in Internet Marketing by Jeffrey_Smith

Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.

direct-response-squeeze-pages

How Squeeze Pages Put the Squeeze on Your Wallet!

RULE #1:

Forget What You “THINK” you Know! If you are struggling to move products or services online, it’s time to put your ego in the back seat, forget about what you thought works and learn (from studying) offers from real people who make a living by positioning offers for consumers-in-need and study the cues they utilize to get people to whip out their credit cards or go to Paypal and “take action” day in and day out.

What tactics are prominent in the online conversion process for squeeze pages?

  • Benefits
  • Value
  • Countering Mental Objections
  • Reinforcing their Solution
  • Scarcity

and other proven online tactics.

RULE #2:

Implement the “Problem/Solution, Action/Reward” Modality: If you implement some form of online marketing on your website, there is always room for improvement. Let’s use http://growyourmartialartsschool.com/ as a case study (this is not an affiliate link) but since I used their site, the least I can do is link to it to show my appreciation for their layering process.

You can learn a great deal from observing the format of “how the sell” and lead your mind through a carefully selected process until every instinct yells “buy it now”, it’s a great value – if the offer (a) structured its mental argument properly (b) conveys immediate value (c) ignites your emotional impulse purchase or (d) appeals to your dilemma / circumstance – to solve your current problem. Often, you may observe affiliate marketing employs:

  • A keyword rich domain.
  • Minimal distractions for the theme (so you can focus on the offer).
  • Proper segmentation (in this instance a martial art schools who doesn’t know how to market themselves) and
  • Have a great price point (which they can scale) 1000 conversion x $27 = more seed capital to scale using multiple sites and products on auto-pilot.

Using this example, the $27 / month (less than a coffee a day) seems like nothing compared to “the value you get”. Disregard “what they are selling” just look at “How”.

This is an excellent example of what works on the web (since you may never see that visitor again) and they emphasize scarcity, and virtually counter every assumed mental objective and win the argument in every logical compelling variable of why you should buy their solution.

All that is missing is traffic (which is easy to jumpstart with PPC) when you find how your offer converts, you can spend up to ½ of the conversion amount per day to “get more traffic”, use other affiliates if you created the offer) or target specific keywords using SEO for immediate benefit (then stem into multiple keywords over time). Observe the action words such as:

  • How to (know how)
  • You will Receive (value-rich benefit)
  • A 4 step process (using numbers to convey specificity) to unify the left/right brain to reinforce and emotional impulse-purchase.
  • Act now (scarcity)
example-a

The appeal of "benefits" - in action

Another example of benefit-rich intro and follow up:

example-b

Stage 2- appealing to logic and emotion

This is copy that sells; love it or hate it – it works on a large population of those who stumble upon them. Despite how cheesy or tacky squeeze pages seem, they work and it’s not from the attractive designs they employ, it is the copy and format of the copy, the voice and the value they promise that set the tone for conversion.

So, the next time you consider scoffing at one, take time to study the undertones and determine which action reward modality you can put in place for your offers. 

Read More Related Posts
How to Use SEO to Increase Website Traffic
Search Engine Optimization (SEO) is great for attracting the right visitors to your website. However, without keeping new arrivals either entertained, informed or satisfied, it won’t really matter how visitors ...
READ MORE
How to Dethrone Competitors using SEMRush, Compete, SpyFu and Alexa.
Looking for a quick way to data mine competitors keywords to determine if they are worth the hassle to optimize? After reading this quick SEO tip and using a few ...
READ MORE
Man Vs. Machine: Machine Learning Citation and Relevance
In today's competitive SEO landscape between multimillion dollar content wars, automation and improved search engine filters, how does your website stand up to the competition? As a contingency of SEO, we ...
READ MORE
Observing SEO Metrics
If queried on what the three primary and fundamental SEO ranking factors are for enhancing a website in the SERPs, the response, based on order of importance my reply is ...
READ MORE
Internet Marketing or SEO?
For those unfamiliar with SEO, it is an acronym for search engine optimization; SEO roughly translates as a systemic method to achieve higher rankings in search engines for specific pages ...
READ MORE
Variables that Affect SEO
One thing to consider about SEO, there are many ways to reach the same objective. The obvious objective of SEO is to increase traffic for specific keywords, so that when ...
READ MORE
SEO Tips for Website Architecture
What is the SEO threshold for a keyword when you need to add multiple layers of related content or amend the website architecture to embrace it as part of the ...
READ MORE
Impressions and Click Through Rate
Though Google’s recent introduction of Google Instant has been largely well-received by users, it is already causing headaches and heartburn for SEOs who are trying to figure out the ways ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
Niche Sites and SEO, Do They Still Work?
After experimenting with a few brand new keyword specific niche sites as personal SEO project for the past 90 days, the question came up, does a site really need backlinks ...
READ MORE
How to Use SEO to Increase Website Traffic
SEO Tips to Find Competitors’ Keywords
Content Wars, SEO & the Google Caffeine Sandbox
3 Primary SEO Principles
Internet Marketing or SEO?
Variables that Affect SEO
SEO Tips for Website Architecture
CTR Stats to Change Due to Google Instant
Gaining Attention/Market Share through Value Based Conversion
Niche Sites and SEO, Do They Still Work?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “Squeeze Pages and SEO
  1. buy custom term paper says:

    These tips are good! To buy custom term paper and to implement all your dreams.

  2. gukster says:

    Great tips! Thanks surely be able to use it. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  3. gukster says:

    Great tips! Thanks surely be able to use it. I use squeeze page all the time. They are very effective. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  4. This article is great, thank you for sharing!

  5. these rules are really important. thes tips are a good complement an article on my blog

Comments are closed.