Twitter is one of the best places to network and connect with other users, especially key players, in your niche. With a little work and consistency, you can help build your rankings and increase your reach across the Web. It’s very unlikely that you will get a response from each prospect, so be sure to set realistic goals.
Remember that the greater quality of content you produce, the more top influencers will be willing to link to you. These 4 tips will help you find and connect with top Twitter influencers in your niche in order to get quality links to your content.
Do Your Research
You’ll need to know the Twitter accounts for the top ranking users in your niche. To do this, you can use a Twitter directory like Twellow to see who those top users are. Find the category and/or subcategory that corresponds to your niche, for example if you run a psd to css company website so we were looking at the design niche. From here you’ll able to see all users listed by follower count. This is your chance to connect with top influencers who may be interested in your content. Since your goal is to get retweets or even a website backlink, you should focus on non-celebrity accounts.
Remember that most celebrities will more than likely not respond to any type of interaction or pitches from non-celebrity accounts, so you’ll need to weed them out. Unfortunately, there is no way to hide celebrity accounts on Twellow, so you’ll have to do a little browsing and find the top 10-20 non-celebrity accounts. It’s a good idea to follow and pay attention to these accounts on a regular basis. Create a private Twitter list and add them to it so that you don’t miss out on what they’re sharing. If they tweet something you like, retweet it. If they ask a question or say something interesting, respond back. While it’s important to interact with them as much as you can, don’t overwhelm or crowd them.
Follow The Lead
As you know, most top influencers on Twitter only follow a small percentage of users, compared to how many users they actually have. So, you can be sure that the users they’re following are just as influential and important. It’s a good idea to go through their following list to see if there are others in your niche that you might be able to network with as well. Again, add them to your private list and follow, retweet and interact with them as much as you can. Eventually, you’re sure to get the attention of some of these users and they’ll interact with you in return.
Twitter’s own search engine is an excellent content and user finding tool; you can search for hashtags and keywords. Of course, you can also use the search bar right on the official Twitter website; the choice is yours. Twitter Search lets you do advanced searches, while the search on Twitter.com is very basic.
Try searching for hashtags or keywords related to your niche and see what comes up. On Twitter you may get some “people results” for your search as well and you might want to follow some of those users. With both tools you’ll be able to see who is tweeting about your niche. Check out their profiles and see if they are someone you may be able to network with.
Another great feature provided by Twitter is the ability to create lists and subscribe to lists created by other users. A tool like Listorious is great for searching for Twitter lists as well as users. Since lists are created manually, you can be sure that a lot of care was taken to put together a great list of Twitter users related to the corresponding keyword. Trying doing a search for lists related to your niche to find top influencers to connect with. Listorious lets you see how many people are on the list and see how many followers it has. The more followers a list has, the better. As you find users that you’re interested in connecting with, add them to your own private list.
After using these 4 methods to find influencers to network with and possibly get to link to your content, be sure that you’re consistent. You don’t have to interact with them everyday, but 2-3 days a week will work wonders and help you build great relationship. As your relationships grow, you’ll become a trusted source, which will hopefully lead to the quality backlinks and retweets that you’re looking for.
This was a post by Lior Levin who works for theapplicants, an applicant tracking software company.