Coupled with the visual search functionality like.com presents, if /when they apply this platform on a large scale, Google stands to benefit from scaling this feature set into a variety of potential commercial features.
Here is a video from the SEO Design Solutions Blog archives, when we selected like.com for an SEO case study to reverse engineering and assessing the strength of a competitor’s website using SEMRush, Xenu Link Sleuth and other data mining SEO Tools.
Although the context differs from the topic of the acquisition, the takeaway here is Google gained a significant specimen to dissect, as like.com is also an e commerce ranking juggernaut (with thousands of products, brands and rankings) using its sheer volume and on page prowess to devour markets one product at a time.
It is strategies like this that shake the very foundation of the web. Google gets a powerful aged/authoritative e commerce, visual search technology and a super affiliate publishing platform all-in-one.
One acquisition now (in the hands of the most powerful online company ever created – Google) could represent life-changing implications later through the trickle down effect, (much like Youtube.com which is now the #2 search engine with over 2 billion impressions being served daily) due to the viral appeal and dynamic scalability Google can infuse.
Personally, I like like, but who knows what it will look like or what features will be borrowed, re-purposed or how this acquisition could change search as we know it.