in Link Building by

A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling links, and breathing links.

link-building

Is link building the sole factor that the search engines take into account?

And for good reason – the majority of the search engines tended to award the websites that had most backlinks, no matter how these links were obtained.

Of course, this led to the development of many shady link building techniques and when irrelevant sites were always holding the top positions on the search engines, the teams that were running these search engines knew that it was time to change and improve their algorithms.

Does link building still work?

What is the situation right now? Does link building still work?

Yes, it does! Link building is still a great SEO strategy, but only when done wisely and in a natural manner. Today, the search engines tend to “count” trusted links and completely ignore links that have been gained in a questionable manner; of course, no matter how smart their algorithms are, they are still far from being perfect and there are still ways to exploit their weaknesses.

Is link building the sole factor that the search engines take into account?

Unfortunately, we might only guess the exact ways that the search engine algorithm’s work, but link building is not the only way to shoot your site to a top search engine position.

There are quite a few other factors that are likely to have an impact and some of them are the quality of your content, the age of your website, the loading speed of your pages, and the use of pop-ups or flash, among others.

It should also be noted that not all links are created equal – most webmasters and SEO experts believe that links that come from trusted sites with content similar to your own, are valued higher.

The same applies to links that are found by the search engine spiders higher in a page’s HTML code and internal links have always had less weight that external ones.

Other link building techniques that used to work pretty well in the past like posting comments on blogs with link, pointing back to your site, or having your site in your forum’s signature are pretty much obsolete now, at least as far as giving weight to your website’s search engine position goes.

The search engines are trying to adopt an advanced semantic search formulas that give relevant results to every search, but until they succeed, the link building will still be a very important part of a good SEO strategy.

A common mistake that is made by new webmasters is to expect instant benefits from building backlinks – as already mentioned older sites are typically more trusted and so are older links.

However, even if you launch a brand new site and manage to build good number of quality links, you are likely to benefit from your efforts sooner or later. As long as you don’t try to “fool” the search engines with any “dodgy” techniques and all the backlinks pointing to your site are natural, you should see a good increase in the number of targeted visitors that you are getting.

This guest post was written by Ronni Rebsdorf: Ronni is the owner of Rebsdorf Media a Danish SEO company providing on page optimization and link building for customers around the world.

A few years ago link building was the rave of the day and probably the single most used and abused SEO strategy – people were swapping links, buying links, selling links, and breathing links.
Read More Related Posts
Link Building: SEO Link Types and Tactics
Is there a magic SEO bullet for link building or building the proper quality, theme, volume or type of links? Not necessarily, but having a solid strategy and series of ...
READ MORE
SEO Link Building Tips: Other Ways to Build Links
Link building is a time consuming and meticulous SEO endeavor. In the long run, some links pass value more than others, which is why diversity is the key to creating ...
READ MORE
Twitter Research
Twitter is one of the best places to network and connect with other users, especially key players, in your niche. With a little work and consistency, you can help build ...
READ MORE
Balancing Link Diversity, Link Velocity and Link Volume!
One thing is certain, search results do not magically appear in the top 10 search engine result pages "for competitive keywords" on their own consent. In addition to great content, ...
READ MORE
Link Building – Achieving Stable Rankings through Link Velocity
If you are involved in SEO, then you know that aside from content, it's all about the links. Without SEO link building services to hit a wide array of websites, ...
READ MORE
SEO Link Building: Link Volume, Velocity and Diversity
Let’s talk about links. Information retrieval and SEO have a sympathetic relationship, however, built within the fabric of search engine algorithms are specific filters (such as null sets) that when ...
READ MORE
It's not just one facet of search engine optimization that creates a top 10 ranking for a website, it's a combination of dozens of factors that affect the relative outcome ...
READ MORE
Search Engine Optimization, Fad or Fact An increasing number of businesses are beginning to realize that not using your website to it’s full potential is essentially not the best idea. ...
READ MORE
Keyword Cluster from Google's Wonder Wheel
Today’s SEO tip is a link building strategy based on how to promote keyword stemming (ranking a page for multiple keywords). Specifically this tactic pertains to anchor text selection and execution. ...
READ MORE
An Overview on SEO/SEM Consulting
Depending on the type of website, it's niche or industry and the level of competition, each requires a distinct tact to be effective amidst the countless competitors who are all ...
READ MORE
Link Building: SEO Link Types and Tactics
SEO Link Building Tips: Other Ways to Build
Link Building Tips For Twitter
Balancing Link Diversity, Link Velocity and Link Volume!
Link Building – Achieving Stable Rankings through Link
SEO Link Building: Link Volume, Velocity and Diversity
Link Building, Marketing & Promotion
Does your website need SEO?
Link Building Strategies for Search Engine Optimization
An Overview on SEO/SEM Consulting

About

In 2006, Jeffrey Smith founded SEO Design Solutions (An SEO Provider who now develops SEO Software for WordPress).

Jeffrey has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and marketing strategies to increase rankings, revenue and reach.

12 thoughts on “Links Alone are Not Enough
  1. Krish says:

    Good and interesting points.

    Thanks to Ronni Rebsdorf for his valuable sharing!

  2. Kris Beus says:

    Very good points. I have found link building is a great way to get good results, but backlinks will only help a website that has fresh unique content which is helpful for visitors. Good post.

  3. Jay says:

    Good post about link building, everything he’s said seems to be consistent with what I’ve read at SEO Moz.

    I recently reviewed the SEO Ultimate plugin at my website. I gave it a 5/5 of course! It just keeps getting better and better with more features updated all of the time. Thanks for this plugin!

  4. While I agree that not all links are created equal. I disagree that links from blog commenting is dead. I believe any link when used to promote your site is a good link. That I believe goes for any type of link that you think can bring in customers.

  5. Awesome advice, thank you! I’ll revise the article appropriately. Proof positive that you CAN learn something new everyday!

  6. post8643331 says:

    I savor, cause I found exactly what I used to be having a look for.
    You’ve ended my 4 day lengthy hunt! God Bless you man.
    Have a great day. Bye

  7. Glad to help out. All the best, Jeffrey

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>