in Internet Marketing by Jeffrey_Smith

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.

SEO and Big Brands

A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?

To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?

Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their  brands to be viewed.

If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.

After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray! 

Read More Related Posts
Which SEO Metrics Matter Most and Why?
What SEO metrics pass the most weight? Search Engine Optimization (SEO) is all about balance within a virtual ecosystem of variables. If one recedes, the infrastructure which supports ...
READ MORE
After 2 Years we are #2 for the Term SEO Company in Google
If you are involved with Marketing Products and Services Online, thinking like a big fish is vital for breaking free of the constrictions of the traditional marketing (food chain) and ...
READ MORE
SEO Vs. PPC, Which is Better?
Search engine optimization (SEO) and pay per click marketing differ in many ways. The distinction is primarily in the way that they both measure return on investment and track conversion. ...
READ MORE
SEO and Applied Keyword Research
Keyword are important for search engine optimization (SEO) and search engine marketing (SEM), but the real fact is that key phrases are what provide your website with the ability to ...
READ MORE
The Rise and Fall of Rankings
Search engine results and their respective positions rarely stand still. In fact, we know from SEO that search results constantly vary, fluctuate, rise and fall, like the tide endlessly churning ...
READ MORE
SEO Tips for Server Side Includes, Sitemaps and Internal and External Links
There are thresholds for indexation or rankings which directly correlate to how much link flow or link equity a web page receives from both (1) the site and (2) other ...
READ MORE
SEO Ultimate Version 2.0 from SEO Design Solutions
Wouldn’t it be nice to create streamlined SEO protocols to optimize content naturally or have the ability to go back to your legacy content and revise any element of the ...
READ MORE
Market analysis is a necessary step for anyone considering SEO. You need to know (1) who the major players in a given industry are (2) what strategies they have at ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
How SEO Really Works!
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of ...
READ MORE
Which SEO Metrics Carry the Most Weight?
For Competitive Keywords – Think Like a Big
SEO Vs. PPC, Which is Better?
SEO and Applied Keyword Research
The Rise and Fall of Rankings
SEO Tips for Internal Links, Deep Links and
SEO Ultimate WordPress SEO Plugin Version 2.0 Released!
Market Analysis: How to Discover Your Competitors Keywords
SEO Your Title Tags
How SEO Really Works!

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “SEO and Big Brands…Do they ALL need it?
  1. Hi I have one question that .edu blog commenting really help on SEO. I have been doing offpage activities for different clients, I am trying to get link from .edu domain, so they can help us for search engine rank?

Comments are closed.