yield thousands of times in ROI from (a) giving people what they want and (b) being smart enough to know that a need exists and either you or someone else will facilitate it. 

Read More Related Posts
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
In case you are outside of the bubble of search engine optimization or oblivious to it's affects, rumour as of late is, there has been a reported link audit occurring ...
READ MORE
SEO Tips to Maximize Your SEO Campaign
There are four phases or rather steps that an SEO campaign progresses through in order to reach its ultimate ranking objectives. We have outlined them briefly below and provided tips ...
READ MORE
WordPress 3.0 Compatible SEO Ultimate 2.9.1 Update
In the last month, SEO Ultimate (the free WordPress SEO plugin from SEO Design Solutions) has been updated with no less than 8 major functionality upgrades. SEO Ultimate now stands at ...
READ MORE
Linking Out to Create Search Engine Trust
Just wanted to share a few effective SEO tips for increasing the degree of search engine trust your website can garner. Most people make the mistake of hording link juice ...
READ MORE
Clicks, Keywords and Conversion
You hear terms like clicks, keywords and conversions thrown around in SEO (search engine optimization) and SEM (search engine marketing), but what is the bottom line? Impressions matter, but without clear ...
READ MORE
SEO, Is It All About Links? Not Anymore
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
3 SEO Tools for On Page and Off Page SEO
When you’re tired of playing childish games like leap-frog in the search results with your competition and are ready to change the subject from recess to biology and literally dissect ...
READ MORE
Here is a sneak peak of the recent collaboration with Themezoom / DWS. Although I briefly hinted at the projects we have percolating in the labs, Russell Wright was courteous ...
READ MORE
SEO Link Building Tips: Other Ways to Build
Massive Link Audit or Quality Control for Search
SEO Tips to Maximize Your SEO Campaign
SEO Ultimate WordPress SEO Plugin Version 2.9.1 Released
Need More Search Engine Trust? Link Out!
Clicks, Keywords and Conversions
SEO, Is It All About Links? Not Anymore
SEO Tips to Shorten Time to The Top
SEO Tools for On Page & Off Page
New SEO Tools in Progress

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “Click Throughs and Incentives
  1. I am unable to understand your this offer.clear it so that people can come to you to avail it.

Comments are closed.