Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.
SEO and Big Brands
A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?
To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?
Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their brands to be viewed.
If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.
After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray!
Read More Related Posts
Often you hear about the need to prevent duplicate content within your own website as it applies to SEO, but why? This is our take on why creating uniquely distinct ...READ MORE
As the search for the latest and greatest link building strategies make their rounds in search engines. Link building using Web 2.0 SEO and Social Bookmarking Sites can be just ...READ MORE
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...READ MORE
We were contacted by a company touting a top level domain from the 90's, the kind of domain name you can only dream about acquiring for less than $50K-70K in ...READ MORE
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by ...READ MORE
Last night, Google has passed out a little page rank love with a recent update to kick off the new Google caffeine (bigger, faster, smarter) search engine initiative. For many of ...READ MORE
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...READ MORE
We know that top 10 rankings are the objective for SEO and top 5 rankings are even more desirable, but have you seen the new array of top 3 results ...READ MORE
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...READ MORE
SEO Design Solutions is pleased to announce another release / module for the SEO Ultimate All-in-One SEO Plugin. SEO Ultimate 0.8 includes two new features: robots.txt editing and htaccess editing, ...READ MORE
Block Segmentation, Duplicate Content, SEO and IR
Link Building using Web 2.0 SEO | Social
SEO Link Building Tips: Other Ways to Build
Ignore the Long Tail at Your Own Risk
SEO Tips to Give Stuck Pages a Push
Happy New Year’s Page Rank Update
SEO Reality Check! Scope, Scale, Resource and Intent
Are Top 3 Rankings The New Top 10
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
SEO Ultimate 0.8 Released!