When it comes to assessing your competition, knowing where to look, why to look and what to look for matters when initiating an SEO or Internet Marketing campaign. Marketing and competitive research can save you weeks and months of trial an error if implemented properly.
Using the right internet marketing strategies to research your competitors traffic, SEO and PPC efforts allows you to save time to market and look for inherent holes in their tactics.
Let’s take PPC for example, if optimized properly to represent your content, keywords and objectives for your landing pages, this can be a wonderful method to generate traffic and sales. But why pay each time someone discovers your link and call to action.
Considering that 8 out of 10 people click organic search results anyway, why are you paying for 100%of the traffic volume. Granted, each tactic has its place, the only reason an organic SEO company would employ Pay per click | (PPC) marketing, is to test the waters of conversion before settling on optimizing a group of exact, broad match or related keywords.
In fact, you can let your competition work for you and since, the wild wild web often has many loopholes, it is possible to identify a top competitor in minutes using websites like:
Tools such as these extract metrics such as how many websites your competition owns, which organic or PPC keywords they are targeting, how much traffic they receive and more.
Information is abundant, however, knowing why to look, where to look and what to do with the data you muster is what matters. Free SEO tools merely skim the surface for competitive research. However, if wielded properly, even with free online tools, you can create a profile on your competition in minutes that allows you to determine:
- Which Organic Keywords their Site Has an Affinity With
- Which Markets or Niches Are Worth Entering
- or Which PPC Keywords to Use
You still have to do the work, but at least you can target low hanging fruit like long-tail keywords then scale to tackle competitive keywords as your website and SEO mature.