in Internet Marketing by Jeffrey_Smith

Love them or hate them Squeeze pages make people money based on “how they sell” more than “what they are selling”… Using SEO is great (for a finely-tuned offer), but if there is no conversion objective, call to action or value, sending traffic (no matter how vast) is a moot point.

direct-response-squeeze-pages

How Squeeze Pages Put the Squeeze on Your Wallet!

RULE #1:

Forget What You “THINK” you Know! If you are struggling to move products or services online, it’s time to put your ego in the back seat, forget about what you thought works and learn (from studying) offers from real people who make a living by positioning offers for consumers-in-need and study the cues they utilize to get people to whip out their credit cards or go to Paypal and “take action” day in and day out.

What tactics are prominent in the online conversion process for squeeze pages?

  • Benefits
  • Value
  • Countering Mental Objections
  • Reinforcing their Solution
  • Scarcity

and other proven online tactics.

RULE #2:

Implement the “Problem/Solution, Action/Reward” Modality: If you implement some form of online marketing on your website, there is always room for improvement. Let’s use http://growyourmartialartsschool.com/ as a case study (this is not an affiliate link) but since I used their site, the least I can do is link to it to show my appreciation for their layering process.

You can learn a great deal from observing the format of “how the sell” and lead your mind through a carefully selected process until every instinct yells “buy it now”, it’s a great value – if the offer (a) structured its mental argument properly (b) conveys immediate value (c) ignites your emotional impulse purchase or (d) appeals to your dilemma / circumstance – to solve your current problem. Often, you may observe affiliate marketing employs:

  • A keyword rich domain.
  • Minimal distractions for the theme (so you can focus on the offer).
  • Proper segmentation (in this instance a martial art schools who doesn’t know how to market themselves) and
  • Have a great price point (which they can scale) 1000 conversion x $27 = more seed capital to scale using multiple sites and products on auto-pilot.

Using this example, the $27 / month (less than a coffee a day) seems like nothing compared to “the value you get”. Disregard “what they are selling” just look at “How”.

This is an excellent example of what works on the web (since you may never see that visitor again) and they emphasize scarcity, and virtually counter every assumed mental objective and win the argument in every logical compelling variable of why you should buy their solution.

All that is missing is traffic (which is easy to jumpstart with PPC) when you find how your offer converts, you can spend up to ½ of the conversion amount per day to “get more traffic”, use other affiliates if you created the offer) or target specific keywords using SEO for immediate benefit (then stem into multiple keywords over time). Observe the action words such as:

  • How to (know how)
  • You will Receive (value-rich benefit)
  • A 4 step process (using numbers to convey specificity) to unify the left/right brain to reinforce and emotional impulse-purchase.
  • Act now (scarcity)
example-a

The appeal of "benefits" - in action

Another example of benefit-rich intro and follow up:

example-b

Stage 2- appealing to logic and emotion

This is copy that sells; love it or hate it – it works on a large population of those who stumble upon them. Despite how cheesy or tacky squeeze pages seem, they work and it’s not from the attractive designs they employ, it is the copy and format of the copy, the voice and the value they promise that set the tone for conversion.

So, the next time you consider scoffing at one, take time to study the undertones and determine which action reward modality you can put in place for your offers. 

Read More Related Posts
SEO Tips for Building Trust and Authority in Search Engines
When it comes to link building and SEO, it is a fairly safe assumption to state that search engines are a bit leery when it comes to getting cozy with ...
READ MORE
Other Ways to Measure SEO Results!
What are alternative SEO metrics (aside from rankings) you can use to determine if your SEO campaign is working? Quantifying the effects of your efforts is integral as you move ...
READ MORE
Google Search Engine Optimization Tips
Search engine optimization involves creating an optimal set of circumstances, metrics and conditions to produce viable shifts for specific keywords in search engines. Google is the most sophisticated search engine ...
READ MORE
Create Stronger Websites with Fewer Links
Today, we discuss how to create stronger websites and rank higher with fewer links using your own website as a pivotal dynamo for on page SEO. There is a distinct ...
READ MORE
Keywords, SEO and the Tipping Point
Search Engine Optimization (SEO), is all about understanding the subtle balance and nuances of action and reaction, cause and effect to successfully manage the tipping point for hundreds of keywords ...
READ MORE
Are Top 3 Rankings The New Top 10 for SEO?
We know that top 10 rankings are the objective for SEO and top 5 rankings are even more desirable, but have you seen the new array of top 3 results ...
READ MORE
SEO Tips To Optimize a New Website
What are the most critical SEO modifications to implement during the preliminary phases of optimizing a new website? Sitemaps and site architecture, links, naming conventions or D) all of the ...
READ MORE
User Generated Content
For the implementation of SEO, Search engines like themed, structured topical data with a logical and intuitive navigation and site architecture. The downside many webmasters face is not having enough ...
READ MORE
The Inevitable Cycle
Do you understand the correlation of cause and effect, supply and demand and the psychology of desire and fulfillment? While most struggling to make money online may not, those who ...
READ MORE
Don't Take Chances with Keywords
Diversifying your keyword portfolio is imperative for any SEO campaign. How many successful business models are vested in one client or only target one type of potential client for their ...
READ MORE
SEO Tips for Building Trust and Authority in
Alternative Ways to Measure SEO Results!
Google Search Engine Optimization Tips
How to Create Stronger Websites with Fewer Links
Keywords, SEO and the Tipping Point
Are Top 3 Rankings The New Top 10
SEO Tips to Optimize a New Website
SEO and (UGC) User Generated Content
How to Make Money Online:Give People What They
SEO Keywords: Use Diversity to Avoid Dependency

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

5 thoughts on “Squeeze Pages and SEO
  1. buy custom term paper says:

    These tips are good! To buy custom term paper and to implement all your dreams.

  2. gukster says:

    Great tips! Thanks surely be able to use it. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  3. gukster says:

    Great tips! Thanks surely be able to use it. I use squeeze page all the time. They are very effective. There is a sensational theme that has come out recently which makes life a whole lot easier. Check it out so you would have more options. http://www.optimisepress.com/.

  4. This article is great, thank you for sharing!

  5. these rules are really important. thes tips are a good complement an article on my blog

Comments are closed.