in Internet Marketing by Jeffrey_Smith

SEO, Internet Marketing and Competitive ResearchWhen it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.
Internet Marketing, SEO and Competitive Research, by SEO Design Solutions.
Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.

Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.

Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.

In fact, you can let your competition work for you and since, the wild wild web often has many loopholes, it is possible to identify a top competitor in minutes using websites like:

Tools such as these extract metrics such as how many websites your competition owns, which organic or PPC keywords they are targeting, how much traffic they receive and more.

Information is abundant, however, knowing why to look, where to look and what to do with the data you muster is what matters. Free SEO tools merely skim the surface for competitive research. However, if wielded properly, even with free online tools, you can create a profile on your competition in minutes that allows you to determine:

  • Which Organic Keywords their Site Has an Affinity With
  • Which Markets or Niches Are Worth Entering
  • or Which PPC Keywords to Use

You still have to do the work, but at least you can target low hanging fruit like long-tail keywords then scale to tackle competitive keywords as your website and SEO mature.

For additional SEO tips and tactics, if you haven’t already, subscribe to the RSS feed at the SEO Design Solutions blog. 

Read More Related Posts
Strategic Keyword and Link Building Strategies for Internet Marketing
If you ever wondered how to measure SEO results for link building, here is one of many tactics that provides insight to how rankings are acquired as a result of ...
READ MORE
Piecing Together the Internet Marketing Puzzle
Just like a piece of a puzzle, putting your site over the top and achieving optimal search engine visibility boils down to finding the missing link (between your on-page and ...
READ MORE
Internet Marketing or SEO?
For those unfamiliar with SEO, it is an acronym for search engine optimization; SEO roughly translates as a systemic method to achieve higher rankings in search engines for specific pages ...
READ MORE
Strategic Keyword and Link Building Strategies for Internet
Piecing Together the Internet Marketing Puzzle
Internet Marketing or SEO?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

3 thoughts on “Internet Marketing Strategies to Research Your Competitors
  1. I like seodigger.com very much, that’s why I was so sad that it’s not working anymore because they have transfer the features of seodigger on SEMrush.com but it’s paid tool to use the full feature and get as many data that you want.

  2. Nice Article!!!!!!
    Nowadays many businesses are going in online.
    Internet marketers have to know about SEO..
    SEO taking important part nowadays…

  3. Annarogers says:

    I’m glad to have visited your blog and good to know you! I find it interesting and informative.

Comments are closed.