Google Acquires Like.com Visual Search Engine

In another vertical approach to scaling the web, Google confirmed their purchase of like.com here on the Google Operating System Blog earlier today.

Coupled with the visual search functionality like.com presents, if /when they apply this platform on a large scale, Google stands to benefit from scaling this feature set into a variety of potential commercial features.


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Here is a video from the SEO Design Solutions Blog archives, when we selected like.com for an SEO case study to reverse engineering and assessing the strength of a competitor’s website using SEMRush, Xenu Link Sleuth and other data mining SEO Tools.

Although the context differs from the topic of the acquisition, the takeaway here is Google gained a significant specimen to dissect, as like.com is also an e commerce ranking juggernaut (with thousands of products, brands and rankings) using its sheer volume and on page prowess to devour markets one product at a time.

like.com traffic graph

over 90,000 keywords driving over 1MM Unique Visitors Per Month

It is strategies like this that shake the very foundation of the web. Google gets a powerful aged/authoritative  e commerce, visual search technology and a super affiliate publishing platform all-in-one.

One acquisition now (in the hands of the most powerful online company ever created – Google) could represent life-changing implications later through the trickle down effect,  (much like Youtube.com which is now the #2 search engine with over 2 billion impressions being served daily) due to the viral appeal and dynamic scalability Google can infuse.

Personally, I like like, but who knows what it will look like or what features will be borrowed, re-purposed or how this acquisition could change search as we know it.

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2 Comments

  1. jo
    Posted August 24, 2010 at 5:21 am | Permalink

    the like.com link above does not work. (think it has a space in)

  2. John
    Posted August 28, 2010 at 4:59 am | Permalink

    Seems Google will buy/acquire just about each and everything that has slightest potential to pose a challenge to its hegemony in the search industry – sans BING.

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