in Internet Marketing by Jeffrey_Smith

Deep Links and Deep LinkingHave you ever wondered why certain keywords rise faster than others? or what to do when Keywords plateau in the search engine result pages?
What to Do When Keywords Plateau in the SERPs, by SEO Design Solutions.
After performing SEO on thousands of websites over the years, you are able to discern distinct patterns that all affect why a keyword ranks and where.

For example if a website is older than 4 years old, it has gained a natural degree of trust (if the tags were follow, index and not blocked by robots.txt). Sites that have gained trust for example have certain privileges that younger websites do not (they react to link building with less effort due to trust).

Although these observations are based on personal trial and error, circumstances such as:

  • keyword discovery time (how search friendly the site providing the link is)
  • the age, authority and link from the site providing the backlink (if the link is to the domain name or anchor / keyword)
  • the amount of topical content on the target site
  • if the page was static or dynamic
  • how prominent the keywords are (a) within the site and (b) in relation to the page in question

Topical relevance is a plus (having clusters of information on a topic) however, sometimes there is no way around waiting for certain factors to age and rise above their algorithmic quarantine like repression in the SERPs.

I have seen phrases that had hundreds of thousands of competing pages acquire a ranking with moderate effort and other keywords or phrases with ten thousand competing pages take months (even though is it a less competitive phrase).

The point is, if a keyword plateaus (gets stuck after rising so far) then you can always look at some of the primary metrics used for producing rankings to assess which action to take to remedy the situation.

For example, if you are able to get a keyword to appear from off the grid (not in the top 1000 pages) and have it scale 900+ positions then fizzle out and get stuck somewhere in the 30’s (on the 4th page of search engines). Then it is time to review the timeline and conditions you utilized to create the proper finesse to allow it to scale the last few pages and reach the top 10.

Performing things like:

  • determining how many inbound links are flowing to the page from internal links
  • determining how many inbound links are linking to the page
  • which percentage of the keywords leading to the page overlap with the target phrase
  • if you need to refine the on page factors such as titles, meta data, increase the density of the keyword, adjust the prominence, add bold or H1 tags
  • going back to older links and flowing fresh link weight to them to pass more link weight to your pages

So, we know that the ratio of links in to links out to a page and the site, the age of the site providing the link, the age and authority of the aggregate sites and what amount of link juice they pass, the on page factors, the amount of internal links and the quality of the content all have an impact on the algorithm.

However sometimes, if you just let things take their course (the real ingredient of SEO, time and synchronicity) you will find that even the most competitive keywords eventually give way and rise to the top if you are aware of the nurturing process.

The takeaway here is (1) start with a stable platform that is easily crawled by search engine spiders (2) get the on page factors as solid as possible from the onset, build each page to rank for a specific range of 2-3 keywords and variations and (3) build links moderately over time (12-35 inbound links per page) to acquire a keyword that is competitive.
 

Read More Related Posts
Use Compelling Tags for All of Your Pages 1) The tags you use to describe something give it legs online and the ability to rank or tank in search engines. Use ...
READ MORE
Viral marketing is nothing new, but as all things SEO and web 2.0 it takes time to rise above the antiquated methods of the past from a traditional advertising perspective. ...
READ MORE
Search Engine Optimization, Fad or Fact An increasing number of businesses are beginning to realize that not using your website to it’s full potential is essentially not the best idea. ...
READ MORE
10 Steps to Successful SEO Campaigns
Since there are clearly defined steps in an SEO campaign, following an SEO blueprint is one way to keep on track and maximize results. This effectively is known as taking ...
READ MORE
SEO Hosting: What You Need to Know
Google Rankings are based on finding the "most relevant" websites for keyword searches. Shared Hosting plans have many features - disk space, bandwidth and programming languages supported - that will ...
READ MORE
Landing Pages and the Value of Propositions
During the several hours of perusing the internet each day, I come across many value propositions. Like most web surfers, I can't help but try my luck at winning a ...
READ MORE
How to Develop Domain Authority With Deep Links
Search engines view each page in your website as a unique micro-site. As a result, each page can rank on its own accord if the appropriate signals are created. Building ...
READ MORE
Does Your Website Have a Content Development Plan?
What happens when your pages go stale and there are no fresh or authoritative links to “validate” your websites' relevance score to search engines through the “query deserves freshness” model? ...
READ MORE
Puzzled About Landing Page Performance?
The saying you can lead a horse to water, but can’t make them drink is the equivalent of bringing a visitor to a landing page through paid search, banners, contextual ...
READ MORE
20 Tips to Curb SEO Frustration
Need a way to curb frustration while you are waiting for your SEO and rankings to kick in? Try implementing any of these 20 basic SEO tips to cut down ...
READ MORE
5 Things Seo Companies Won’t Tell You
Link Baiting, Viral Marketing & Creating a Web
Does your website need SEO?
10 SEO Tips to Start an SEO Campaign
How Could Your Hosting Company Hurt Your Google
Landing Pages: The Value of Propositions
How to Develop Domain Authority With Deep Links
Does Your Website Have a Content Development Plan?
Why Most Landing Pages Fail
SEO Tips to Shorten Time to The Top

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

6 thoughts on “What to Do When Keywords Plateau in the SERPs
  1. I Have Read this and very Nice Tips Thanks For You Give This Type Information

  2. Jason says:

    Having this problem right now, although my pages are in the top 10 for the desired keywords, they just refuse to move up any higher. Closer inspection yields that the top site has link spam all over his home page and alt attribute with my kwds in them on images that are not related to the kwd at all – and he’s been #1 for the past 4 weeks !! Can’t believe that this stuff still works sometimes.
    Anyway, concentrating on relevant link building and content got me where I am, so more of the same should eventually get me in the top 3.

Comments are closed.