in Internet News by Jeffrey_Smith

On the heels of the Panda 2.2 a document classifier (digital quality rater) machine learning algorithm, Google unleashed a long-overdue PageRank update to shake up the web as we know it for SEO’s and webmasters alike.

Google PageRank Update June 27,2011

Google PageRank Update

While this event may not carry significance for non-SEO types, for affiliates, webmasters or internet marketers vested in the process of percolating new sites (to develop more on page authority), spawning PageRank on their new domains invariably augments long-term SEO efforts (by creating a higher degree of referential integrity)  for internal pages to circulate link weight, which in turn can produce rankings.

While the argument of PageRank and SEO spans a dozen years, PageRank is merely one facet of the metrics which impact a website’s search engine position. While the traceable elements are arguable (whether there is any significant benefit or not) try outranking a PR 6 page with your new domain, sure, it can be done, but much easier if your pages and / or site has PageRank to push into internal pages as well.

Thinking of PageRank and indexation as a necessary layer of the SEO process, leveraging internal pages with high PR (PageRank) can tremendously augment off page SEO efforts (minimizing the number of inbound links from other websites to a mere fraction than without).

Consider it from a collective point of view, for each page that is replete with PR (PageRank) in your website, that is one less page that is sagging in the site  architecture (as a viable fulcrum for future rankings).

Once you consolidate those strong internal pages using the buddy system (linking to theme relevant pages with theme relevant internal links) can catapult a lackluster page from page 6 into the top 10 or top 5 results “the spotlight in search engines”.

The takeaway about PageRank is, try to leverage the link equity on the page by minimizing excessive links on leaky pages (pages with more than 50 outbound / internal or external links). By capping links on the stronger pages, you consolidate more link equity (PageRank and Link Flow) to a smaller number of pages.

This allows you to concentrate anchor text on pivotal landing pages or link to other equally important category pages (to spawn more rankings). Yet, if you neglect to use PR in your own website effectively, you will have to get more link equity from outside the website to create enough trust to enter the realm of the most lucrative keywords.

The higher the PR of the opponent holding the #1, 2 or #3 spot, the more concentrated your efforts have to be to wrestle that position from them. Think of it as more of an insulator (like a moat around a castle). The stronger the PR of the pages above you, the more relevance and / or higher relevance score you will need to push past them.

One of the quickest ways to scale your pages collective relevance score is through selective, themed internal linking (i.e. linking from homepage to categories, categories to brand or product pages and supporting articles to category pages).  For a more visual example, see Sue Bell’s video on Silo Site Architecture.

Scaling your sites PR, age, authority, supporting pages and relevance are critical ingredients for producing viable, resilient, long-term rankings. Don’t let the naysayers convince you that PageRank doesn’t matter, it all depends on how you look at it. It matters if you know how to use it (to defend a ranking or create one). The only difference is which side of the equation you are on (trying to get ranked for a competitive keyword or holding your space and defending it from others taking your spot) and if your pages have it (PageRank) or do not.

If it matters, keeping a trim navigation and capping links to under 50 per page is more than enough to pass it around a smaller cluster of powerhouse landing pages. That is, if you are leveraging internal links properly. 

Read More Related Posts
Manage Your Websites Reputation
When you think of the word reputation, you immediately think of reputation management instead of managing the primary keywords your website ranks for and how search engines define your website. However ...
READ MORE
The SEO Darth Vaders of the Dark Side Vs. Derek Powazek
Last week Derek Powazek ruffled a few feathers in the SEO industry with a rant, and as much as I would have like to roast on Derek, I chose to ...
READ MORE
SEO Tips for Sitemaps
Just like the real world, you have to crawl before you walk, the same applies for SEO and getting pages indexed in search engines that need to be crawled and ...
READ MORE
How To SEO: Off Page SEO Tips
Today I would like to share a brief off page SEO technique that allows you to (1) secure a specific keyword in the SERPs as well as (2) promote keyword ...
READ MORE
Is SEO Like Real Estate?
With so many analogies to select from, drawing parallels across multiple industries to describe specific aspects of SEO often aids the process of elaborating similar concepts. Today's analogy for search ...
READ MORE
SEO for Dummies
If you’ve made it to this page, you’ve probably done at least some preliminary research on SEO. You might have mastered the concept of link flow or the art of ...
READ MORE
SEO Tips To Optimize a New Website
What are the most critical SEO modifications to implement during the preliminary phases of optimizing a new website? Sitemaps and site architecture, links, naming conventions or D) all of the ...
READ MORE
SEO, otherwise known as search engine optimization is a practice which involves streamlining the structure, contents and composition of your web pages to include signifying elements that search engines identify ...
READ MORE
WordPress SEO Plugin SEO Ultimate Version 1.9 Released
The WordPress SEO plugin from SEO Design Solutions has been upgraded once again. This release adds the unique functionality of tag editing for category archives and Category archives are ...
READ MORE
Do You Buy, Sell or Earn Website Traffic?
The battle between contextual editorial traffic and blatant sponsored or promotional content is a struggle of polarities between businesses and search engines. The question is, do you buy, earn or ...
READ MORE
Manage Your Websites Reputation
The SEO Darth Vaders of the Dark Site
SEO Tips for Sitemaps
How to SEO: Off Page Optimization Tips
Is SEO Like Real Estate?
SEO For Dummies
SEO Tips to Optimize a New Website
SEO Alone is Not Enough
SEO Ultimate WordPress SEO Plugin Version 1.9 Released
Do You Earn, Buy, or Sell Traffic?

About Jeffrey_Smith

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

2 thoughts on “Google Updates PageRank on the Heels of Panda 2.2
  1. Glen Woodfin says:

    I think internal link shaping has become more imporant than ever. It’s exceptionally powerful on larger sites.

Comments are closed.