in Internet Marketing by Jeffrey_Smith

Being a strong middle man is crucial to your return on Search Engine Optimization. Before embarking on an all out SEO blitz, it’s important to take a step back and analyze the semantics of the phrases you are targeting. Sure, you’ve analyzed the search volume of all the phrases that are relative to your products or services.

Getting the Wrong Traffic? Pass it On...

Sure, you’ve created landing pages as mouse traps for each of these phrases. Sure, you’ve optimized all of your meta tags, internal links and even had your favorite SEO company build some links for you (you chose SEO Design Solutions, right?). You’ve done all this, so what have you missed?

An often overlooked result of optimizing is indirect traffic received from semantically related phrases. What does this mean? It means that by targeting the phrase “blue marbles”, you may get some traffic for “blue marble floors”. Maybe some baller wants to put his house on MTV CRIBZ and is looking for blue marble floors, and not the blue marble balls, and your site happens to be high up on a search engine’s relevance score for this phrase. So what do you do?

When analyzing those keywords it’s very important to recognize phrases that garner search volume that are VERY closely related semantically, to the phrases that are directly relative to your product offering. Next, take a look at who’s on the 3rd and 4th page for those phrases. Pick up the phone, give them a call, and work out an affiliate plan for referrals.

It may be as simple as placing a small banner on your blue marbles page, that says “looking for marble floors”. Or perhaps you want to create an entirely new landing page for this product (if there’s enough search volume, and the price point is high, I would consider this). Either way, don’t miss out on possible kick backs from indirect traffic that you’ve earned, but maybe didn’t realize you could get!

One way to look for opportunities such as this is to skim your analytics platform and look at pages with high bounce rates or obscure keywords driving traffic where semantic variations such as this may send a confusing message to potential visitors.

There are multiple ways to monetize your website, why overlook traffic and its ability to create a profitable transaction, even it is from unforeseen keywords and key phrase variations as a result of unintentional optimization. Try not to confuse bounce rate with lack of conversion, it may be that the wrong escape hatch “banner, contextual advertisement, link or video“, is merely present, and an edit is in order to reap the benefits of the highest return on investment for your burgeoning web asset. 

Read More Related Posts
Managing Keyword Popularity
One of the prerequisites of SEO, is to think holistically and not just measure data points or draw conclusions based on  linear perspective alone. SEO is multidimensional and keywords are the ...
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
Competitive Keyword Relevance Thresholds and the Conversion Funnel
Who says less competitive keywords don't convert? You need to know three things about SEO to get started (1) which keywords to target (2) how many competing pages are in ...
Reduce the Negative Impact of Duplicate Content from Canonical URL's
Great news for the SEO industry has been introduced as a new opt in canonical tag attribute was announced by the Official Google Webmaster Central Blog. Sculpting page rank and avoiding ...
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
Will the Real Google Search Results Please Stand Up!
In all seriousness with all humor aside, to say that the Google SERPs (search engine result pages) pale in comparison to their former stature of stability for those who were ...
The Other Side of SEO (as Seen by Search Engines)
In case your wondering why your rankings may have dropped in Google, it appears they have rolled out a new infrastructure for assessing relevance. A few weeks ago SEO specialists ...
Link Optimization and Optimal Link Architecture
The value of creating optimal internal link architecture to define your preferred destination/landing pages to search engines is priceless for SEO. How you link to yourself from page to page matters, ...
Do Your Pages Suffer from the Search Engine Shuffle?
Search engine optimization (SEO) is all about ranking your pages in the highest possible position in the search engine result pages. The great thing about search engine positioning is, a higher ...
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
Managing Keyword Popularity and Conversion
SEO Your Title Tags
SEO and Competitive Keyword/Relevance Thresholds
New Tag Minimizes Canonical URL’s
Gaining Attention/Market Share through Value Based Conversion
Will the Real Google Search Results Please Stand
The Other Side of SEO (as Seen by
Link Optimization and Creating Optimal Link Architecture
SEO and The Search Engine Shuffle
SEO For Dummies

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

One thought on “SEO and Referrals
Comments are closed.