in Internet Marketing by Jeffrey_Smith

Let’s say you represent a BIG brand; one that is a household name. Next, let’s say that your products or services are not e-commerce based. Want an example? Sure, let’s use Deloitte, the consulting firm specializing in tax, accounting, strategy and technology integration.

SEO and Big Brands

A potential customer isn’t going to use a search engine to look for “tax consulting”, find Deloitte, then use a shopping cart to buy 100 hours of consulting service. Deloitte’s site is not transactional in nature; there’s isn’t a direct response/action taken from a potential customer browsing the site. So, can Deloitte, and other big brands benefit from SEO, when e-commerce isn’t at stake?

To answer this question, let’s ask another question; why do companies pay for advertisements in magazines, television commercials, radio and other forms of traditional advertising? If you say they do this for “brand recognition” or “brand awareness”, then I would agree with you. A Gatorade commercial during halftime of an NBA game isn’t asking the viewer to pick up the phone and buy 5 cases of Gatorade; however, the commercial is reinforcing a message that they’d like you to associate with its BRAND. So, why is search engine exposure any different?

Big brands have to decide how they want to be perceived; and most do an excellent job of this with their advertisements. For search engines, it’s not much different. Selecting keywords and phrases that they feel best represent their brand, such as “best hydrating sports drink” or, “world’s best tax consulting firm” or “most luxurious sedan” are great examples of how companies may want their  brands to be viewed.

If this is the case, then it’s time to get optimizing and FIRST, determine how it is you’d like your company to be viewed, and where you’d like this search engine exposure coming from.

After all, search engines provide a more exact way to shape your brand’s image…by searching for qualities brands would like to portray! 

Read More Related Posts
SEO Tutorial on Developing Website Authority
The conundrum about ranking for specific keywords using search engine optimization (SEO) to rank higher in search engines is based on a trinity of crucial metrics. This SEO tutorial covers SEO ...
READ MORE
SEO Optimized: Is Your Website Optimized?
Keeping page titles on topic and URLs strings focused is one way to increase search engine relevance for SEO and keeping your pages SEO optimized, but what are some other ...
READ MORE
Title Tags and SEO
The power of a good title can make or break subsequent SEO efforts. With millions of pages being added each day, user agents *a.k.a web crawlers or search engine spiders ...
READ MORE
Hmmm, Smells like a Sponsored Link to Me...
In the competitive realm of SEO, honest business people are often tempted to resort to less-than-honest forms of internet marketing. We’ve all heard the rumors about competitors clicking on your ...
READ MORE
Using .htaccess for 301 Redirects, SEO and More
First, the question; why is eliminating duplicate content important to SEO? The answer is predicated on the conditions that are promoted if duplicate content is allowed in place of a ...
READ MORE
How to Develop Domain Authority With Deep Links
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building ...
READ MORE
Are you stuck on page 2 or worse?
What are a few viable SEO solutions you can use when your search engine optimization efforts "stall out" and your targeted keywords are trapped past page 2 and simply won’t ...
READ MORE
SEO for Large Websites Part II
In our first blog post of this 3 part series named SEO for Large Websites Part I, we touched on the importance of defining ranking objectives (from the onset) to ...
READ MORE
What  Separates  Professional SEO's  from Fly-by-Night Amateurs?
In a world where posturing doesn't pay the bills and results define the scope of SEO competence. What are some of the genuine SEO factors that separate amateur SEO's from ...
READ MORE
Do You Buy, Sell or Earn Website Traffic?
The battle between contextual editorial traffic and blatant sponsored or promotional content is a struggle of polarities between businesses and search engines. The question is, do you buy, earn or ...
READ MORE
SEO Tutorial: Practical SEO Training Tips and Tactics
SEO Optimized: Is Your Website Optimized?
SEO Your Title Tags
SEO Links: The Way They Were Meant To
Using .htaccess for 301 Redirects, SEO and More
How to Develop Domain Authority With Deep Links
Rankings Stuck? Try these 5 SEO Tips
SEO for Large Websites Part II
SEO Professionals: What Separates Them from Amateurs
Do You Earn, Buy, or Sell Traffic?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.