in Internet Marketing by Jeffrey_Smith

Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.

direct-response-squeeze-pages

How Squeeze Pages Put the Squeeze on Your Wallet!

RULE #1:

Forget What You “THINK” you Know! If you are struggling to move products or services online, it’s time to put your ego in the back seat, forget about what you thought works and learn (from studying) offers from real people who make a living by positioning offers for consumers-in-need and study the cues they utilize to get people to whip out their credit cards or go to Paypal and “take action” day in and day out.

What tactics are prominent in the online conversion process for squeeze pages?

  • Benefits
  • Value
  • Countering Mental Objections
  • Reinforcing their Solution
  • Scarcity

and other proven online tactics.

RULE #2:

Implement the “Problem/Solution, Action/Reward” Modality: If you implement some form of online marketing on your website, there is always room for improvement. Let’s use http://growyourmartialartsschool.com/ as a case study (this is not an affiliate link) but since I used their site, the least I can do is link to it to show my appreciation for their layering process.

You can learn a great deal from observing the format of “how the sell” and lead your mind through a carefully selected process until every instinct yells “buy it now”, it’s a great value – if the offer (a) structured its mental argument properly (b) conveys immediate value (c) ignites your emotional impulse purchase or (d) appeals to your dilemma / circumstance – to solve your current problem. Often, you may observe affiliate marketing employs:

  • A keyword rich domain.
  • Minimal distractions for the theme (so you can focus on the offer).
  • Proper segmentation (in this instance a martial art schools who doesn’t know how to market themselves) and
  • Have a great price point (which they can scale) 1000 conversion x $27 = more seed capital to scale using multiple sites and products on auto-pilot.

Using this example, the $27 / month (less than a coffee a day) seems like nothing compared to “the value you get”. Disregard “what they are selling” just look at “How”.

This is an excellent example of what works on the web (since you may never see that visitor again) and they emphasize scarcity, and virtually counter every assumed mental objective and win the argument in every logical compelling variable of why you should buy their solution.

All that is missing is traffic (which is easy to jumpstart with PPC) when you find how your offer converts, you can spend up to ½ of the conversion amount per day to “get more traffic”, use other affiliates if you created the offer) or target specific keywords using SEO for immediate benefit (then stem into multiple keywords over time). Observe the action words such as:

  • How to (know how)
  • You will Receive (value-rich benefit)
  • A 4 step process (using numbers to convey specificity) to unify the left/right brain to reinforce and emotional impulse-purchase.
  • Act now (scarcity)
example-a

The appeal of "benefits" - in action

Another example of benefit-rich intro and follow up:

example-b

Stage 2- appealing to logic and emotion

This is copy that sells; love it or hate it – it works on a large population of those who stumble upon them. Despite how cheesy or tacky squeeze pages seem, they work and it’s not from the attractive designs they employ, it is the copy and format of the copy, the voice and the value they promise that set the tone for conversion.

So, the next time you consider scoffing at one, take time to study the undertones and determine which action reward modality you can put in place for your offers. 

Read More Related Posts
How does (internal or external) link discovery affect SEO?
Have you ever wondered how link discovery time affects your pages SERP (search engine result page) position and SEO? In a previous post named SEO and the Cycles of Optimization, ...
READ MORE
SEO Tips for Monetizing Your Web Property
Owning a website or blog is great, but how do you make money? One of the most difficult things can be to monetize your web property. Sure, anyone can create ...
READ MORE
How to Transfer On Page Authority
There are many ranking factors, but when it comes to SEO, certain on page changes are more significant than others. For example, with the lingering impression of legacy content, links, and ...
READ MORE
Put Your New Google Page Rank To Work!
Since the new page rank update is now complete, the real value aside from flossing your new look on the Google Page Rank Toolbar is imminent as link weight and ...
READ MORE
Strategies from the SEO Playbook
While working on an internal document dubbed "The SEO Playbook" the question of which strategy is better, sub domains or sub folders?, flat site architecture or themed and siloed content? ...
READ MORE
SEO Ultimate Version 0.8 Now Features a "File Editor" Module
SEO Design Solutions is pleased to announce another release / module for the SEO Ultimate All-in-One SEO Plugin. SEO Ultimate 0.8 includes two new features: robots.txt editing and htaccess editing, ...
READ MORE
Using SEO to GEO Target Local Keywords
Do you GEO target keywords for your online audience? One of the great things about SEO is that you can Geo Target specific markets for maximum market saturation. Let's discuss ...
READ MORE
Enquiro's Golden Triangle of Relevance for Search Engine Click Throughs
Never underestimate the power of SEO and acquiring a top 3 position for multiple keywords in search engines. Since no two consumers think or search alike, the common keyword threads ...
READ MORE
Search Engine Optimization Keyword Management
There are three stages to managing keywords for an SEO campaign. The steps are (1) keyword research and discovery (2) preparation and (3) acquisition. What happens in between determines if ...
READ MORE
How do Term Frequency and Inverse Document Frequency Determine Relevance?
To understand SEO, you need to understand two things (1) the search behavior of motivated buyers and (2) what search engines deem relevant. Common sense coupled with insight to the ...
READ MORE
How Link Discovery Time Affects SEO
SEO Tips to Monetize Your Website
How to Transfer On Page Authority
Put Your New Google Page Rank To Work!
Strategies from the SEO Playbook
SEO Ultimate 0.8 Released!
Using SEO to GEO Target Local Keywords
Keyword Research and Search Engine Positioning
Keyword Management and Search Engine Optimization
SEO and Search Engine Algorithms

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “Squeeze Pages and SEO
  1. buy custom term paper says:

    These tips are good! To buy custom term paper and to implement all your dreams.

  2. gukster says:

    Great tips! Thanks surely be able to use it. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  3. gukster says:

    Great tips! Thanks surely be able to use it. I use squeeze page all the time. They are very effective. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  4. This article is great, thank you for sharing!

  5. these rules are really important. thes tips are a good complement an article on my blog

Comments are closed.