Link Popularity and how it pertains to your pages is a key metric in the relevance model of search engines. Just like high school, it was all about popularity and getting in with the clique. Somehow this characteristic carried over into search engines and how they assess your site.
They say that beauty resides within, similarly, … Read more »
I Just wanted to share a quick strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it).
Since the value of links is all based on the collective … Read more »
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link.
Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater value … Read more »
Deep links are an important strategy in SEO. Ratios such as the number of deep links to non optimized links are a fundamental mathematical equation that determines the percentage of inbound links from other sites to pages other than your homepage.
Using deep links both internally to link to relevant content from a topical page and … Read more »
One thing is certain, search results do not magically appear in the top 10 search engine result pages “for competitive keywords” on their own consent. In addition to great content, “it truly is a balancing act between link diversity, link velocity and link volume”.
For virtually every search you conduct online, a large percentage of the … Read more »
When it comes to link building and SEO, it is a fairly safe assumption to state that search engines are a bit leery when it comes to getting cozy with your content. That is in fact, until you run the gauntlet and emerge squeaky clean after a spell of due diligence.
Authority Link Building … Read more »
Depending on your link building and development strategy, finding the right link velocity (the rate in which you acquire or lose links) can determine how your pages rank respectively in search engines.
Although the title may sound like a jingle, all clichés aside, building the ideal quantity and type of links each month to maintain … Read more »
It may not always seem like you against the world, when it comes to promoting your website, but on one level, it is simply a fact. So, how can you breathe new life into old pages and get the most wear from your content? The answer, aged pages and fresh links.
Aged pages have passed the … Read more »
The world wide web is just that, world wide and more than anything, sometimes thinking local and acting global can be the key to unlocking hordes of authority links that you may not have even considered.
Just like Google and Yahoo are a veritable global consortium, their vast networks and reach span from sea to shining … Read more »
This is the short version of Optimizing the “Most Searched Keywords” to Target you Niche amply renamed Optimizing your site for the Most Searched Keywords (condensed version). Click here for the longer version of this post.
Based on your link building strategy, you have the opportunity to focus on highly competitive terms with inherent high … Read more »
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