in Internet Marketing by

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.

SEO and Big Brands

A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?

To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?

Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their  brands to be viewed.

If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.

After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray! 

Read More Related Posts
Can SEO Keep Up with Constant Change?
Question: What happens when the relevance set changes and metrics used to score and collect data are dismissed? Answer: The pages that were ranked based on those metrics in a ...
READ MORE
PPC Management or SEO?
There are various methods to generate traffic to a website, but which is the most cost-effective solution for your business? Some traffic-building methods include - PPC management services (pay per ...
READ MORE
How SEO Really Works!
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of ...
READ MORE
SEO Tips to Increase Indexation
Avoiding Google’s supplemental index in the first place is a whole lot easier than trying to get your pages out of it once they lose SERP (search engine result page) ...
READ MORE
Link Building – Achieving Stable Rankings through Link Velocity
If you are involved in SEO, then you know that aside from content, it's all about the links. Without SEO link building services to hit a wide array of websites, ...
READ MORE
Scale or ...
The only difference between and market-dominant authority site (replete with SEO), a keyword-sniping niche site, a vast shopping cart filled with thousands products or a blog is scope, scale, resource ...
READ MORE
Consumers Surf with Purpose
While the fond memories of yesteryear may have revealed a less savvy online surfer, times have changed and now consumers surf with purpose. Today's online SEO ripples are tomorrows big waves ...
READ MORE
Keywords from the Wonder Wheel
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by ...
READ MORE
www.semrush.com ads Trend Data
If you are engaged in SEO and curious about which keywords are driving the most traffic to your website in Google, the SEO Quake team who brought you SEO Digger ...
READ MORE
Check Your Site for Off Page SEO Penalties
When it comes to SEO (search engine optimization), it's not always the obvious things you can see that can potentially harm your rankings or websites' reputation. With the primary emphasis for ...
READ MORE
Can SEO Keep Up with Constant Change?
PPC Management Services or SEO?
How SEO Really Works!
SEO Tips to Increase Indexation
Link Building – Achieving Stable Rankings through Link
SEO Reality Check! Scope, Scale, Resource and Intent
Consumers Surf with Purpose
SEO Tips to Give Stuck Pages a Push
SEO Tool SEM Rush Adds New Keyword Trend
Does Your Site Have Off Page SEO Penalties?

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO and Big Brands…Do they ALL need it?
  1. Hi I have one question that .edu blog commenting really help on SEO. I have been doing offpage activities for different clients, I am trying to get link from .edu domain, so they can help us for search engine rank?

Comments are closed.