in Internet News by Jeffrey_Smith

On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know it for SEO’s and webmasters alike.

Google PageRank Update June 27,2011

Google PageRank Update

While this event may not carry significance for non-SEO types, for affiliates, webmasters or internet marketers vested in the process of percolating new sites (to develop more on page authority), spawning PageRank on their new domains invariably augments long-term SEO efforts (by creating a higher degree of referential integrity)  for internal pages to circulate link weight, which in turn can produce rankings.

While the argument of PageRank and SEO spans a dozen years, PageRank is merely one facet of the metrics which impact a website’s search engine position. While the traceable elements are arguable (whether there is any significant benefit or not) try outranking a PR 6 page with your new domain, sure, it can be done, but much easier if your pages and / or site has PageRank to push into internal pages as well.

Thinking of PageRank and indexation as a necessary layer of the SEO process, leveraging internal pages with high PR (PageRank) can tremendously augment off page SEO efforts (minimizing the number of inbound links from other websites to a mere fraction than without).

Consider it from a collective point of view, for each page that is replete with PR (PageRank) in your website, that is one less page that is sagging in the site  architecture (as a viable fulcrum for future rankings).

Once you consolidate those strong internal pages using the buddy system (linking to theme relevant pages with theme relevant internal links) can catapult a lackluster page from page 6 into the top 10 or top 5 results “the spotlight in search engines”.

The takeaway about PageRank is, try to leverage the link equity on the page by minimizing excessive links on leaky pages (pages with more than 50 outbound / internal or external links). By capping links on the stronger pages, you consolidate more link equity (PageRank and Link Flow) to a smaller number of pages.

This allows you to concentrate anchor text on pivotal landing pages or link to other equally important category pages (to spawn more rankings). Yet, if you neglect to use PR in your own website effectively, you will have to get more link equity from outside the website to create enough trust to enter the realm of the most lucrative keywords.

The higher the PR of the opponent holding the #1, 2 or #3 spot, the more concentrated your efforts have to be to wrestle that position from them. Think of it as more of an insulator (like a moat around a castle). The stronger the PR of the pages above you, the more relevance and / or higher relevance score you will need to push past them.

One of the quickest ways to scale your pages collective relevance score is through selective, themed internal linking (i.e. linking from homepage to categories, categories to brand or product pages and supporting articles to category pages).  For a more visual example, see Sue Bell’s video on Silo Site Architecture.

Scaling your sites PR, age, authority, supporting pages and relevance are critical ingredients for producing viable, resilient, long-term rankings. Don’t let the naysayers convince you that PageRank doesn’t matter, it all depends on how you look at it. It matters if you know how to use it (to defend a ranking or create one). The only difference is which side of the equation you are on (trying to get ranked for a competitive keyword or holding your space and defending it from others taking your spot) and if your pages have it (PageRank) or do not.

If it matters, keeping a trim navigation and capping links to under 50 per page is more than enough to pass it around a smaller cluster of powerhouse landing pages. That is, if you are leveraging internal links properly. 

Read More Related Posts
Select the Page in Google Analytics to View
If you are trying to appease search engines and optimize your content through SEO, then why not look for insights from the trail they leave behind to reverse-engineer the way ...
READ MORE
Out with the Old and In with the New! I know many of us can be stubborn when considering jumping on the band wagon to any new fad, trend or trumped ...
READ MORE
Market analysis is a necessary step for anyone considering SEO. You need to know (1) who the major players in a given industry are (2) what strategies they have at ...
READ MORE
Gaining Attention/Market Share through Value Based Conversion
In an attempt to corner “the attention market”, utilizing competitive market intelligence in tandem with practical investigation one can increase the trajectory of happenstance to funnel traffic and engagement to ...
READ MORE
Keywords from the Wonder Wheel
How many layers deep are you linking for your websites link building campaign? You often hear about the various tiers of optimization and the types of SEO tactics used by ...
READ MORE
Which keyword will hook the best consumer?
There are two critical facets to any SEO or SEM campaign (1) the keywords you target and (2) how effective they are  for producing tangible sales,  leads, opt-ins or their ...
READ MORE
Uno Cycle
Almost fooled you on the headline to this post, the fact is, traffic is the objective and with the proper SEO, it is the result; but not all traffic converts ...
READ MORE
How to Double Up on Traffic and Conversions
Where you rank matters! And whether or not your listing is above the fold in natural search results or on page two or beyond impacts the click through rate. The ...
READ MORE
Consolidating On Page SEO with Content, Navigation and Links
The first and most powerful source for SEO and rankings is your own website. A website deploying topical content, tiered site structure (keeping hops to 3 or less for critical pages) ...
READ MORE
Important SEO Factors for Achieving Higher Rankings
Search engine optimization and it's application is just as much an art as much as a science. The scientific aspects are things like meta tags, h1-h6, the meta description, internal ...
READ MORE
SEO Tips To Reverse Engineer Ranking Algorithms
Search Engine Optimization
Market Analysis: How to Discover Your Competitors Keywords
Gaining Attention/Market Share through Value Based Conversion
SEO Tips to Give Stuck Pages a Push
Find the Best Keywords to Bait New Consumers
Who Needs SEO If You Have Traffic?
How to Double Up on Traffic and Conversions
Consolidating On Page SEO with Content, Navigation and
Important SEO Factors for Achieving Higher Rankings

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Google Updates PageRank on the Heels of Panda 2.2
  1. I think internal link shaping has become more imporant than ever. It’s exceptionally powerful on larger sites.

Comments are closed.