Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.
SEO and Big Brands
A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?
To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?
Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their brands to be viewed.
If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.
After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray!
Read More Related Posts
As of late with the new Google caffeine algorithms making their presence known, it is more important than ever to take these SEO considerations in mind. 1) Unique Content: Content must ...READ MORE
In a world where posturing doesn't pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO's from ...READ MORE
Google officially updated the TPBR Page Rank last night. For those in the SEO community, the significance is met with mixed emotions ranging from dismissive to celebratory. Although page rank ...READ MORE
You may have heard about website silo architecture or theming your website, but what does it mean? How to Theme and Silo Your Website For those unfamiliar with the jargon or techie ...READ MORE
If you own a small-business, and find yourself looking for SEO basics or tips and tactics to rank your website, then here are some pointers to set you in the ...READ MORE
There is something to be said about targeting terms and keywords that are within your reach. Not that wishful thinking does not have its place, but before you embark ...READ MORE
Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to ...READ MORE
There are two types of people online (1) people looking for something with the intent to purchase or (2) people perusing the web searching for information (entertainment, social or otherwise). The ...READ MORE
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) entail bridging the gap of relevance that connect supply and demand, provider and user or any other type of dualistic cyclical ...READ MORE
Everyone talks about authority sites, but how big is too big when it comes to creating rankings? Where is the point where having too much content can cause a website ...READ MORE
SEO Tips for Google Caffeine
SEO Professionals: What Separates Them from Amateurs
Google Toolbar PageRank Update October 2009
What is Website Silo Site Architecture?
Targeting Keywords Within Your Reach
Link Building Tips to Prevent Google Penalties
SEO Keyword Research: Educational vs. Commercial Queries
Context is Currency: Keywords and Sales Conversion
Authority Websites: How Big is Too Big?