On the herald of this monumental day, you are either skimming your analytics in shock (from traffic missing in action) or celebrating in praise (from new found keywords) making their debut as the ripples of the information retrieval infrastructure get swapped out from Yahoo’s algorithm to Microsoft’s Bing search technology.
For those who were aware of Yahoo and Bing merging, this is no surprise; however, for the rest of the online populace, the changes appear to be present in various data centers showcasing the new consolidated search engine result pages for keywords in Yagoo and Bing. Now is the time see for yourself if your keywords have been promoted or taken a dip by simply conducting comparison searches to see if the similarity in the SERPs (search engine result pages) has made it to your part of the country or you are still viewing a stale cached copy of Yahoo’s algorithm.
and now for Yahoo’s rendition…
Note the the same SERPs (search engine result pages) in both search engines. With anticipation at an all time high, we all knew they would flip the switch sooner or later and for those of you who already enjoy great search engine rankings on Bing, then this is genuine boon for your business.
For those of you who already enjoy prominent search results on Yahoo, its back to SEO basics and time to optimize for this new/ up-and-coming platform destined to rival Google for search dominance in the next 5 years.
What is uncertain is, if this was only a test and we merely caught a glimpse of things to come, or is this the official roll-out of Bing results in Yahoo as the two companies join forces.