in Link Building by

A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling links, and breathing links.


Is link building the sole factor that the search engines take into account?

And for good reason – the majority of the search engines tended to award the websites that had most backlinks, no matter how these links were obtained.

Of course, this led to the development of many shady link building techniques and when irrelevant sites were always holding the top positions on the search engines, the teams that were running these search engines knew that it was time to change and improve their algorithms.

Does link building still work?

What is the situation right now? Does link building still work?

Yes, it does! Link building is still a great SEO strategy, but only when done wisely and in a natural manner. Today, the search engines tend to “count” trusted links and completely ignore links that have been gained in a questionable manner; of course, no matter how smart their algorithms are, they are still far from being perfect and there are still ways to exploit their weaknesses.

Is link building the sole factor that the search engines take into account?

Unfortunately, we might only guess the exact ways that the search engine algorithm’s work, but link building is not the only way to shoot your site to a top search engine position.

There are quite a few other factors that are likely to have an impact and some of them are the quality of your content, the age of your website, the loading speed of your pages, and the use of pop-ups or flash, among others.

It should also be noted that not all links are created equal – most webmasters and SEO experts believe that links that come from trusted sites with content similar to your own, are valued higher.

The same applies to links that are found by the search engine spiders higher in a page’s HTML code and internal links have always had less weight that external ones.

Other link building techniques that used to work pretty well in the past like posting comments on blogs with link, pointing back to your site, or having your site in your forum’s signature are pretty much obsolete now, at least as far as giving weight to your website’s search engine position goes.

The search engines are trying to adopt an advanced semantic search formulas that give relevant results to every search, but until they succeed, the link building will still be a very important part of a good SEO strategy.

A common mistake that is made by new webmasters is to expect instant benefits from building backlinks – as already mentioned older sites are typically more trusted and so are older links.

However, even if you launch a brand new site and manage to build good number of quality links, you are likely to benefit from your efforts sooner or later. As long as you don’t try to “fool” the search engines with any “dodgy” techniques and all the backlinks pointing to your site are natural, you should see a good increase in the number of targeted visitors that you are getting.

This guest post was written by Ronni Rebsdorf: Ronni is the owner of Rebsdorf Media a Danish SEO company providing on page optimization and link building for customers around the world.

A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling links, and breathing links.
Read More Related Posts
Link Building Tips: The Definative Guide to Link Metrics
When building links you can think or qualitative or quantitative metrics to measure impact. The purpose of this post is to (a) identify the various types of links (b) calculate ...
Creating Self Sufficient SEO
What started as a topical SEO post on how your website should build it's own links evolved into a white paper on search engine optimization strategies and optimization tactics. Keep ...
Simple But Effective Link Building Technique
Here is a simple, but effective SEO tip that leverages the power of related search for link building campaigns. It’s no secret that Google’s search engine algorithms are programmed to ...
The difference between zero and hero online can boil down to if your website is optimized properly for the terms most searched in your industry. With 70 % of the ...
Should You Obfuscate Your Links?
Aside from enjoying using the word “obfuscate” in a sentence, the meaning is clear for SEO when considering link building. Obfuscating links for the purpose of optimization simply means adding ...
Link Building Tips
Knowing how to find what you are looking for is the underlying premise of SEO. Link building requires diversity, but not all links are created equal; which leads to the ...
Why SEO Link and IP Diversity Matter
Search engines have savvy algorithms programmed to parse millions of documents, links, apply weighting measurements to assess relevance, content popularity, trust and dozens of other holistic metrics in an instant. As ...
SEO Link Building: Link Volume, Velocity and Diversity
Let’s talk about links. Information retrieval and SEO have a sympathetic relationship, however, built within the fabric of search engine algorithms are specific filters (such as null sets) that when ...
What is the Ideal Link Velocity to Complement your SEO Efforts?
Is it better to acquire a spike of links to aid on page SEO, or is it better to apply a drip-down philosophy of stability over time to climb to ...
Stop, Think – Before You Build Another Link
Search engine optimization encompasses link building as one of the cornerstones of off-page optimization. Off-page optimization deals with the number of inbound links a site receives from other websites and ...
Link Building: The Definitive SEO Guide
Create Self-Sufficient SEO
Link Building Tips to Prevent Google Penalties
Go from Zero to Hero with Seo Web
Should You Obfuscate Your Backlinks?
Link Building Tips to Find Directories
Why SEO Link and IP Diversity Matter
SEO Link Building: Link Volume, Velocity and Diversity
Finding the Right Link Velocity to Complement SEO
Stop, Think – Before You Build Another Link


In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

11 thoughts on “Links Alone are Not Enough
  1. Krish says:

    Good and interesting points.

    Thanks to Ronni Rebsdorf for his valuable sharing!

  2. Kris Beus says:

    Very good points. I have found link building is a great way to get good results, but backlinks will only help a website that has fresh unique content which is helpful for visitors. Good post.

  3. Jay says:

    Good post about link building, everything he’s said seems to be consistent with what I’ve read at SEO Moz.

    I recently reviewed the SEO Ultimate plugin at my website. I gave it a 5/5 of course! It just keeps getting better and better with more features updated all of the time. Thanks for this plugin!

  4. While I agree that not all links are created equal. I disagree that links from blog commenting is dead. I believe any link when used to promote your site is a good link. That I believe goes for any type of link that you think can bring in customers.

  5. Awesome advice, thank you! I’ll revise the article appropriately. Proof positive that you CAN learn something new everyday!

  6. Glad to help out. All the best, Jeffrey

Comments are closed.