in Internet News by Jeffrey_Smith

We know that top 10 rankings are the objective for SEO and top 5 rankings are even more desirable, but have you seen the new array of top 3 results displayed in the Google search engine result pages?

top-3-rankings

In addition to Universal Search (blended results from news, videos, blogs and RSS Feeds) a new version of miniature sitewide links (see image below) as an expanded array of results for Google suggested search as well, which has increased the amount of stemmed related searches located at the bottom of the page, now there is a new format appearing on specific searches.

mini-sitewide

It appears to be a search within a search based on a semantic variation of the root phrase or modifier (word used as a qualifier, prefix or suffix). Subtle changes such as these could modify search behavior by supplementing key search phrases with suggested search alternatives. As an SEO, things such as these represent the ability to hone a competitive advantage by determining which secondary and tertiary keywords stem from the more competitive keywords and key phrases.

Instead of a typical listing of top 10 results (I searched for Natural SEO) and after the third result, there is a line divider with a header indicating; See results for Organic SEO and proceeds to list the top three results for Organic SEO. Ironically after those three results, another line divider is present and another 7 search results appear for “Natural SEO” for a total of 13 results on that page (split between two search terms).

Now, I know it says results 1-10, but not to find fault I have to infer that in this instance, there are 13 results on the page. Google is amazing for their diversification of universal search results in an attempt to determine which format is most suitable for the masses.

The notion that the algorithm is displaying additional synonyms for root keywords and incorporating another search within a search could translate to dramatic increases in click through traffic for secondary unintentional keyword combination’s.

The takeaway is that keywords are the lifeblood of any website and the more overlapping relevant keywords your website appears for that are related to a theme, the higher your chances are for conversion from qualified traffic. If you can lock in the ranking factors that signify relevance for a competitive array of phrases, your dependency on primary keywords diminishes.

By spending time conducting searches related to your primary keywords, you can add another layer to heuristic analysis through keyword research by actually searching the search engine result pages manually to find hidden gems.

Example of Related Search Results at the Bottom of Search Engine Result Page

related-search

This tactic will allow you to find multiple (missed opportunities) which you can employ to hedge yourself by reverse engineering less competitive keywords (the low hanging fruit) for terms that automatically appear in the related search feature for more competitive keywords.

For example, even though we are not there yet for the root phrase search engine optimization, we are in the top 10 for a keyword that appears as a suggested search for search engine optimization pricing (which is just fine with us, since this is an actionable search term for prospects ready to purchase).

Layering SEO efforts with related keywords is one method used prominently by SEO’s as a way to gain traction for a theme while chipping away at the root. It is a derivative of keyword stemming and occurs naturally in search engines when a website either receives an influx of traffic, links or gains authority on a topic.

So, by optimizing keywords like search engine optimization services, search engine optimization company, search engine optimization cost, etc., you are unintentionally closing in on the root phrase search engine optimization. For more about keyword stemming and how to create it, here is a post from the past about optimizing your site for multiple keywords

Read More Related Posts
SEO or Authority, Which is Better?
Rome was not built in a day, neither was a top ranking using SEO. Each keyword has a threshold that search engines and the competition have set, finding it and ...
READ MORE
Use Compelling Tags for All of Your Pages 1) The tags you use to describe something give it legs online and the ability to rank or tank in search engines. Use ...
READ MORE
A New Approach to SEO
The SEO Tips category on the SEO Design Solutions blog is gaining momentum as a definitive ‘quick and to-the-point’ tactical overview of search engine optimization and SEO techniques. Although this ...
READ MORE
Getting Back to Page1
Have you ever checked Google and your most cherished SEO ranking was missing in action? Even more disturbing, there is some unforeseen new website or several new sites in your ...
READ MORE
minimize links on templates
While providing an SEO consultation a few days ago, the client had a severe problem with bleeding ranking factor from using recurring elements of navigation on the sidebar of their ...
READ MORE
Short-Term Gain or Long Term Growth? Which is More Important?
Search engine optimization requires patience to manifest results. Unlike other more immediate forms of marketing and promotion, SEO requires a delicate balance of constant refinement, flexibility and perseverance required in ...
READ MORE
Sacrificing Content for Relevance using SEO
Sometimes you have to "make sacrifices" to keep your website lean, relevant and mean. Every time you add content to your website, the global term weights shift within that site ...
READ MORE
Are we on page one yet?
It’s understandable why many feel the same way as the woman in the picture about organic SEO. You'll need patience to see results and cultivating enough patience to reserve judgement ...
READ MORE
Getting Back on Track After the Google Mayday Aftermath
If you spend as much time analyzing the SERPs (search engine result pages) as we do for the purpose of proactive SEO planning, you are bound to catch patterns or ...
READ MORE
SEO, Is It All About Links? Not Anymore
With so many new algorithms being adjusted, modified or replaced altogether, between the cached version of the SERPs (search engine result pages) and the actual index there are obvious discrepancies leaving ...
READ MORE
SEO or Authority, Which is Better?
5 Things Seo Companies Won’t Tell You
A New Approach to SEO
SEO Tips for Getting Back to Page 1
SEO Navigation Tips for Websites
SEO Positioning or Market Share, Which Matters More?
Sacrificing Content for Relevance using SEO
10 SEO Tips to Shorten the Time to
SEO Tips for the Google Mayday Algorithm Aftermath
SEO, Is It All About Links? Not Anymore

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

7 thoughts on “Are Top 3 Rankings The New Top 10 for SEO?
  1. SEO India says:

    Great Post! It’s really helpful me in page ranking…Thanks…

  2. lawrence says:

    Thanks for sharing the very useful wonderful tips about listing in top positions in google.

  3. ishwar says:

    Thanks for sharing the very useful knowledge

  4. navneet says:

    i reat here and i prased

Comments are closed.