Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.
Forget What You “THINK” you Know! If you are struggling to move products or services online, it’s time to put your ego in the back seat, forget about what you thought works and learn (from studying) offers from real people who make a living by positioning offers for consumers-in-need and study the cues they utilize to get people to whip out their credit cards or go to Paypal and “take action” day in and day out.
What tactics are prominent in the online conversion process for squeeze pages?
- Countering Mental Objections
- Reinforcing their Solution
and other proven online tactics.
Implement the “Problem/Solution, Action/Reward” Modality: If you implement some form of online marketing on your website, there is always room for improvement. Let’s use http://growyourmartialartsschool.com/ as a case study (this is not an affiliate link) but since I used their site, the least I can do is link to it to show my appreciation for their layering process.
You can learn a great deal from observing the format of “how the sell” and lead your mind through a carefully selected process until every instinct yells “buy it now”, it’s a great value – if the offer (a) structured its mental argument properly (b) conveys immediate value (c) ignites your emotional impulse purchase or (d) appeals to your dilemma / circumstance – to solve your current problem. Often, you may observe affiliate marketing employs:
- A keyword rich domain.
- Minimal distractions for the theme (so you can focus on the offer).
- Proper segmentation (in this instance a martial art schools who doesn’t know how to market themselves) and
- Have a great price point (which they can scale) 1000 conversion x $27 = more seed capital to scale using multiple sites and products on auto-pilot.
Using this example, the $27 / month (less than a coffee a day) seems like nothing compared to “the value you get”. Disregard “what they are selling” just look at “How”.
This is an excellent example of what works on the web (since you may never see that visitor again) and they emphasize scarcity, and virtually counter every assumed mental objective and win the argument in every logical compelling variable of why you should buy their solution.
All that is missing is traffic (which is easy to jumpstart with PPC) when you find how your offer converts, you can spend up to ½ of the conversion amount per day to “get more traffic”, use other affiliates if you created the offer) or target specific keywords using SEO for immediate benefit (then stem into multiple keywords over time). Observe the action words such as:
- How to (know how)
- You will Receive (value-rich benefit)
- A 4 step process (using numbers to convey specificity) to unify the left/right brain to reinforce and emotional impulse-purchase.
- Act now (scarcity)
Another example of benefit-rich intro and follow up:
This is copy that sells; love it or hate it – it works on a large population of those who stumble upon them. Despite how cheesy or tacky squeeze pages seem, they work and it’s not from the attractive designs they employ, it is the copy and format of the copy, the voice and the value they promise that set the tone for conversion.
So, the next time you consider scoffing at one, take time to study the undertones and determine which action reward modality you can put in place for your offers.