November 7, 2011 – 8:10 am
Aside from enjoying using the word “obfuscate” in a sentence, the meaning is clear for SEO when considering link building. Obfuscating links for the purpose of optimization simply means adding variety and switching things up (with your links) to avoid a pattern. In this context, the pattern is anchor text obviousness (linking to a page [...]
While link building is an important for SEO, the million dollar question is, are your building the right type of links for your website? The truth is, not all links are good for your website and not all links are created equal. Depending on (1) your website (2) the keywords (3) your competition and (4) [...]
Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to identify and potentially penalize overtly excessive or frequent occurrences of inbound anchor text that appear “unnaturally” or en mass. Simple But Effective Link Building [...]
February 18, 2011 – 8:19 am
Building links for SEO is part of the process, but not the entire process for acquiring a competitive keyword in search engines. Below are “links” (no tens inpunded) to informative posts from the past on the topic from SEO Design Solutions. There are different types of links that have different functions. Some drive traffic, some [...]
Today’s SEO tip is a link building strategy based on how to promote keyword stemming (ranking a page for multiple keywords). Specifically this tactic pertains to anchor text selection and execution. Keep in mind, Google ranks pages not websites, hence the more authoritative a page is (based on other internal pages and links or deep [...]
A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling links, and breathing links. And for good reason – the majority of the search engines tended to award the websites that had most backlinks, no [...]
Let’s talk about links. Information retrieval and SEO have a sympathetic relationship, however, built within the fabric of search engine algorithms are specific filters (such as null sets) that when they observe a high frequency of a specific metric have a tendency to dampen or normalize its influence – particularly pertaining to links. This is [...]
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of tactics at your disposal never hurts when applying the “think before you link” motto. Whoever said links are not important for search engine optimization are [...]
April 26, 2010 – 12:18 pm
The purpose of this document is to (a) identify the various types of links (b) calculate their impact on search engine rankings and (c) provide an overview of the various metrics and link types to create a protocol for SEO best practices. Which types of links are effective for SEO and why? Link building and [...]
Links are the fabric of the web, both internal and external links are instrumental for moving from both one page to another or from website to website; but the real questions is, how do links impact SEO? Internal links communicate prominence and preferred champion pages from orphaned (less important) pages within a website. External links [...]
January 12, 2010 – 12:48 am
When it comes to SEO,you can’t let impulsive behavior encourage you to push the envelope too hard. Remember the old saying, “slow and steady wins the race”… Nothing has ever had more significance than when it comes to building links. There is something to be said about building a natural link velocity and not building [...]
January 8, 2010 – 8:41 am
Knowing how to find what you are looking for is the underlying premise of SEO. Link building requires diversity, but not all links are created equal; which leads to the next point. In order to separate the wanna-be directories from the the real powerhouse domains, you will need to understand how to search for them, [...]
December 12, 2009 – 3:33 pm
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a stable and trustworthy link profile for your website. First, we discuss a brief synopsis of the more common types of links and link building [...]
November 6, 2009 – 7:09 am
Today’s SEO tip is about using citation and search modifiers to find creative solutions for link building. Citation (a websites footprint or popularity matrix) is a prominent principle used by search engine algorithms to assess importance. Hence, authoritative links in to the quantity or percentage of links out a domain has, determines how much link [...]
October 14, 2009 – 8:21 pm
Which is more important for SEO, building links from other sites or building relevant content and internal links within your own website to develop authoritative topicality and rankings? Does building links for search engine optimization always imply getting other sites to link to yours or the target site in question? Not, necessarily. When PageRank was [...]
September 15, 2009 – 5:05 pm
After stumbling across a competitors attempt at link building, let’s just say that now I know why Google enforces quality control in context to contrived off page SEO and off page ranking factors. Out of professionalism, no names will be revealed, let’s just say that the companies grasp of the English language was pushing the [...]
August 18, 2009 – 12:19 pm
There are two primary methods used in SEO and link building to produce rankings for competitive keywords using internal and external links. Internal links are links occurring from one page in a website to another “typically from the body area” contextually using keyword-rich text. However, links within primary and secondary navigation also carry weight for [...]
Don’t let the craving for links from other websites sabotage your SEO campaign. Make no mistake that backlinks (links from other sites) are great for producing rankings, but if you inflate them disproportionately with an unnatural link velocity, all of your SEO work could be in vein if the website gets penalized or deindexed from [...]
Is it better to acquire a spike of links to aid on page SEO, or is it better to apply a drip-down philosophy of stability over time to climb to the top of search engines? We know that search engines employ an array of advanced mathematical equations to determine if artificial metrics (such as spam [...]
Search engine optimization (SEO) is a means to streamline your website to rank higher in search engines. One aspect of SEO relies heavily on the assessments of links (what anchor text is used, is it coming from a page with authority, is the link trusted, when what it built, etc.) to sculpt on page relevance [...]
Aside from creating new content based on competitive keyword research or optimizing existing web pages, one of the most integral facets of SEO is deep linking. Deep linking involves building a plethora of related links to a page to specify to search engines that THIS PAGE is worthy and relevant for advancement in the index [...]
For those unfamiliar with SEO, the title tag is a primary method to communicate and convey the subject and topic of your page. In addition to the title appearing in the SERPs (search engine result pages) as the call to action, it also serves as the title for the snippet (which is typically 255 characters [...]
Just like getting in on the ground floor of any opportunity makes perfect sense, when it comes to link building and SEO, things are no different. In fact, there is nothing like aged links from relevant sources to separate your website from the hordes of competitors who are vying for the same SERP (search engine [...]
SEO involves a combination of on page and off page factors which produce a distinct effect (a higher ranking for specific exact match and broad match shingles). Therefore, instead of topically breezing over them in vague reference, let’s dig deeper into how search engines work and how you can craft your content, topical theme and [...]
January 28, 2009 – 10:28 am
Most pages in your site are limited to being placeholders due to lack of external link weight. After your internal links are SEO friendly, it’s time to shift the focus to the quality and quantity of deep links / link per page. Why is it that the home page is typically the strongest page in [...]
January 11, 2009 – 10:39 am
Search engine optimization (SEO) embraces multiple facets to produce viable shifts in rankings for specific keywords for the website in question. One of those facets is link building (a metric that uses link popularity and the authority of the referral to dictate a pecking order). We all know SEO and positioning are important, but what [...]
December 10, 2008 – 9:46 am
Link building is a crucial component to SEO. Each link on a page tell search engines a little more about the context and purpose of your website. Given the nature that links exist as a method for an individuals (or search engine spiders) to grasp more information on a topic as a reference. You’ll want [...]
November 27, 2008 – 9:57 am
Competitive market intelligence (the availability or lack thereof) is where 90% of the battle for search engine positioning is won or lost in search engines. SEO is about opportunity and hard work, but without the right information, your website will only reach a fraction of its potential. Like most websites that rely too heavily on [...]
November 23, 2008 – 10:02 am
With the various seasons of change that apply to SEO and link building, one thing is certain, some SEO methods and techniques will continue to work, and others, simply will not. In the constant battle to regulate quality control, Google, Yahoo and other search engines have raised the bar pertaining to standards when gauging the [...]
October 30, 2008 – 8:56 am
When it comes to SEO & link building, there are so many factors to equate that it’s difficult to communicate with clients the direct impact of how a link will be measured after indexing. Links come in many shapes and sizes, internal, one way, reciprocal, editorial or contextual, etc. Not that we are laying claim [...]
October 21, 2008 – 8:58 am
With all of the controversy about link building (to link or not to link), backlink mining, and link metrics, determining whose links are bigger than the others resounds throughout the web much like our schoolyard days, when you would hear kid’s touting “oh yeah, well my dad is stronger than your dad or my brother [...]
October 8, 2008 – 8:56 am
For those unfamiliar with deep links and deep linking, from the standpoint of link building the inbound links (links from other sites) are considered deep links when the anchor text (the text in the link) are directed at a page other than your homepage. Sites with a high ratio of deep links have a tendency [...]
September 9, 2008 – 8:34 am
Since link building is one of the most important aspects of SEO, let’s take a minute to revisit some very important link building and website optimization tactics. Trust, timing and authority are three metrics that impact the target site for building links. Sites that rank at the helm of search engines (above the fold on [...]
Link building is a time consuming and creative endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating a stable and trustworthy link profile for your website. First, a brief synopsis of the more common types of links and link building that one typically [...]
Since links are the fabric of the web and they allow us to move from page to page and site to site, they also play a crucial role in deciphering the context of your site when analyzed from outside sources (particularly from search engines). Call it osmosis, link transference or what you like, the fact [...]
Link building is a crucial part of SEO. Without external or inbound links otherwise known as off-page optimization, your pages will be challenged to reach the proper launch velocity. The proper balance of off-page and on-page optimization (refinements to content, titles, site architecture, code and internal linking) create the necessary components for relevance and acquiring [...]
I just wanted to touch lightly on the value of content development and building links. The quandary about SEO and link building can be summarized in one sentence. Links equal more opportunities for traffic, traffic equals more opportunity for links. Just like many ancient relics that grace us to this day, quality can stand the [...]
Search engine optimization encompasses link building as one of the cornerstones of off-page optimization. Off-page optimization deals with the number of inbound links a site receives from other websites and how they reference and link to the target site. Before you look outside of your own site for links, harvesting the “link equity” and internal [...]
Who you link to matters! A great deal can be said about your site by observing the company you keep. Linking by affinity can augment or impede search engine positioning. Although search engines are essentially transparent in their functions, your site however is not. In addition to who links to you, were you aware that [...]
What do Newton’s Law of Physics and link building and SEO have in common? Perhaps more than one might think. For those of us in the SEO profession, sometimes getting the point across to clients about the importance of relevance and link velocity (the rate in which you acquire or lose links) is like trying [...]
Understanding link weight, topical relevance and the power of optimizing internal and external links is a crucial component of SEO. Assessing how and why a site occupies multiple top 10 positions is not difficult to determine, if you know how and where to look. In fact, you can essentially assess how and why a site [...]
Link Popularity and how it pertains to your pages is a key metric in the relevance model of search engines. Just like high school, it was all about popularity and getting in with the clique. Somehow this characteristic carried over into search engines and how they assess your site. They say that beauty resides within, [...]
I Just wanted to share a quick strategy for balancing link weight. Have you ever used a tiered link strategy? Although there may be other names for it, personally, I call this link insurance (insurance in the sense that just in case you need it). Since the value of links is all based on the [...]
Link opportunities are abundant if you know where to look. Sometimes there is value in linking outside the box as your site is only as strong as its weakest link. Each link has value, for example a PR0 link from a page already present in the Google backlink algorithm using the link:command has far greater [...]
Deep links (links from one page to another in your site or links from other sites to pages other than your homepage) are an important strategy in SEO. Ratios such as the number of deep links to non optimized links are a fundamental mathematical equation that determines the percentage of inbound links from other sites [...]
March 13, 2008 – 10:53 am
One thing is certain, search results do not magically appear in the top 10 search engine result pages “for competitive keywords” on their own consent. In addition to great content, “it truly is a balancing act between link diversity, link velocity and link volume”. For virtually every search you conduct online, a large percentage of [...]
When it comes to link building and SEO, it is a fairly safe assumption to state that search engines are a bit leery when it comes to getting cozy with your content. That is in fact, until you run the gauntlet and emerge squeaky clean after a spell of due diligence. -Jeffrey
