in Internet Marketing by Jeffrey_Smith

Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products or services.

Getting the Wrong Traffic? Pass it On...

Sure, you’ve created landing pages as mouse traps for each of these phrases. Sure, you’ve optimized all of your meta tags, internal links and even had your favorite SEO company build some links for you (you chose SEO Design Solutions, right?). You’ve done all this, so what have you missed?

An often overlooked result of optimizing is indirect traffic received from semantically related phrases. What does this mean? It means that by targeting the phrase “blue marbles”, you may get some traffic for “blue marble floors”. Maybe some baller wants to put his house on MTV CRIBZ and is looking for blue marble floors, and not the blue marble balls, and your site happens to be high up on a search engine’s relevance score for this phrase. So what do you do?

When analyzing those keywords it’s very important to recognize phrases that garner search volume that are VERY closely related semantically, to the phrases that are directly relative to your product offering. Next, take a look at who’s on the 3rd and 4th page for those phrases. Pick up the phone, give them a call, and work out an affiliate plan for referrals.

It may be as simple as placing a small banner on your blue marbles page, that says “looking for marble floors”. Or perhaps you want to create an entirely new landing page for this product (if there’s enough search volume, and the price point is high, I would consider this). Either way, don’t miss out on possible kick backs from indirect traffic that you’ve earned, but maybe didn’t realize you could get!

One way to look for opportunities such as this is to skim your analytics platform and look at pages with high bounce rates or obscure keywords driving traffic where semantic variations such as this may send a confusing message to potential visitors.

There are multiple ways to monetize your website, why overlook traffic and its ability to create a profitable transaction, even it is from unforeseen keywords and key phrase variations as a result of unintentional optimization. Try not to confuse bounce rate with lack of conversion, it may be that the wrong escape hatch “banner, contextual advertisement, link or video“, is merely present, and an edit is in order to reap the benefits of the highest return on investment for your burgeoning web asset. 

Read More Related Posts
Help Search Engines and Readers Find Your Content
Here is a quick SEO technique to help search engines and readers cut to the chase when categorizing your content. Just like when you get in an elevator and expect ...
READ MORE
Build a Site for SEO, Content or Conversion
One of the biggest coin tosses when it comes to websites, SEO and consumers is do I build my site for content or conversion? The type of website you build ...
READ MORE
Watering My SEO Tomato Plant
When we mention SEO copywriting, many business owners scramble to whip out 10 paragraphs of copy that is stuffed with 50 keywords. As many mothers across America would say, “You’re ...
READ MORE
Web Site Marketing or Website Marketing – Optimizing Multiple Keywords
What is the best SEO method to target new keywords for new rankings? Is it better to try and make one page rank for multiple keywords or is a unique ...
READ MORE
Search Behavior and Keyword Selection
Where you rank in search engines matters equally as much as which keywords you rank for; however, you should not confuse rankings, relevance or search behavior when targeting keywords for ...
READ MORE
SEO and the Volatility of Search Results
Just wanted to propose food for thought in regard to organic search engine optimization. We talked about keeping SEO natural in the past and how frequency of changes over time ...
READ MORE
Catching SEO Blunders
Let’s face it, in the real world, sometimes things break. Maintaining your SEO efforts is as important and the initial push that put them in place to begin with; this ...
READ MORE
SEO Tips to Develop a Tactical Game Plan
Websites do not optimize themselves; they need SEO, a game plan and tactful execution to overcome savvy competitor’s intent on ranking in the top 3 results for any respective profit-bearing ...
READ MORE
Applied SEO: Pivotal SEO Metrics
Knowing which SEO metrics work, why they work and when to employ them, is what differentiates authority sites that enjoy top 3 results in search engines vs. sites that simply ...
READ MORE
SEO for Large Websites Part III
In SEO for Large Websites Part I & Part II, we discussed the importance of starting with a goal in mind and tying it to competitive keyword thresholds, an overview ...
READ MORE
How to Optimize Meta Titles and Descriptions
SEO, Content or Conversion
SEO Copywriting Tips
Web Site Marketing or Website Marketing – Optimizing
SEO, Rankings and The Way People Search The
SEO and the Volatility of Search Results
Catching SEO Blunders
SEO Tips for Creating a Strategic Game Plan
Applied SEO: Pivotal SEO Metrics
SEO for Large Websites Part III

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “SEO and Referrals
Comments are closed.